---
title: "Moth Balls — £345K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/moth-balls"
last_updated: "2026-08-01T01:28:04.345Z"
locale: en
meta:
description: "Niche score 58/100 · £345K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £345K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Moth Balls — £345K/yr Amazon UK Niche (2026) - Flapen"
---
# **moth balls**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 72Conversion 96Competition 25Returns 99Price range 11Avg price 26Brand share 35Review moat 54Quality gap 81
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+54.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,333.53**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£345K**
£345K/yr · 282K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.06**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.51–£16.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, moth balls is a £345K/yr Amazon United Kingdom market (282K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moth balls market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£362K–£453K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **95%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**106**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**12%**
- Zero In43% - Rentokil21% - Acana10% - Zidina6% - ecoKiwi5% - Besto4% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +54.9% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/moth-balls/trend)
## **Top moth balls search terms**
- **moth balls**143K/yr+94.6%13.5% conv. - **mothballs**24K/yr+51.2%9.6% conv. - **moth balls for wardrobe**25K/yr+3.3%14.1% conv. - **naphthalene balls**22K/yr+32.9%3.4% conv. - **camphor balls**20K/yr+46.6%1.1% conv. - **moth balls for clothes storage**13K/yr+13.6%15.2% conv. - **moth balls repellent**6K/yr+16.1%8.5% conv. - **mothballs for wardrobes**7K/yr-11.3%13.2% conv. - **mothballs for clothes**5K/yr+11.8%13.7% conv. - **moth balls for clothes**5K/yr+8.9%10.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/moth-balls/search-terms)
## **Top moth balls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£35K20%£69K30%£104K40%£138K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rentokil RKLPSM97 Moth Balls (Pack of 20) Clear 10.3x14.5x4.3 cm**Rentokil**£5.40**4.2★2,874 rev](https://www.amazon.co.uk/dp/B01HZ7LLYE) [2**Zero In New Generation Moth Balls - Effective Moth Killer for Wardrobes - Up To 3-Months Protection - Advanced Transfluthrin Formula - For Drawers and Storage Bags - 30 Pack**Zero In**£6.00**4.4★559 rev](https://www.amazon.co.uk/dp/B0B3J8P3KC) [3**Zero In New Generation Moth Balls - 10-Pack. Place in Wardrobes Cupboards and Drawers to Kill Clothes Moths Eggs and Larvae. Fragranced White**Zero In**£3.51**4.2★4,527 rev](https://www.amazon.co.uk/dp/B01FSDM5C4) [4**Acana Hanging Moth Killer 4 Pack for Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding**Acana**£10.51**4.2★2,243 rev](https://www.amazon.co.uk/dp/B0FTZBLZV3) [5**Zero In AMZ436 Moth Balls 10 Pack x2 Mulicolour**Zero In**£3.98**4.2★869 rev](https://www.amazon.co.uk/dp/B08XKFCSWL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZINNIAUK Zero In Moth Balls Pack of 2 20 Balls New Generation Linen Fragrance Kills Clothes Moths Eggs and Larvae 3 Month Storage Protection for Wardrobes Drawers Clothing Storage Wool Care**ZINNIAUK**£10.78**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GK2274J6) [**Cedarwood Moth Repellent for Wardrobes 40 Pcs Cedar Balls | 100% Natural Cedar Moth Balls for Clothes Protection | UK Moths Deterrent & Killer for Drawers & Wardrobe Storage with Sandpaper**Besto**£7.49**11 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ3QFG2N) [**10-Pack Moth Repellent Balls for Wardrobes: Clothes Moth Repellent | Contains Lavender | Moth Protection for Wardrobes and Drawers | Up