---
title: "Products — microwave rice cooker - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/microwave-rice-cooker/products"
last_updated: "2026-08-01T04:12:17.976Z"
locale: en
meta:
  description: "Niche score 47/100 · £103K/yr market · 138K searches/yr · £12.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £103K/yr market · 138K searches/yr · £12.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — microwave rice cooker - Flapen"
---

# **microwave rice cooker**

**Skip it**

Soft demand (-32.1% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 9Conversion 67Competition 45Returns 78Price range 47Avg price 53Brand share 59Review moat 43Quality gap 75

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.41**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£6.59–£22.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,247.55**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£103K**

£103K/yr · 138K searches

**Growth**

**Bad****-32.1%**

90-day search growth — must beat 0% to launch