---
title: "Trend — moscow mule copper mug - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/moscow-mule-copper-mug/trend"
last_updated: "2026-08-01T02:21:19.294Z"
locale: en
meta:
  description: "Niche score 50/100 · £28K/yr market · 23K searches/yr · £17.01 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £28K/yr market · 23K searches/yr · £17.01 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — moscow mule copper mug - Flapen"
---

# **moscow mule copper mug**

**Worth a look**

Shows low returns (1.1%), but a small market ($28K/yr) keeps it on the watch list.

Market size 7Growth 68Conversion 76Competition 23Returns 93Price range 79Avg price 80Brand share 27Review moat 75Quality gap 42

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£17.01**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£12.36–£25.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****494.73**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+49.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£28K**

£28K/yr · 23K searches