---
title: "Moka Pot — £371K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/moka-pot"
last_updated: "2026-08-01T02:12:39.844Z"
locale: en
meta:
description: "Niche score 46/100 · £371K/yr market · 719K searches/yr · £20.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £371K/yr market · 719K searches/yr · £20.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moka Pot — £371K/yr Amazon UK Niche (2026) - Flapen"
---
# **moka pot**
**Skip it**
Soft demand (-10.6% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 20Conversion 32Competition 47Returns 63Price range 79Avg price 88Brand share 33Review moat 23Quality gap 57
**Avg price**
**Great****£20.23**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.38–£44.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£371K**
£371K/yr · 719K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****7,898.07**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, moka pot is a £371K/yr Amazon United Kingdom market (719K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moka pot market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£303K–£405K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#1,730**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**274**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 91%
**Open market**
**11%**
- Bialetti52% - VonShef16% - Café Olé9% - Sivaphe5% - FRAISIN4% - WECOOK!4% - Open — no brand owns it (9 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/moka-pot/trend)
## **Top moka pot search terms**
- **moka pot**226K/yr-11.3%2.1% conv. - **moka pot coffee**58K/yr+14.2%2.2% conv. - **italian coffee maker**42K/yr-14.5%2.0% conv. - **espresso maker**52K/yr-15.0%1.1% conv. - **moka pot induction**39K/yr-15.7%0.9% conv. - **stove top coffee maker**41K/yr-23.3%2.4% conv. - **mocha pots**35K/yr-3.0%2.6% conv. - **mokka pot coffee**30K/yr+1.4%2.5% conv. - **stovetop coffee makers**31K/yr-6.8%1.2% conv. - **moka pots**28K/yr-21.9%1.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/moka-pot/search-terms)
## **Top moka pot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£15K8%£30K12%£44K16%£59K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VonShef Stovetop Coffee Maker 6 Cup Aluminium Italian Espresso Maker 300ml Gas & Electric Stove Top Moka Pot with Replacement Gasket & Filter**VonShef**£11.87**4.4★3,595 rev](https://www.amazon.co.uk/dp/B06WD3YX91) [2**Bialetti Moka Express Aluminium Stovetop Coffee Maker 130 ml(3 Cup)**Bialetti**£25.16**4.6★24,945 rev](https://www.amazon.co.uk/dp/B0000AN3QI) [3**Bialetti 0001163**Bialetti**£28.27**4.7★30,531 rev](https://www.amazon.co.uk/dp/B00004RFRU) [4**Café Olé Espresso maker traditional Italian style coffee maker light aluminium design with plastic handle gas hob only 120ml (3 espresso shots) Silver**Café Olé**£11.17**4.3★1,403 rev](https://www.amazon.co.uk/dp/B009VWHAYW) [5**Bialetti Moka Express Aluminium Stovetop Coffee Maker (2 Cup) 8x11x11 cm Silver**Bialetti**£20.72**4.6★14,706 rev](https://www.amazon.co.uk/dp/B0019M4H16)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Decana 6-Cup Moka Pot Coffee Gift Set 6-Piece Stovetop Espresso Maker with Manual Coffee Bean Grinder Ceramic Mug Storage Jar Filters & Brush - Gift Box for Coffee Lovers**Decana**£44.94**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GT7JP4SQ) [**FRAISIN Stovetop Espresso Moka Pot Coffee Maker Non-slip Wood Grain Handle Cast Aluminum Compatible with Gas and Electric Stoves (Black 3 cups)**FRAISIN**£14.46**90 rev6mo ago](https://www.amazon.co.uk/dp/B0GJZXNX37) [**Sivaphe Stovetop Coffee Maker 150ml/3 Cups Aluminium Moka Pot Italian Espresso Maker with Heat-Resistant Handle