---
title: "Microwave Rice Cooker — £103K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/microwave-rice-cooker"
last_updated: "2026-08-01T03:11:36.341Z"
locale: en
meta:
description: "Niche score 47/100 · £103K/yr market · 138K searches/yr · £12.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £103K/yr market · 138K searches/yr · £12.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microwave Rice Cooker — £103K/yr Amazon UK Niche (2026) - Flapen"
---
# **microwave rice cooker**
**Skip it**
Soft demand (-32.1% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 9Conversion 67Competition 45Returns 78Price range 47Avg price 53Brand share 59Review moat 43Quality gap 75
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.41**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£6.59–£22.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,247.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£103K**
£103K/yr · 138K searches
**Growth**
**Bad****-32.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, microwave rice cooker is a £103K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microwave rice cooker market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£74K–£99K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#358**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**26%**
- Décor24% - Sistema20% - Joseph Joseph12% - Zwippy7% - KitchenCraft6% - Molucki5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/microwave-rice-cooker/trend)
## **Top microwave rice cooker search terms**
- **microwave rice cooker**78K/yr-36.6%4.9% conv. - **microwave rice steamer**25K/yr-10.3%3.8% conv. - **rice cooker microwave**27K/yr-34.6%6.1% conv. - **microwave rice cooker small**5K/yr-50.9%2.1% conv. - **rice steamer microwave**3K/yr-12.4%5.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/microwave-rice-cooker/search-terms)
## **Top microwave rice cooker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sistema Microwave Rice Cooker | 2.6 L | Dishwasher Safe Small Rice Cooker | BPA-Free | Red**Sistema**£6.78**4.5★19,551 rev](https://www.amazon.co.uk/dp/B00BTIVNT4) [2**Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Red**Décor**£7.52**4.4★1,326 rev](https://www.amazon.co.uk/dp/B00636PNRK) [3**Joseph Joseph M-Cuisine Microwave Rice and Grain Cooker Steamer Dishwasher Safe - Stone/Orange 2 Litre**Joseph Joseph**£18.49**4.6★7,356 rev](https://www.amazon.co.uk/dp/B012W9BI2K) [4**Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Teal**Décor**£6.97**4.4★1,326 rev](https://www.amazon.co.uk/dp/B09JKV2ZWD) [5**Zwippy Microwave Rice Cooker Steamer and Pasta Cooker with Strainer - Mess-Free Design Dishwasher Safe Cooks Up to 8 Cups**Zwippy**£22.56**4.5★1,291 rev](https://www.amazon.co.uk/dp/B0CBWJ2SQB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Microwave Rice Cooker Microwave Steamer for Rice and Pasta Efficient Microwave Rice Steamer and Vegetable Cooker 2 Litre Capacity in Vibrant**KFSCIP**£13.15**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H13RKNMG) [**Microwave Rice Cooker 2L Microwave Steamer Set Household Microwave Rice with Rice Scoop Steamer Non Stick Rice and Pasta Cooker High Temperature Resistant Steam Pot**Jnomove**£11.82**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTZM1579) [**Microwave Rice Cooker with Removable Steamer Basket 2L Microwave Steamer Set Non Stick Rice and Pasta Cooker for Pasta Potatoes Vegetables (Orange)**LCFVOFU**£11.84**6 rev5mo ago](https://www.amazon.co.uk/dp/B0GLHL8SBX) [**Microwave Rice Cooker 2L Plastic Food Grade Microwave Cookware Non Stick Rice and Pasta Cooker Includes Rice Scoop Lid Strainer and Steaming Pot for Vegetable Dishwasher (Orange) (Green)**SGerste**£6.59**22 rev11mo ago](https://www.amazon.co.uk/dp/B0FNKLMD6Y) [**Microwave Rice Cooker 2L Microwave Steamer Set Rice Steamer**AEVORA**£11.68**7 rev1y ago](https://www.amazon.co.uk/dp/B0FH4ZCC7J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Microwave Rice Cooker Microwave Steamer for Rice and Pasta Efficient Microwave Rice Steamer and Vegetable Cooker 2 Litre Capacity in Vibrant**KFSCIP**£13.15**0.0★**▲ 468%**](https://www.amazon.co.uk/dp/B0H13RKNMG) [**Microwave Rice Cooker 2L Microwave Steamer Set Household Microwave Rice with Rice Scoop Steamer Non Stick Rice and Pasta Cooker High Temperature Resistant Steam Pot**Jnomove**£11.82**0.0★**▲ 456%**](https://www.amazon.co.uk/dp/B0GTZM1579) [**Microwave Rice Cooker with Removable Steamer Basket 2L Microwave Steamer Set Non Stick Rice and Pasta Cooker for Pasta Potatoes Vegetables (Orange)**LCFVOFU**£11.84**3.8★**▲ 283%**](https://www.amazon.co.uk/dp/B0GLHL8SBX) [**Microwave Rice Cooker 2L Microwave Steamer Set Rice Steamer**AEVORA**£11.68**4.2★**▲ 217%**](https://www.amazon.co.uk/dp/B0FH4ZCC7J) [**Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Red**Décor**£7.52**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B00636PNRK)
**~~View all trending →~~**
## **What buyers say about microwave rice cooker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Excellent product”*
**Ease Of Use**22%
*“Easy to use”*
**Value For Money**11%
*“Good value for money”*
**Ease Of Cleaning**7%
*“Cleans up well so far”*
**Cooking Experience**7%
*“It cooks well”*
**Size-Overall**5%
*“This one fits perfectly”*
**Instructions/User Manual/Troubleshooting**3%
*“Clear instructions and easy to measure”*
**Strength**3%
*“Sturdy and practical”*
**Compactness**2%
*“On top of that its small and compact and easy to store”*
**Advertised Vs Actual Product**2%
*“item as described”*
### **What buyers complain about **
**Quality-Overall**15%
*“Absolute rubbish”*
**Leak-Proof**11%
*“There was water left”*
**Size-Overall**11%
*“it does not fit in”*
**Ease Of Cleaning**9%
*“Don't buy unless you want to clean your microwave each time you use”*
**Strength**5%
*“The clips on the handles are flimsy”*
**Instructions/User Manual/Troubleshooting**5%
*“No instructions”*
**Scratch Resistance**5%
*“Arrived all scratched”*
**Value For Money**4%
*“This, although the most expensive, produces consistent results”*
**Measurement/Reading Accuracy**2%
*“Its ok. No measuring cup”*
**Ease Of Use**2%
*“This is quite annoying to use”*
### **Top return reasons **
**Size-Overall**47%
**Defective Material/Parts**12%
**Instructions/User Manual/Troubleshooting**8%
**Functionality-Overall**5%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Mechanism Issues**3%
**Quality-Overall**3%
**Leak-Proof**2%
**Locking Mechanism**2%
## **Common questions**
- **Is microwave rice cooker profitable to sell on Amazon United Kingdom?**
- The niche generates £103K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the microwave rice cooker niche?**
- 18 brands and 68 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in microwave rice cooker?**
- Top complaints mined from reviews: Quality-Overall, Leak-Proof, Size-Overall. The return rate is 1.9%.
- **When does demand for microwave rice cooker peak?**
- Demand peaks in Jan–Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the microwave rice cooker niche?**
- Listings span £6.59–£22.56; the average listing price is £12.41 (sweet spot $15–$100). The average incumbent carries 2,248 reviews — the moat a new listing must climb.
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