---
title: "Microwave Steamer — £102K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/microwave-steamer"
last_updated: "2026-08-01T02:45:36.311Z"
locale: en
meta:
description: "Niche score 43/100 · £102K/yr market · 165K searches/yr · £10.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £102K/yr market · 165K searches/yr · £10.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microwave Steamer — £102K/yr Amazon UK Niche (2026) - Flapen"
---
# **microwave steamer**
**Skip it**
Soft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 15Conversion 64Competition 26Returns 90Price range 46Avg price 41Brand share 43Review moat 35Quality gap 76
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£5.05–£23.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.90**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,019.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£102K**
£102K/yr · 165K searches
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, microwave steamer is a £102K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microwave steamer market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£87K–£109K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#9,074**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **53%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**17%**
- Sistema31% - Décor29% - Hoover9% - True Face6% - Heat & Eat4% - Garneck4% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -20.7% search growth over the last 90 days.
5K4KSpike '25Prime Day '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/microwave-steamer/trend)
## **Top microwave steamer search terms**
- **microwave steamer**98K/yr-11.5%4.4% conv. - **microwave steamer for vegetables**28K/yr-40.5%3.9% conv. - **microwave vegetable steamer**21K/yr-11.6%2.9% conv. - **microwave steamer for veg**7K/yr-42.6%3.1% conv. - **microwave veg steamer**4K/yr-30.3%5.0% conv. - **sistema microwave steamer**5K/yr-24.9%6.2% conv. - **microwave potato cooker**3K/yr-52.0%3.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/microwave-steamer/search-terms)
## **Top microwave steamer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£31K40%£41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Décor Microsafe Vegetable Steamer designed for quick microwave heating and cooking. Steam meat fish and vegetables in minutes Dishwasher & Freezer Safe BPA Free 1.5L Capacity - Teal**Décor**£6.43**4.5★1,313 rev](https://www.amazon.co.uk/dp/B09JKXVPN7) [2**Sistema Microwave Food Steamer with Removable Steamer Basket | Large 3.2 L | Red/Clear**Sistema**£10.85**4.5★18,148 rev](https://www.amazon.co.uk/dp/B005D6XZ4O) [3**Sistema Round Microwave Container | 1.3 L | Food Steamer Container with Steam Release Vent | BPA-Free | Red | 1 Count**Sistema**£6.87**4.5★5,844 rev](https://www.amazon.co.uk/dp/B013KOU7EQ) [4**Care+Protect Microwave Vegetable Steamer With Two Trays Large 4L Steam Release Vent Ideal for Steam Cooking Serve and Store BPA Free Dishwasher Safe White**Hoover**£10.46**4.3★468 rev](https://www.amazon.co.uk/dp/B0C3WH72TS) [5**Sistema Microwave Steamer with Removable Steamer Basket | 2.4 L | BPA-Free | Red/Clear**Sistema**£10.42**4.5★18,148 rev](https://www.amazon.co.uk/dp/B005D6XYGS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Microwave Steamer BPA-Free Food Steamer Basket**Vetin**£9.86**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GJSCVFSR) [**Microwave Silicone Steamer 3 Compartmented Microwave Pot with Handle Lid 4 in 1 Microwave Steamer for Vegetables Silicone Food Grade Dishwasher Safe**autumndeer**£14.57**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GJCY5Z64) [**Garneck High Temperature Microwave Steamer with Ventilated Lid for Vegetables: Food Steaming Container for Dumplings Rice Single Round Cooking Basket for Microwave Oven Kitchen Cookware**Garneck**£12.56**19 rev11mo ago](https://www.amazon.co.uk/dp/B0FLBC559R) [**Snips Microwave Steamer 4 L with 2 Baskets Microwave Cooker for Vegetables Fish and Meat Steam Release Vent Dishwasher Safe Made in Italy**Snips**£13.42**4,986 rev3y ago](https://www.amazon.co.uk/dp/B09SGGQFM5) [**Care+Protect Microwave Vegetable Steamer With Two Trays Large 4L Steam Release Vent Ideal for Steam Cooking Serve and Store BPA Free Dishwasher Safe White**Hoover**£10.46**468 rev3y ago](https://www.amazon.co.uk/dp/B0C3WH72TS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Microwave Silicone Steamer 3 Compartmented Microwave Pot with Handle Lid 4 in 1 Microwave Steamer for Vegetables Silicone Food Grade Dishwasher Safe**autumndeer**£14.57**5.0★**▲ 333%**](https://www.amazon.co.uk/dp/B0GJCY5Z64) [**Microwave Steamer BPA-Free Food Steamer Basket**Vetin**£9.86**4.0★**▲ 182%**](https://www.amazon.co.uk/dp/B0GJSCVFSR) [**HEMOTON Microwave Food Steamer with Lid Professional Round Plastic Steamer Rack for Rice Fish Dumplings Buns Cooking and Reheating Kitchen Microwave Cooking Accessory 9.65X8.66X4.92In**HEMOTON**£13.50**3.6★**▲ 136%**](https://www.amazon.co.uk/dp/B09S9THTL6) [**Sistema Microwave Steamer with Removable Steamer Basket | 2.4 L | BPA-Free | Red/Clear**Sistema**£10.42**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B005D6XYGS) [**Garneck High Temperature Microwave Steamer with Ventilated Lid for Vegetables: Food Steaming Container for Dumplings Rice Single Round Cooking Basket for Microwave Oven Kitchen Cookware**Garneck**£12.56**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0FLBC559R)
**~~View all trending →~~**
## **What buyers say about microwave steamer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Decent quality steamer”*
**Ease Of Use**19%
*“Easy to use”*
**Size-Overall**7%
*“Good size”*
**Value For Money**7%
*“Amazed that something so reasonably priced produced such good reults”*
**Storage Capacity**6%
*“Great product plenty of capacity in two trays”*
**Ease Of Cleaning**5%
*“Easy clean”*
**Efficiency**5%
*“Works well”*
**Strength**4%
*“These were very sturdy and excellent”*
**Advertised Vs Actual Product**4%
*“As described”*
**Durability**3%
*“The silicone material feels durable and food-safe, and the lid and handles fit securely”*
### **What buyers complain about **
**Quality-Overall**17%
*“Not good enough”*
**Size-Overall**16%
*“But I chose wrong size”*
**Durability**8%
*“barely had this item 24 hours”*
**Strength**7%
*“Really flimsy -”*
**Stain Resistance**7%
*“I want to know why has the rack at the bottom become stained yellow”*
**Microwave Safe**6%
*“I have my microwave above head height so quite dangerous”*
**Stretchability/Expandability/Elasticity**6%
*“Seal stretched after one use”*
**Ease Of Use**5%
*“I couldnt use it”*
**Heating**5%
*“Was concerned about heat warping the parts”*
**Color**3%
*“It would be ok if the plate was green”*
### **Top return reasons **
**Size-Overall**59%
**Defective Material/Parts**9%
**Functionality-Overall**7%
**Advertised Vs Actual Product**3%
**Locking Mechanism**3%
**Quality-Overall**2%
**Material Quality**2%
**Mechanism Issues**1%
**Leak-Proof**1%
**Value For Money**1%
## **Common questions**
- **Is microwave steamer profitable to sell on Amazon United Kingdom?**
- The niche generates £102K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the microwave steamer niche?**
- 15 brands and 52 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in microwave steamer?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.3%.
- **When does demand for microwave steamer peak?**
- Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the microwave steamer niche?**
- Listings span £5.05–£23.51; the average listing price is £10.90 (sweet spot $15–$100). The average incumbent carries 3,019 reviews — the moat a new listing must climb.
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