Black**Sivaphe**£11.56**446 rev2y ago](https://www.amazon.co.uk/dp/B0D7PDFZNV) [**Sivaphe Stovetop Coffee Maker 300ml/6 Cups Aluminium Moka Pot Italian Espresso Maker with Heat-Resistant Handle Silver**Sivaphe**£12.77**446 rev2y ago](https://www.amazon.co.uk/dp/B0D7PDSMQ5) [**Sivaphe Stovetop Coffee Maker 300ml/6 Cups Aluminium Moka Pot Italian Espresso Maker with Heat-Resistant Handle Black**Sivaphe**£14.33**446 rev2y ago](https://www.amazon.co.uk/dp/B0D7PBBHRB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Decana 6-Cup Moka Pot Coffee Gift Set 6-Piece Stovetop Espresso Maker with Manual Coffee Bean Grinder Ceramic Mug Storage Jar Filters & Brush - Gift Box for Coffee Lovers**Decana**£44.94**5.0★**▲ 308%**](https://www.amazon.co.uk/dp/B0GT7JP4SQ) [**Yabano Stovetop Espresso Maker - 6 Cups/300ml Classic Moka Pot for Italian Espresso Aluminum Coffee Maker for Gas Electric or Ceramic Stovetops Manual Percolator for Home & Camping**Yabano**£12.88**4.3★**▲ 241%**](https://www.amazon.co.uk/dp/B08332Z8KH) [**FRAISIN Stovetop Espresso Moka Pot Coffee Maker Non-slip Wood Grain Handle Cast Aluminum Compatible with Gas and Electric Stoves (Black 3 cups)**FRAISIN**£14.46**4.7★**▲ 201%**](https://www.amazon.co.uk/dp/B0GJZXNX37) [**WECOOK! Paola Silver Aluminium Stovetop Espresso Maker Italian Moka Coffee Pot 3 Cups (150 ml) Silicone Gasket & Safety Valve Suitable for Gas Electric & Ceramic Hobs Not Induction Compatible**WECOOK!**£9.71**4.2★**▲ 147%**](https://www.amazon.co.uk/dp/B07KQ2B73P) [**Bialetti Moka Express Aluminium Stovetop Coffee Maker (4 Cup) 0.19 liters**Bialetti**£30.78**4.7★**▲ 115%**](https://www.amazon.co.uk/dp/B0016H2PLS)
**~~View all trending →~~**
## **What buyers say about moka pot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Great build quality”*
**Ease Of Use**12%
*“Easy to use”*
**Value For Money**10%
*“Amazing value”*
**Ease Of Cleaning**7%
*“the product was cleaned”*
**Size-Overall**5%
*“good size”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Strength**4%
*“Very sturdy”*
**Design-Overall**3%
*“classic design”*
**Gifting Purpose**2%
*“Bought as a present to myself”*
**Durability**2%
*“Durable”*
### **What buyers complain about **
**Size-Overall**21%
*“Small volume”*
**Advertised Vs Actual Product**9%
*“Not as stated”*
**Leak-Proof**8%
*“Leaky”*
**Quality-Overall**8%
*“Not very good quality”*
**Durability**6%
*“Second one to break after 6 months”*
**Functionality-Overall**6%
*“doesnt work”*
**Compatibility-Overall**3%
*“Doesnt work on induction hob”*
**Ease Of Cleaning**3%
*“and takes me a long time to clean the cooker”*
**Rusts/Corrodes**2%
*“the inside is covered in rust”*
**Product Condition**2%
*“It looked like old stock or a return”*
### **Top return reasons **
**Size-Overall**56%
**Compatibility-Overall**10%
**Functionality-Overall**6%
**Leak-Proof**5%
**Product Condition**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Advertised Vs Actual Product**1%
**Filtration**1%
**Scratch Resistance**1%
## **Common questions**
- **Is moka pot profitable to sell on Amazon United Kingdom?**
- The niche generates £371K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the moka pot niche?**
- 15 brands and 274 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in moka pot?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Leak-Proof. The return rate is 2.5%.
- **When does demand for moka pot peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the moka pot niche?**
- Listings span £7.38–£44.94; the average listing price is £20.23 (sweet spot $15–$100). The average incumbent carries 7,898 reviews — the moat a new listing must climb.
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