---
title: "Morphy Richards Kettle — £138K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/morphy-richards-kettle"
last_updated: "2026-08-01T00:44:51.321Z"
locale: en
meta:
description: "Niche score 45/100 · £138K/yr market · 127K searches/yr · £31.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £138K/yr market · 127K searches/yr · £31.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Morphy Richards Kettle — £138K/yr Amazon UK Niche (2026) - Flapen"
---
# **morphy richards kettle**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 13Conversion 43Competition 78Returns 66Price range 95Avg price 95Brand share 0Review moat 24Quality gap 55
**Avg price**
**Incredible****£31.67**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£18.93–£54.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£138K**
£138K/yr · 127K searches
**Review moat**
**Bad****5,486.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-24.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, morphy richards kettle is a £138K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **morphy richards kettle market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£95K–£127K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**2 **▼falling
**Sellers**
**142**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 85%
**Open market**
**0%**
- Morphy Richards96% - Russell Hobbs4%
## **Demand**
Weekly Amazon search volume, last 22 weeks — -24.3% search growth over the last 90 days.
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/morphy-richards-kettle/trend)
## **Top morphy richards kettle search terms**
- **morphy richards kettle**110K/yr-25.1%3.1% conv. - **kettle morphy richards**10K/yr-13.4%2.8% conv. - **murphy richards kettles**5K/yr-34.3%3.6% conv. - **kettle morphy richard**2K/yr-76.2%10.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/morphy-richards-kettle/search-terms)
## **Top morphy richards kettle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£12K12%£17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morphy Richards Hive Kettle 1.5L Easy Fill System Enhanced Waterspout 3KW Rapid Boil 360 Degree Base Limescale Filter Water Viewing Window Black 108271**Morphy Richards**£20.44**4.5★3,036 rev](https://www.amazon.co.uk/dp/B092RBRC2Y) [2**Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removeable Limescale Filter Easy View Water Gauge Stainless Steel Case Red 102785**Morphy Richards**£21.05**4.4★10,980 rev](https://www.amazon.co.uk/dp/B08LHGWF83) [3**Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removeable Limescale Filter Easy View Water Gauge Brushed Stainless Steel Case 102786**Morphy Richards**£20.43**4.4★10,980 rev](https://www.amazon.co.uk/dp/B08LHGJYGT) [4**Morphy Richards Hive Kettle 1.5L Easy Fill System Enhanced Waterspout 3KW Rapid Boil 360 Degree Base Limescale Filter Water Viewing Window White 108274**Morphy Richards**£20.49**4.5★3,036 rev](https://www.amazon.co.uk/dp/B092RBBWTB) [5**Morphy Richards Illumination 1.7L Jug Kettle Rapid Boil Boil Dry Protection Pull off Lid Limescale Filter Easy View Window 360 Cordless Base Stainless Steel Titanium 108022**Morphy Richards**£25.24**4.3★1,178 rev](https://www.amazon.co.uk/dp/B092R9ZG4X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage Felspar 103100**Morphy Richards**£54.81**1,178 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJ1NQ38) [**Morphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage China Clay 103102**Morphy Richards**£52.85**1,178 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJFCN5D) [**Morphy Richards Glass Kettle 1.7L Illuminated Premium Glass 3kw Rapid Boil 360 Base Blue Light Indicator Water Level Indicator Dry Boil Protection Cord Storage 108004**Morphy Richards**£30.00**16 rev9mo ago](https://www.amazon.co.uk/dp/B0FW5RL91D) [**Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Olivine Green & Gold 103022**Morphy Richards**£47.20**3,036 rev1y ago](https://www.amazon.co.uk/dp/B0F8BS6VT7) [**Morphy Richards Accents Pyramid Kettle 1.5L Cordless Base Concealed Element Water Window Lid with Ring Pull 3KW Navy/Gold 102045**Morphy Richards**£39.96**1,294 rev2y ago](https://www.amazon.co.uk/dp/B0D49TP4M8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage China Clay 103102**Morphy Richards**£52.85**4.3★**▲ 339%**](https://www.amazon.co.uk/dp/B0GGJFCN5D) [**Morphy Richards Signature Opulent Jug Kettle 1.5L Rapid Boil Steel Body 360 Degree Base Cord Tidy Removable Filter Cordy Storage 3KW Translucent Black 100744**Morphy Richards**£38.73**4.5★**▲ 243%**](https://www.amazon.co.uk/dp/B09WP33ZRC) [**Morphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage Felspar 103100**Morphy Richards**£54.81**4.3★**▲ 210%**](https://www.amazon.co.uk/dp/B0GGJ1NQ38) [**Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Olivine Green & Gold 103022**Morphy Richards**£47.20**4.5★**▲ 124%**](https://www.amazon.co.uk/dp/B0F8BS6VT7) [**Morphy Richards Accents Pyramid Kettle Soft Gold Collection 1.5L 3KW Rapid Boil Removable Filter 360 Cordless Base Easy View Water Window Matte Black 102047**Morphy Richards**£43.45**4.4★**▲ 89%**](https://www.amazon.co.uk/dp/B0D49S1TF4)
**~~View all trending →~~**
## **What buyers say about morphy richards kettle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality kettle”*
**Value For Money**14%
*“Good value for money”*
**Design-Overall**7%
*“The design looks smart”*
**Ease Of Use**6%
*“Easy to use”*
**Color**5%
*“Love the colour”*
**Heating**4%
*“takes no time at all to heat”*
**Advertised Vs Actual Product**4%
*“Just works like it should”*
**Weight Light**4%
*“Lightweight”*
**Ease Of Cleaning**3%
*“Easy clean”*
**Toasting**3%
*“Fabulous, looks good and matches our toaster”*
### **What buyers complain about **
**Durability**32%
*“Broken after a few weeks”*
**Quality-Overall**10%
*“Not good quality”*
**Functionality-Overall**4%
*“no longer works”*
**Value For Money**4%
*“Could be cheaper”*
**Heating**4%
*“then stopped heating water to boiling point”*
**Weight Heavy**3%
*“heavier than my old one which died last week”*
**Leak-Proof**3%
*“Its leaking after 2years and a week”*
**Ease Of Use**3%
*“not useable”*
**Smell**3%
*“The smell is really unpleasant”*
**Strength**2%
*“The plastic must be extremely cheap”*
### **Top return reasons **
**Color**17%
**Functionality-Overall**12%
**Material Quality**7%
**Size-Overall**7%
**Product Condition**5%
**Quality-Overall**5%
**Leak-Proof**5%
**Heating**4%
**Smell**4%
**Mechanism Issues**4%
## **Common questions**
- **Is morphy richards kettle profitable to sell on Amazon United Kingdom?**
- The niche generates £138K/yr across 39 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the morphy richards kettle niche?**
- 2 brands and 142 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in morphy richards kettle?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.4%.
- **What does it cost to enter the morphy richards kettle niche?**
- Listings span £18.93–£54.81; the average listing price is £31.67 (sweet spot $15–$100). The average incumbent carries 5,487 reviews — the moat a new listing must climb.
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