---
title: "Mixer — £7.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/mixer"
last_updated: "2026-08-01T01:28:42.819Z"
locale: en
meta:
description: "Niche score 68/100 · £7.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · £7.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mixer — £7.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **mixer**
**Worth a look**
Shows a $7.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 9Conversion 47Competition 88Returns 92Price range 29Avg price 93Brand share 86Review moat 39Quality gap 81
**Market size**
**Incredible****£7.6M**
£7.6M/yr · 3.9M searches
**Avg price**
**Great****£51.36**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,592.29**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£4.50–£296.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-33.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, mixer is a £7.6M/yr Amazon United Kingdom market (3.9M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 68/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mixer market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£5.1M–£6.4M**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **84%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**105**
**Top-5 brand share**
**49%**
Top 20: 89%
**Top-5 click share**
**27%**
Top 20: 64%
**Open market**
**47%**
- Kenwood14% - Russell Hobbs11% - Showvigor11% - Vospeed9% - BAIGELONG4% - Lord Eagle4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.0% search growth over the last 90 days.
150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/mixer/trend)
## **Top mixer search terms**
- **stand mixer**615K/yr-37.1%0.5% conv. - **electric whisk**392K/yr-31.4%6.0% conv. - **mixer**375K/yr-25.1%0.9% conv. - **hand mixer**373K/yr-35.2%3.5% conv. - **food mixer**250K/yr-32.6%0.9% conv. - **hand mixers for baking**150K/yr-26.9%4.8% conv. - **dough mixer**125K/yr-23.2%0.4% conv. - **mixers for baking**165K/yr-49.9%1.7% conv. - **hand whisk electric**114K/yr-29.3%6.2% conv. - **cake mixer**123K/yr-32.5%1.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/mixer/search-terms)
## **Top mixer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£229K6%£457K9%£686K12%£915K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Russell Hobbs Food Collection Electric Hand Mixer with 6 Speeds Easy Release Button Fingertip Speed Control Chrome Beaters 125W**Russell Hobbs**£10.59**4.3★6,483 rev](https://www.amazon.co.uk/dp/B0016OSC72) [2**7-Speed Electric Hand Mixer Handheld Electric Whisk with Turbo Boost 304 Stainless Steel Beaters Dough Hooks & Whisk One Button Eject Portable Food Mixer for Baking Cooking Cakes Dough Cream White**Showvigor**£10.36**4.0★1,908 rev](https://www.amazon.co.uk/dp/B0GR1B6T2D) [3**BAIGELONG Hand Electric Mixer 300W Ultra Power Food Kitchen Mixer with 5 Self-Control Speeds + Turbo Boost 5 Stainless Steel Attachments Handheld Blender for Baking BLACK**BAIGELONG**£13.83**4.0★2,273 rev](https://www.amazon.co.uk/dp/B0BZP4YK5L) [4**Lord Eagle Hand Mixer Electric Whisk 400W Power Handheld Mixer for Baking Cake Egg Cream Food Beater Turbo Boost/Self-Control Speed + 5 Speed + Eject Button + 5 Accessories White**Lord Eagle**£20.57**4.4★12,235 rev](https://www.amazon.co.uk/dp/B08LGG9CDN) [5**Aucma Stand Mixer Electric Food Mixer with 6.2L Bowl for Home Baking 1400W**Aucma**£81.04**4.6★3,918 rev](https://www.amazon.co.uk/dp/B089275QB7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Stand Mixer Dough Blender 5L Bowl with 12 Speed with Pulse 1000W Black**Amazon Basics**£51.23**5 rev3mo ago](https://www.amazon.co.uk/dp/B0DRZRSRDF) [**7-Speed Electric Hand Mixer Handheld Electric Whisk with Turbo Boost 304 Stainless Steel Beaters Dough Hooks & Whisk One Button Eject Portable Food Mixer for Baking Cooking Cakes Dough Cream White**Showvigor**£10.36**1,908 rev4mo ago](https://www.amazon.co.uk/dp/B0GR1B6T2D) [**Hand Mixer Electric 7-Speed Stainless Steel Electric