---
title: "Mince Pie Baking Tray — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/mince-pie-baking-tray"
last_updated: "2026-08-01T03:05:01.200Z"
locale: en
meta:
description: "Niche score 42/100 · £49K/yr market · 79K searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £49K/yr market · 79K searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mince Pie Baking Tray — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **mince pie baking tray**
**Skip it**
Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 0Conversion 80Competition 50Returns 95Price range 0Avg price 21Brand share 77Review moat 45Quality gap 38
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,967.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.63**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£49K**
£49K/yr · 79K searches
**Growth**
**Bad****-50.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.80–£12.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mince pie baking tray is a £49K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mince pie baking tray market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£61K–£76K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **76%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**58%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 99%
**Open market**
**35%**
- Chef Aid21% - Zuvo14% - G4GADGET9% - Lets Cook Cookware7% - Prochef7% - Dexam7%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -50.6% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Holiday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 20.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/mince-pie-baking-tray/trend)
## **Top mince pie baking tray search terms**
- **jam tart baking tins**7K/yr-30.9%7.9% conv. - **bun tins for baking 12**8K/yr-46.0%10.8% conv. - **fairy cake tin**5K/yr-37.7%8.4% conv. - **bun tin**6K/yr-43.7%4.6% conv. - **bun tins**5K/yr-31.9%5.4% conv. - **bun tray**4K/yr-44.8%6.5% conv. - **mince pie baking tray**18K/yr-86.6%4.7% conv. - **mince pie tins**22K/yr-49.0%1.9% conv. - **mince pie tin**5K/yr-73.7%6.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/mince-pie-baking-tray/search-terms)
## **Top mince pie baking tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chef Aid 12 Cup Shallow Bun Tin Made from Durable and Robust Carbon Steel Non-Stick Goldflon Coating 31.5 x 24 cm**Chef Aid**£5.17**4.4★761 rev](https://www.amazon.co.uk/dp/B00SHJNE86) [2**Zuvo 12 Cup Muffin Tray & Cupcake Tin Carbon Steel Deep Nonstick Bakeware**Zuvo**£5.03**4.5★3,031 rev](https://www.amazon.co.uk/dp/B07YNQ7DM1) [3**G4GADGET Nonstick 12 Cup Muffin Tray - Dishwasher Safe Premium Bakeware for Muffins & Cupcakes Heat Resistant Stain-Resistant Oven-Safe up to 450F Black**G4GADGET**£5.17**4.6★216 rev](https://www.amazon.co.uk/dp/B0DC16KM4W) [4**12 Hole Mince Pie/Bun Tin Twin Pack Set of Two for Buns Fairy Cakes Tarts and Mince Pies British Made with Teflon Non Stick by Lets Cook Cookware**Lets Cook Cookware**£11.51**4.6★468 rev](https://www.amazon.co.uk/dp/B00OE8E5IM) [5**Everyday Baking KB1038 Non-Stick Premium Coated 12 Cup Bunsheet Tray - 31.5cmx24cmx1.2cm Black**Prochef**£5.14**4.3★1,462 rev](https://www.amazon.co.uk/dp/B009ASI0MS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ankway 12 Cup Muffin Tray with Metal Frame BPA Free Silicone Cupcake Tray Non-Stick Muffin Tin Baking Tray for Cupcakes Yorkshire Pudding Bun Mince Pie Dishwasher Safe Black**Ankway**£7.52**1,009 rev11mo ago](https://www.amazon.co.uk/dp/B0FJL64BNX) [**AXXTAN 12-Cup Deep Non-Stick Muffin Tray for Baking Heavy-Duty Carbon Steel Muffin Tin | Cupcake Tray with Easy Release Coating | Dishwasher Oven & Freezer Safe Bakeware (Black)**AXXTAN**£5.17**13 rev1y ago](https://www.amazon.co.uk/dp/B0FF4TBQBR) [**G4GADGET