to 3 Months Protection per Ball | Lavender-Scented**FAT PANDA**£12.75**4 rev7mo ago](https://www.amazon.co.uk/dp/B0GBLNZ3SQ) [**Acana Hanging Moth Killer 4 Pack for Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding**Acana**£10.51**2,243 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZBLZV3) [**Acana Hanging Moth Killer 2 pack For Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding**Acana**£5.82**158 rev1y ago](https://www.amazon.co.uk/dp/B0FB486NSJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10-Pack Moth Repellent Balls for Wardrobes: Clothes Moth Repellent | Contains Lavender | Moth Protection for Wardrobes and Drawers | Up to 3 Months Protection per Ball | Lavender-Scented**FAT PANDA**£12.75**3.8★**▲ 167%**](https://www.amazon.co.uk/dp/B0GBLNZ3SQ) [**Cedar Hyde Cedar Blocks for Clothes Storage | Cedar Balls & Cedar Rings | Closet Deodorizer | Clothes Protection & Mustiness Prevention | 40 Pieces 30 Cedar Rings & Bonus 10 Cedar Balls U.S.A Seller**CEDAR HOME**£14.15**4.1★**▲ 163%**](https://www.amazon.co.uk/dp/B07VXCQCNF) [**ZINNIAUK Zero In Moth Balls Pack of 2 20 Balls New Generation Linen Fragrance Kills Clothes Moths Eggs and Larvae 3 Month Storage Protection for Wardrobes Drawers Clothing Storage Wool Care**ZINNIAUK**£10.78**5.0★**▲ 163%**](https://www.amazon.co.uk/dp/B0GK2274J6) [**Zero In New Generation Moth Balls - 10-Pack. Place in Wardrobes Cupboards and Drawers to Kill Clothes Moths Eggs and Larvae. Fragranced White**Zero In**£3.51**4.2★**▲ 60%**](https://www.amazon.co.uk/dp/B01FSDM5C4) [**Cedarwood Moth Repellent for Wardrobes 40 Pcs Cedar Balls | 100% Natural Cedar Moth Balls for Clothes Protection | UK Moths Deterrent & Killer for Drawers & Wardrobe Storage with Sandpaper**Besto**£7.49**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0GJ3QFG2N)
**~~View all trending →~~**
## **What buyers say about moth balls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Beautiful fragrance”*
**Quality-Overall**15%
*“they are as good as new”*
**Advertised Vs Actual Product**10%
*“Work well, as advertised”*
**Pest/Insect Control**10%
*“they are very good at keeping moths away”*
**Value For Money**9%
*“Good value”*
**Ease Of Use**5%
*“Easy to Use”*
**Size-Overall**4%
*“Great size, easy to use”*
**Efficiency**3%
*“Does the job well”*
**Strength**3%
*“Fairly effective”*
**Design-Overall**1%
*“it looks fine”*
### **What buyers complain about **
**Smell**24%
*“insufficient fragrance”*
**Functionality-Overall**15%
*“Didn't work”*
**Pest/Insect Control**14%
*“The moth killer packs aren't killing the moths”*
**Value For Money**11%
*“they just aren't value for money”*
**Quality-Overall**5%
*“Poor quality”*
**Durability**4%
*“longevity is lacking”*
**Strength**4%
*“a bit weak in sense”*
**Design-Overall**2%
*“changed design”*
**Size-Overall**2%
*“they are little balls”*
**Leak-Proof**1%
*“One of the two packs leaking”*
### **Top return reasons **
**Smell**34%
**Advertised Vs Actual Product**14%
**Functionality-Overall**10%
**Leak-Proof**7%
**Value For Money**6%
**Size-Overall**4%
**Pest/Insect Control**4%
**Quality-Overall**4%
**Product Condition**3%
**Strength**3%
## **Common questions**
- **Is moth balls profitable to sell on Amazon United Kingdom?**
- The niche generates £345K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +54.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the moth balls niche?**
- 12 brands and 106 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in moth balls?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Pest/Insect Control. The return rate is 0.1%.
- **When does demand for moth balls peak?**
- Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the moth balls niche?**
- Listings span £3.51–£16.42; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 1,334 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)