Hand Whisk Electric Whisk Hand Mixer Portable Handheld Cake Mixer for Cooking & Baking(PINK)**Showvigor**£10.59**1,908 rev6mo ago](https://www.amazon.co.uk/dp/B0GF7ZK7HT) [**Alivio 5L Stand Mixer 1500W Heavy Duty Kitchen Mixer 10+P Speed Control Compact Electric Food Mixer with Dough Hook Flat Beater & Whisk Stainless Steel Bowl for Baking Kneading & Whipping (Black)**Alivio**£40.12**24 rev8mo ago](https://www.amazon.co.uk/dp/B0G1T1GCQD) [**7-Speed Hand Electric Mixer Stainless Steel Electric Hand Whisk Electric Whisk Hand Mixer Portable Handheld Cake Mixer for Cooking & Baking(WHITE)**Showvigor**£10.29**229 rev11mo ago](https://www.amazon.co.uk/dp/B0FMDTXQ4M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hand Mixer Electric 7-Speed Stainless Steel Electric Hand Whisk Electric Whisk Hand Mixer Portable Handheld Cake Mixer for Cooking & Baking(PINK)**Showvigor**£10.59**4.0★**▲ 383%**](https://www.amazon.co.uk/dp/B0GF7ZK7HT) [**7-Speed Electric Hand Mixer Handheld Electric Whisk with Turbo Boost 304 Stainless Steel Beaters Dough Hooks & Whisk One Button Eject Portable Food Mixer for Baking Cooking Cakes Dough Cream White**Showvigor**£10.36**4.0★**▲ 379%**](https://www.amazon.co.uk/dp/B0GR1B6T2D) [**Amazon Basics Stand Mixer Dough Blender 5L Bowl with 12 Speed with Pulse 1000W Black**Amazon Basics**£51.23**4.2★**▲ 376%**](https://www.amazon.co.uk/dp/B0DRZRSRDF) [**Alivio 5L Stand Mixer 1500W Heavy Duty Kitchen Mixer 10+P Speed Control Compact Electric Food Mixer with Dough Hook Flat Beater & Whisk Stainless Steel Bowl for Baking Kneading & Whipping (Black)**Alivio**£40.12**4.4★**▲ 204%**](https://www.amazon.co.uk/dp/B0G1T1GCQD) [**CIRCLE JOY Electric Milk Frother Handheld Rechargeable Coffee Frother with Dual Spring Whisk Portable Hand Frother Wand Drink Mixer for Coffee Hot Chocolate Cappuccino Frappe Matcha Black**CIRCLE JOY**£9.93**4.3★**▲ 143%**](https://www.amazon.co.uk/dp/B0DPG6SNV1)
**~~View all trending →~~**
## **What buyers say about mixer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mixing/Blending**19%
*“Nice mixer”*
**Value For Money**14%
*“Good value for money”*
**Quality-Overall**13%
*“The quality is sturdy”*
**Ease Of Use**9%
*“easy to handle”*
**Advertised Vs Actual Product**7%
*“exceeded my expectations”*
**Strength**5%
*“tool is very powerfull”*
**Efficiency**4%
*“effective”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Charging**3%
*“Holds charge really well”*
**Battery Life**2%
*“Really good and long battery life”*
### **What buyers complain about **
**Durability**26%
*“Didnt last”*
**Quality-Overall**10%
*“Bad quality”*
**Functionality-Overall**10%
*“Never worked”*
**Mixing/Blending**8%
*“does not mix well”*
**Strength**4%
*“Too weak”*
**Size-Overall**4%
*“To Big”*
**Add-Ons/Attachments**3%
*“the attachments are not as robust as others”*
**Charging**3%
*“does not even charge”*
**Value For Money**2%
*“It's a bit pricey for what you get”*
**Battery Life**2%
*“drained the batteries after only one use”*
### **Top return reasons **
**Functionality-Overall**27%
**Size-Overall**9%
**Quality-Overall**6%
**Mixing/Blending**6%
**Strength**6%
**Durability**6%
**Charging**4%
**Smell**4%
**Add-Ons/Attachments**4%
**Touch/Button Controls**3%
## **Common questions**
- **Is mixer profitable to sell on Amazon United Kingdom?**
- The niche generates £7.6M/yr across 63 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is -33.0%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the mixer niche?**
- 34 brands and 105 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in mixer?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.1%.
- **When does demand for mixer peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the mixer niche?**
- Listings span £4.50–£296.36; the average listing price is £51.36 (sweet spot $15–$100). The average incumbent carries 2,592 reviews — the moat a new listing must climb.
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