---
title: "Model Paint — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/model-paint"
last_updated: "2026-08-01T00:44:13.690Z"
locale: en
meta:
description: "Niche score 48/100 · £79K/yr market · 193K searches/yr · £16.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £79K/yr market · 193K searches/yr · £16.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Model Paint — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **model paint**
**Skip it**
Soft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 13Conversion 31Competition 74Returns 98Price range 63Avg price 79Brand share 75Review moat 38Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.66**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£1.94–£36.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,659.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£79K**
£79K/yr · 193K searches
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, model paint is a £79K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **model paint market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£67K–£83K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#388**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **77%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 79%
**Open market**
**32%**
- X ARTY HUB15% - Revell13% - Vallejo12% - Artecho11% - Craft Mode9% - Nicpro8%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -23.7% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/model-paint/trend)
## **Top model paint search terms**
- **model paint**61K/yr-23.1%1.6% conv. - **airfix paints**23K/yr-23.2%2.2% conv. - **model paint set**20K/yr-16.6%2.3% conv. - **model paints**16K/yr-24.3%1.5% conv. - **miniature paint set**15K/yr-33.5%1.3% conv. - **airfix model paint**6K/yr-16.9%1.4% conv. - **miniature paint**6K/yr-7.8%1.0% conv. - **miniature paints**8K/yr-27.7%0.8% conv. - **acrylic model paint**6K/yr-20.3%2.4% conv. - **model building paints**6K/yr-16.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/model-paint/search-terms)
## **Top model paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£10K16%£13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**X ARTY HUB Model Paint Set - 20 Colours with 3 Brushes Miniature Paints (Base/Skin Tones/Shadows/Metallics) for Airbrushing & Hand Painting Acrylic paint for Models Miniatures & Wargaming Props**X ARTY HUB**£23.68**4.5★117 rev](https://www.amazon.co.uk/dp/B0FL7XGCRX) [2**Craft Mode Acrylic paint set 24 12ml Perfect for Canvas Wood Ceramic Rock Fabric & Crafts. Non-Toxic Quick Dry Vibrant Colours. Beginners Students and professionals**Craft Mode**£6.73**4.7★407 rev](https://www.amazon.co.uk/dp/B0BVGDPVLW) [3**Vallejo Game Color Acrylic Paint Set 16 Matte and Metallic Colors 18 ml Dropper Bottles Starter Kit for Fantasy and Wargaming Miniatures**Vallejo**£28.13**4.8★2,058 rev](https://www.amazon.co.uk/dp/B000PHCTRK) [4**Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock**Artecho**£18.62**4.7★67 rev](https://www.amazon.co.uk/dp/B0CW33RCMZ) [5**Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner**Nicpro**£21.10**4.6★315 rev](https://www.amazon.co.uk/dp/B0FBRH3VZ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nicpro 24 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 2 Thinner**Nicpro**£24.38**315 rev4mo ago](https://www.amazon.co.uk/dp/B0G1YBQF14) [**Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner**Nicpro**£24.75**315 rev6mo ago](https://www.amazon.co.uk/dp/B0G1YK3W1V) [**Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner**Nicpro**£21.10**315 rev8mo ago](https://www.amazon.co.uk/dp/B0FBRH3VZ9) [**X ARTY HUB Model Paint Set - 20 Colours with 3 Brushes Miniature Paints (Base/Skin Tones/Shadows/Metallics) for Airbrushing & Hand Painting Acrylic paint for Models Miniatures & Wargaming Props**X ARTY HUB**£23.68**117 rev8mo ago](https://www.amazon.co.uk/dp/B0FL7XGCRX) [![fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]](https://m.media-amazon.com/images/I/5135vltqrxL.jpg)**fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies \[Professional Series\]**fantastory**£13.69**3,234 rev1y ago](https://www.amazon.co.uk/dp/B0F6T9W8VM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nicpro 24 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 2 Thinner**Nicpro**£24.38**4.6★**▲ 340%**](https://www.amazon.co.uk/dp/B0G1YBQF14) [**Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner**Nicpro**£24.75**4.6★**▲ 338%**](https://www.amazon.co.uk/dp/B0G1YK3W1V) [**Humbrol AA0535 14ml No. 1 Tinlet Enamel Paint 49 (Matt Varnish)**Humbrol**£1.94**4.2★**▲ 308%**](https://www.amazon.co.uk/dp/B0013BKNCK) [**Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock**Artecho**£18.62**4.7★**▲ 244%**](https://www.amazon.co.uk/dp/B0CW33RCMZ) [![fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]](https://m.media-amazon.com/images/I/5135vltqrxL.jpg)**fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies \[Professional Series\]**fantastory**£13.69**4.7★**▲ 165%**](https://www.amazon.co.uk/dp/B0F6T9W8VM)
**~~View all trending →~~**
## **What buyers say about model paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Bright colours”*
**Value For Money**17%
*“Good Value”*
**Paint Quality**16%
*“Excellent paint”*
**Quality-Overall**15%
*“Excellent product”*
**Engraving/Paint/Sublimation**5%
*“Paints are a nice texture, great variety of colours and shades too”*
**Advertised Vs Actual Product**4%
*“As shown”*
**Ease Of Use**4%
*“Easy to use”*
**Coverage**2%
*“Good coverage”*
**Size-Overall**2%
*“Good size”*
**Gifting Purpose**1%
*“Excellent present”*
### **What buyers complain about **
**Paint Quality**29%
*“No body to paint”*
**Color**8%
*“yellows not great”*
**Water Resistance**6%
*“NOT waterproof”*
**Quality-Overall**6%
*“Cheap and cheerful”*
**Value For Money**3%
*“Dont buy this its too cheap”*
**Size-Overall**3%
*“They are quite small”*
**Compatibility-Overall**3%
*“Im not good in pairing”*
**Ease Of Use**3%
*“Very hard to open”*
**Coverage**2%
*“Not good coverage”*
**Thickness**2%
*“a thicker consistency than normal mini paints”*
### **Top return reasons **
**Paint Quality**32%
**Size-Overall**15%
**Color**13%
**Compatibility-Overall**6%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Value For Money**3%
**Leak-Proof**2%
**Thickness**2%
## **Common questions**
- **Is model paint profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 39 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the model paint niche?**
- 17 brands and 94 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in model paint?**
- Top complaints mined from reviews: Paint Quality, Color, Water Resistance. The return rate is 0.4%.
- **When does demand for model paint peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the model paint niche?**
- Listings span £1.94–£36.96; the average listing price is £16.66 (sweet spot $15–$100). The average incumbent carries 2,659 reviews — the moat a new listing must climb.
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