---
title: "Trend — morphy richards kettle - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/morphy-richards-kettle/trend"
last_updated: "2026-08-01T02:12:52.926Z"
locale: en
meta:
  description: "Niche score 45/100 · £138K/yr market · 127K searches/yr · £31.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £138K/yr market · 127K searches/yr · £31.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — morphy richards kettle - Flapen"
---

# **morphy richards kettle**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 13Conversion 43Competition 78Returns 66Price range 95Avg price 95Brand share 0Review moat 24Quality gap 55

**Avg price**

**Incredible****£31.67**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£18.93–£54.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£138K**

£138K/yr · 127K searches

**Review moat**

**Bad****5,486.79**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-24.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand