---
title: "Mosquito Coils — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/mosquito-coils"
last_updated: "2026-08-01T00:01:01.220Z"
locale: en
meta:
description: "Niche score 63/100 · £46K/yr market · 57K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £46K/yr market · 57K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mosquito Coils — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **mosquito coils**
**Worth a look**
Shows demand growing +474.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 11Growth 100Conversion 91Competition 51Returns 98Price range 0Avg price 20Brand share 58Review moat 66Quality gap 95
**Growth**
**Incredible****+474.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****852.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.30**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£46K**
£46K/yr · 57K searches
**Price range**
**Bad****£3.54–£11.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, mosquito coils is a £46K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mosquito coils market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£37K–£44K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#317**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**47**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**23%**
- HERBTALE20% - SCENTORINI20% - Anbar11% - Esschert11% - Euphoric Gifts8% - 2you7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +474.2% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/mosquito-coils/trend)
## **Top mosquito coils search terms**
- **mosquito coils**20K/yr+264.6%9.4% conv. - **citronella coils**9K/yr>1,000%9.8% conv. - **mosquito coils outdoors**9K/yr+708.0%11.6% conv. - **mosquito coil**7K/yr+333.0%7.4% conv. - **citronella coils outdoor**4K/yr+912.2%10.6% conv. - **citronella coil**3K/yr+756.4%9.0% conv. - **citronella incense coils**3K/yr+832.0%9.7% conv. - **mosquito repellent coils**3K/yr+445.4%7.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/mosquito-coils/search-terms)
## **Top mosquito coils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SCENTORINI Citronella Coils with Metal Holder 48 Count Outdoor Incense for Garden Patio Balcony Camping BBQs and Summer Evenings Plant-Based Citronella Fragrance**SCENTORINI**£7.78**4.1★7,455 rev](https://www.amazon.co.uk/dp/B0882VG2BN) [2**Citronella - Spiral - Metal Holder - 10 pieces (Design May Vary)**Esschert**£5.28**4.2★2,071 rev](https://www.amazon.co.uk/dp/B00BXE6VJQ) [3**Citronella Coil Citronella Incense Coils Outdoor Patio - Perfect For BackYards Camping (Contains 48 coils & 2 Stands)**HERBTALE**£7.96**3.9★598 rev](https://www.amazon.co.uk/dp/B0DBZFMGJ3) [4**Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (24)**Anbar**£5.64**3.9★64 rev](https://www.amazon.co.uk/dp/B0GDRLRWJT) [5**Mosquito & Insect Repellent Spiral coils for Outdoor use Garden Patio Camping. Made in the UK from Recycled Material (Pack of 10 Coils).**Euphoric Gifts**£5.88**4.2★112 rev](https://www.amazon.co.uk/dp/B0C9DFH8SC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Citronella Coils 432Hour Citronella Incense Coils with 4 Holders Incense Coils Outdoor with Citronella Oils Lemongrass Scent Coils 48 Pcs Incense Coils for Garden Patio Camping**KIYTARBOO**£11.27**40 rev5mo ago](https://www.amazon.co.uk/dp/B0GHXVP7LG) [**Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor**AOTOIE**£9.70**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GK69DR2Y) [**Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (24)**Anbar**£5.64**64 rev6mo ago](https://www.amazon.co.uk/dp/B0GDRLRWJT) [**Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (48)**Anbar**£7.29**64 rev6mo ago](https://www.amazon.co.uk/dp/B0GDRQ2SX1) [**Scent-Hi Citronella Coils Long-Lasting Lemongrass Scent with Natural Citronella Essential Oil Citronella Incense Coils for Home Outdoor Garden Camping 20Pcs**Scent-Hi**£7.36**1,624 rev7mo ago](https://www.amazon.co.uk/dp/B0GCMF1WHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DERDUFT Citronella Incense Coils 48 Spirals with 2 Holders - Long Lasting Outdoor Spiral Coils Fresh Citronella Lemongrass Scent for Garden Patio Backyard Camping Picnic Up to 4-5 Hours**DERDUFT**£6.99**3.7★**▲ 72%**](https://www.amazon.co.uk/dp/B0GCH7V6F1) [**Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (48)**Anbar**£7.29**3.9★**▲ 71%**](https://www.amazon.co.uk/dp/B0GDRQ2SX1) [**Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (24)**Anbar**£5.64**3.9★**▲ 71%**](https://www.amazon.co.uk/dp/B0GDRLRWJT) [**Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor**AOTOIE**£9.70**4.3★**▲ 71%**](https://www.amazon.co.uk/dp/B0GK69DR2Y) [**Citronella Coils 432Hour Citronella Incense Coils with 4 Holders Incense Coils Outdoor with Citronella Oils Lemongrass Scent Coils 48 Pcs Incense Coils for Garden Patio Camping**KIYTARBOO**£11.27**4.2★**▲ 71%**](https://www.amazon.co.uk/dp/B0GHXVP7LG)
**~~View all trending →~~**
## **What buyers say about mosquito coils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Great smell”*
**Value For Money**13%
*“Reasonably priced”*
**Efficiency**8%
*“Effective”*
**Ease Of Use**8%
*“Ease of use”*
**Durability**6%
*“They last for ages”*
**Quality-Overall**6%
*“They feel well made”*
**Advertised Vs Actual Product**4%
*“Does the product work as advertised/expected: Yes”*
**Strength**3%
*“effective”*
**Suitable For Indoor**2%
*“Theyre also really handy for outdoor meals or just sitting outside in the evening when you want the space to feel more comfortable”*
**Pest/Insect Control**2%
*“Long Lasting bug free area”*
### **What buyers complain about **
**Strength**19%
*“Very fragile”*
**Size-Overall**8%
*“The coils are much larger than expected”*
**Quality-Overall**8%
*“Cheap rubbish”*
**Thickness**5%
*“not half as thick or big”*
**Pest/Insect Control**5%
*“These do not kill biting insects”*
**Smell**5%
*“the fragrance is not very strong”*
**Durability**5%
*“broken and breaks easily”*
**Functionality-Overall**4%
*“Okayish not helping for the purpose”*
**Flammable**3%
*“Once a small flame is achieved then blow it out”*
**Design-Overall**2%
*“The design is awful”*
### **Top return reasons **
**Strength**12%
**Smell**11%
**Advertised Vs Actual Product**10%
**Durability**10%
**Quality-Overall**9%
**Functionality-Overall**8%
**Flammable**7%
**Defective Material/Parts**6%
**Thin**4%
**Pest/Insect Control**4%
## **Common questions**
- **Is mosquito coils profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 22 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +474.2%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the mosquito coils niche?**
- 15 brands and 47 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in mosquito coils?**
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.4%.
- **When does demand for mosquito coils peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the mosquito coils niche?**
- Listings span £3.54–£11.27; the average listing price is £7.30 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.
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