---
title: "Mod Podge — £323K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/mod-podge"
last_updated: "2026-07-31T23:58:29.523Z"
locale: en
meta:
description: "Niche score 39/100 · £323K/yr market · 343K searches/yr · £8.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £323K/yr market · 343K searches/yr · £8.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mod Podge — £323K/yr Amazon UK Niche (2026) - Flapen"
---
# **mod podge**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 23Conversion 90Competition 22Returns 98Price range 18Avg price 24Brand share 0Review moat 21Quality gap 22
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£323K**
£323K/yr · 343K searches
**Avg price**
**Bad****£8.80**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,793.15**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£3.35–£17.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mod podge is a £323K/yr Amazon United Kingdom market (343K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mod podge market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£264K–£352K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#1,693**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Mod Podge49% - AJ Traders27% - Deal Doer14% - Plaid7% - Plaid Crafts3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
10K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/mod-podge/trend)
## **Top mod podge search terms**
- **mod podge**201K/yr-9.3%9.3% conv. - **modge podge**81K/yr-2.3%8.8% conv. - **modge podge glue**25K/yr+3.3%9.0% conv. - **modge podge sealant**16K/yr+11.5%8.8% conv. - **mod podge glue**11K/yr+14.3%7.9% conv. - **hodge podge glue**3K/yr+5.5%12.7% conv. - **modpodge**3K/yr-18.2%11.4% conv. - **mod-podge**3K/yr+75.7%3.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/mod-podge/search-terms)
## **Top mod podge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£32K20%£65K30%£97K40%£129K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mod Podge Water-base Sealer Glue and Finish Matte Finish CS11302 473 ml Bottle**Mod Podge**£9.13**4.7★61,801 rev](https://www.amazon.co.uk/dp/B001IKES5O) [2**Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.**AJ Traders**£8.77**4.8★61 rev](https://www.amazon.co.uk/dp/B0G3HNRFLR) [3**Mod Podge Gloss Waterbase Sealer Glue and Finish 16 oz**Mod Podge**£10.57**4.7★25,139 rev](https://www.amazon.co.uk/dp/B00178QQJ8) [4**Mod Podge Water-based Glue Sealer & Finish - Matte & Gloss 2 fl oz 59ml Twin Pack - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects**Deal Doer**£8.25**4.5★74 rev](https://www.amazon.co.uk/dp/B0F9DWZWLD) [5**Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml**Plaid**£5.77**4.5★319 rev](https://www.amazon.co.uk/dp/B09PFCQLBF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.**AJ Traders**£8.77**61 rev8mo ago](https://www.amazon.co.uk/dp/B0G3HNRFLR) [**Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 4 fl oz 118 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.**AJ Traders**£12.64**15 rev8mo ago](https://www.amazon.co.uk/dp/B0G2YHRR6Y) [**Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml**Plaid**£5.77**319 rev4y ago](https://www.amazon.co.uk/dp/B09PFCQLBF) [**Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Matte Finish 59 ml**Plaid Crafts**£5.57**153 rev4y ago](https://www.amazon.co.uk/dp/B09PFD5LV4) [**Mod Podge Decoupage Kit - Matte & Gloss Water-based Glue Sealer & Finish 8 fl oz Twin Pack with 4-pack Foam Brush Set - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects**Deal Doer**£17.53**29 rev6y ago](https://www.amazon.co.uk/dp/B0FMQGC4PS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.**AJ Traders**£8.77**4.8★**▲ 166%**](https://www.amazon.co.uk/dp/B0G3HNRFLR) [**Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 4 fl oz 118 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.**AJ Traders**£12.64**5.0★**▲ 128%**](https://www.amazon.co.uk/dp/B0G2YHRR6Y) [**Mod Podge 8 oz Sparkle Waterbase Sealer Glue and Finish Clear Glittery**Mod Podge**£7.40**4.7★**▲ 83%**](https://www.amazon.co.uk/dp/B00178ORGM) [**Mod Podge Water-based Glue Sealer & Finish - Matte & Gloss 4 fl oz 118ml Twin Pack - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects**Deal Doer**£11.84**4.3★**— 9%**](https://www.amazon.co.uk/dp/B0FSGJZFDS) [**Mod Podge Decoupage Kit - Matte & Gloss Water-based Glue Sealer & Finish 8 fl oz Twin Pack with 4-pack Foam Brush Set - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects**Deal Doer**£17.53**4.7★**— 8%**](https://www.amazon.co.uk/dp/B0FMQGC4PS)
**~~View all trending →~~**
## **What buyers say about mod podge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product delighted with results”*
**Ease Of Use**16%
*“Easy to use”*
**Value For Money**14%
*“Good price”*
**Advertised Vs Actual Product**11%
*“Item as advertised”*
**Adhesion/Stickiness**11%
*“Modge podge is a really strong adhesive”*
**Stitch/Finish/Polish**5%
*“Amazing and discreet finish”*
**Size-Overall**3%
*“Good size”*
**Design-Overall**3%
*“Perfect for a craft project”*
**Paint Quality**3%
*“Easy to do with a small art paint brush”*
**Ease Of Cleaning**2%
*“Easy to clean the brushes as its water based”*
### **What buyers complain about **
**Size-Overall**38%
*“Smaller than expected”*
**Adhesion/Stickiness**29%
*“have not yet used it as glue so cant comment on its stickiness”*
**Smell**10%
*“Main issue is the smell - gave me a terrible headache”*
**Instructions/User Manual/Troubleshooting**4%
*“There are no instructions on the bottle”*
**Value For Money**4%
*“to expensive”*
**Color**4%
*“The slightest touch while drying pulls the photo colour off”*
### **Top return reasons **
**Size-Overall**28%
**Adhesion/Stickiness**20%
**Leak-Proof**13%
**Product Condition**9%
**Value For Money**7%
**Functionality-Overall**3%
**Quality-Overall**3%
**Paint Quality**3%
**Moist/Dry**2%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is mod podge profitable to sell on Amazon United Kingdom?**
- The niche generates £323K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the mod podge niche?**
- 5 brands and 81 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mod podge?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Smell. The return rate is 0.4%.
- **When does demand for mod podge peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the mod podge niche?**
- Listings span £3.35–£17.53; the average listing price is £8.80 (sweet spot $15–$100). The average incumbent carries 10,793 reviews — the moat a new listing must climb.
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