---
title: "Mini Muffin Tray — £104K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/mini-muffin-tray"
last_updated: "2026-08-01T02:53:39.628Z"
locale: en
meta:
description: "Niche score 42/100 · £104K/yr market · 120K searches/yr · £8.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £104K/yr market · 120K searches/yr · £8.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mini Muffin Tray — £104K/yr Amazon UK Niche (2026) - Flapen"
---
# **mini muffin tray**
**Skip it**
Prices mostly outside the sweet spot ($5.30–$12.90) — this niche doesn't clear our bar today.
Market size 26Growth 8Conversion 90Competition 23Returns 90Price range 0Avg price 23Brand share 51Review moat 58Quality gap 62
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,192.08**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£104K**
£104K/yr · 120K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£8.11**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-34.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.30–£12.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mini muffin tray is a £104K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mini muffin tray market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£101K–£122K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **17.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **—flat
**Sellers**
**25**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**19%**
- Folksy Super Kitchen25% - Anaeat20% - LIDOUK11% - Bake Choice10% - Walfos8% - Prochef7%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -34.5% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/mini-muffin-tray/trend)
## **Top mini muffin tray search terms**
- **mini muffin tray**52K/yr-34.0%9.1% conv. - **mini cupcake tray**19K/yr-30.4%7.1% conv. - **mini muffin tray silicone**12K/yr-34.7%9.6% conv. - **silicone mini muffin tray**11K/yr-40.2%8.5% conv. - **mini muffin tin**10K/yr-36.7%9.8% conv. - **small muffin tray**5K/yr-34.6%5.5% conv. - **mini silicone muffin tray**3K/yr-39.1%8.4% conv. - **mini muffin pan**4K/yr-39.8%5.9% conv. - **mini yorkshire pudding tray**4K/yr-20.0%14.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/mini-muffin-tray/search-terms)
## **Top mini muffin tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£42K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUPER KITCHEN Mini Muffin Tray 24 Cup Silicone Muffins Pan Non-Stick Cupcake Tin Silicon Mould Bakeware Reusable Baking Case for Mini Mince Pie Cupcakes Dishwasher Safe 34 x 23 x 2.5 cm (Grey)**Folksy Super Kitchen**£6.77**4.5★3,145 rev](https://www.amazon.co.uk/dp/B0875JB3VS) [2**Anaeat Silicone Muffin Pan - Mini 24 Cups Cupcake Tray Non-Stick Silicone Baking Molds for Making Muffin Cakes Cupcake Chocolate Bread Tart and Desserts Just Pop Out**Anaeat**£6.59**4.4★2,729 rev](https://www.amazon.co.uk/dp/B094DJ8N9L) [3**LIDOU Mini Muffin Tray 24 Cup Silicone Muffins Pan Non-Stick Cupcake Tin Silicon Mould Bakeware Reusable Baking Case for Mini Mince Pie Cupcakes Dishwasher Safe 34 x 23 x 2.5 cm (Blue)**LIDOUK**£5.72**4.2★82 rev](https://www.amazon.co.uk/dp/B0BWWWMBKK) [4**Bake Choice Mini Muffin Trays Includes 200Pcs Mini Cupcake Liners 24 Cup Mini Muffin Tin Carbon Steel & Non-Stick Muffin Tray Reusable Cupcake Tray for Party and Baking**Bake Choice**£10.02**4.7★933 rev](https://www.amazon.co.uk/dp/B0D9YCT6GQ) [5**Walfos Mini Muffin Trays 24 Silicone Small Cupcake Cases Mould Baking Pan for Cupcakes Brownies Muffins Pudding**Walfos**£7.33**4.5★149 rev](https://www.amazon.co.uk/dp/B08FMHBFBP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Foepoge Mini Muffin Tray for Baking: 24 Cup Silicone Cupcake Tray with Metal Frame&Handles - Spill-Free Transfer from Table to Oven - Non-Stick Silicone Mould - Cake Pop Out Easy - Ideal for Beginners**Foepoge**£12.90**166 rev3mo ago](https://www.amazon.co.uk/dp/B0GX6MNWG5) [**Bake Choice Mini Muffin Trays Includes 200Pcs Mini Cupcake Liners 24 Cup Mini Muffin Tin Carbon Steel & Non-Stick Muffin Tray Reusable Cupcake Tray for Party and Baking**Bake