Nonstick 12 Cup Muffin Tray - Dishwasher Safe Premium Bakeware for Muffins & Cupcakes Heat Resistant Stain-Resistant Oven-Safe up to 450F Black**G4GADGET**£5.17**216 rev1y ago](https://www.amazon.co.uk/dp/B0DC16KM4W) [**ASelected 2Pcs Yorkshire Pudding Tray 12Cup Round Carbon Steel Muffin Pan Nonstick Coating for Yorkshire Pudding Pies Cupcakes Muffin and Brownies Black**ASelected**£8.36**22 rev2y ago](https://www.amazon.co.uk/dp/B0D1MWZ1RG) [**Zuvo Silicone Muffin Tray 12 Cup Non-Stick Cupcake & Fairy Cake Tin Black**Zuvo**£4.80**1,903 rev2y ago](https://www.amazon.co.uk/dp/B0CLPJSSY6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ankway 12 Cup Muffin Tray with Metal Frame BPA Free Silicone Cupcake Tray Non-Stick Muffin Tin Baking Tray for Cupcakes Yorkshire Pudding Bun Mince Pie Dishwasher Safe Black**Ankway**£7.52**4.5★**▲ 544%**](https://www.amazon.co.uk/dp/B0FJL64BNX) [**Highkit 8 Pack Tart Tins with Loose Base Non Stick Flan Tin Mini 4 inch / 10 cm X8 Fluted Round Pie Dish for Baking Quiche Pie Tartlet Carbon Steel (10cm×8)**Highkit**£9.10**4.6★**▲ 542%**](https://www.amazon.co.uk/dp/B094J7W5PD) [**Tebery 2 Pack 12 Muffin Cake Pan Baking Tray Pudding Baking Pan Carbon Steel Muffin Cupcake Tin for Muffins Cupcakes Non Stick Ø 6.3cm 35.5x26.5x2.7cm Black**Tebery**£9.90**4.6★**▲ 457%**](https://www.amazon.co.uk/dp/B07H6DV3N2) [**Prestige - Aerolift - Muffin Tins Non Stick 12 Cup - Non stick Bakeware - Cushion Base - Fridge Freezer and Dishwasher Safe - Carbon Steel - 41 x 27 x 4 cm**Prestige**£7.26**4.6★**▲ 328%**](https://www.amazon.co.uk/dp/B08G5641DL) [**Zuvo 6 Cup Muffin Tray Carbon Steel Cupcake Tin with Stay-Cool Handles**Zuvo**£5.70**4.5★**▲ 289%**](https://www.amazon.co.uk/dp/B08NXLWKMW)
**~~View all trending →~~**
## **What buyers say about mince pie baking tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Excellent product”*
**Ease Of Cleaning**12%
*“Easy cleaning”*
**Value For Money**11%
*“Excellent value”*
**Baking**9%
*“I love baking so these will come in handy”*
**Strength**6%
*“Very sturdy”*
**Size-Overall**5%
*“good size”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Ease Of Use**3%
*“Easy to use”*
**Cooking Experience**2%
*“They cooked evenly”*
**Adhesion/Stickiness**1%
*“Easy to use none stick”*
### **What buyers complain about **
**Size-Overall**21%
*“These 2 trays are smaller”*
**Adhesion/Stickiness**13%
*“Not only is this tray not non stick”*
**Advertised Vs Actual Product**8%
*“Very misleading”*
**Quality-Overall**7%
*“This is cheap and dangerous”*
**Thickness**6%
*“Not deep enough to be muffin pans”*
**Rusts/Corrodes**5%
*“it came out rusty”*
**Leak-Proof**4%
*“one pie leaked”*
**Ease Of Cleaning**3%
*“They dont clean well”*
**Functionality-Overall**3%
*“Didnt work very well all my pastry stuck to the bottom had to throw away”*
**Scratch Resistance**3%
*“Rusted”*
### **Top return reasons **
**Size-Overall**50%
**Thickness**9%
**Material Quality**8%
**Strength**5%
**Advertised Vs Actual Product**4%
**Thin**4%
**Quality-Overall**4%
**Value For Money**1%
**Functionality-Overall**1%
**Soft Feel**1%
## **Common questions**
- **Is mince pie baking tray profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the mince pie baking tray niche?**
- 18 brands and 49 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in mince pie baking tray?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 1.0%.
- **When does demand for mince pie baking tray peak?**
- Demand peaks in Nov–Dec; the busiest month runs 20.2× the quietest.
- **What does it cost to enter the mince pie baking tray niche?**
- Listings span £4.80–£12.38; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 1,967 reviews — the moat a new listing must climb.
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