Choice**£10.02**933 rev1y ago](https://www.amazon.co.uk/dp/B0D9YCT6GQ) [**ASelected 2 Pack Mini Baking Tray 24 Cup Muffin Baking Pan Non-Stick Cupcake Tin Carbon Steel Muffin Tin Cupcake Baking Tray Deep Muffins Pan Reusable Baking Case for Mini Mince Pie Grey**ASelected**£9.13**15 rev1y ago](https://www.amazon.co.uk/dp/B0DF7T9FCH) [**LIDOU Mini Muffin Tray 24 Cup Silicone Muffins Pan Non-Stick Cupcake Tin Silicon Mould Bakeware Reusable Baking Case for Mini Mince Pie Cupcakes Dishwasher Safe 34 x 23 x 2.5 cm (Blue)**LIDOUK**£5.72**82 rev3y ago](https://www.amazon.co.uk/dp/B0BWWWMBKK) [**DERDOUT Silicone Muffin Pan Mini 24 Cups Cupcake Pan Nonstick BPA Free Silicone Baking Pan 1 Pack**DERDOUT**£5.30**4 rev3y ago](https://www.amazon.co.uk/dp/B0BW5YLJTR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Foepoge Mini Muffin Tray for Baking: 24 Cup Silicone Cupcake Tray with Metal Frame&Handles - Spill-Free Transfer from Table to Oven - Non-Stick Silicone Mould - Cake Pop Out Easy - Ideal for Beginners**Foepoge**£12.90**4.6★**▲ 398%**](https://www.amazon.co.uk/dp/B0GX6MNWG5) [**DERDOUT Silicone Muffin Pan Mini 24 Cups Cupcake Pan Nonstick BPA Free Silicone Baking Pan 1 Pack**DERDOUT**£5.30**3.1★**▲ 188%**](https://www.amazon.co.uk/dp/B0BW5YLJTR) [**Anaeat Silicone Muffin Pan - Mini 24 Cups Cupcake Tray Non-Stick Silicone Baking Molds for Making Muffin Cakes Cupcake Chocolate Bread Tart and Desserts Just Pop Out**Anaeat**£6.59**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B094DJ8N9L) [**ASelected 2 Pack Mini Baking Tray 24 Cup Muffin Baking Pan Non-Stick Cupcake Tin Carbon Steel Muffin Tin Cupcake Baking Tray Deep Muffins Pan Reusable Baking Case for Mini Mince Pie Grey**ASelected**£9.13**4.1★**▲ 103%**](https://www.amazon.co.uk/dp/B0DF7T9FCH) [**PME CSB111 Carbon Steel Non-Stick 24 Cup Mini Muffin Pan Grey**PME**£7.47**4.7★**▲ 58%**](https://www.amazon.co.uk/dp/B00LRP1LUA)
**~~View all trending →~~**
## **What buyers say about mini muffin tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**28%
*“Great muffin tray”*
**Quality-Overall**18%
*“Good quality”*
**Ease Of Cleaning**11%
*“Super easy to clean”*
**Ease Of Use**9%
*“So easy to use”*
**Size-Overall**8%
*“it was the perfect size”*
**Advertised Vs Actual Product**5%
*“Works as expected”*
**Cooking Experience**5%
*“The cakes pop out easily when fully cooked”*
**Value For Money**3%
*“Great product and great price”*
**Non-Stick Coating**3%
*“Items cook and pop out perfectly, no sticking or breaking”*
**Durability**3%
*“Durable”*
### **What buyers complain about **
**Rusts/Corrodes**15%
*“hand clean the pan has started to rust”*
**Adhesion/Stickiness**15%
*“It doesnt stick to it”*
**Size-Overall**11%
*“bigger than expected”*
**Thickness**11%
*“Very thin silicone”*
**Strength**11%
*“Dont boy is not strong enough”*
**Quality-Overall**9%
*“Awful quality”*
**Functionality-Overall**6%
*“nothing worked”*
**Durability**4%
*“They look like theyre about 5 years old after one use - I would not recommend”*
**Ease Of Use**3%
*“a bit awkward to use”*
**Ease Of Cleaning**3%
*“Also a bit awkward to clean”*
### **Top return reasons **
**Size-Overall**68%
**Strength**7%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**2%
**Thin**2%
**Smell**2%
**Value For Money**1%
**Adhesion/Stickiness**1%
**Functionality-Overall**1%
## **Common questions**
- **Is mini muffin tray profitable to sell on Amazon United Kingdom?**
- The niche generates £104K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the mini muffin tray niche?**
- 12 brands and 25 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in mini muffin tray?**
- Top complaints mined from reviews: Rusts/Corrodes, Adhesion/Stickiness, Size-Overall. The return rate is 1.2%.
- **When does demand for mini muffin tray peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the mini muffin tray niche?**
- Listings span £5.30–£12.90; the average listing price is £8.11 (sweet spot $15–$100). The average incumbent carries 1,192 reviews — the moat a new listing must climb.
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