---
title: "Microwave Plate — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/microwave-plate"
last_updated: "2026-08-01T02:45:35.298Z"
locale: en
meta:
description: "Niche score 26/100 · £77K/yr market · 103K searches/yr · £8.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · £77K/yr market · 103K searches/yr · £8.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microwave Plate — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **microwave plate**
**Skip it**
Prices mostly outside the sweet spot ($6.01–$12.65) — this niche doesn't clear our bar today.
Market size 19Growth 11Conversion 84Competition 10Returns 49Price range 0Avg price 22Brand share 5Review moat 56Quality gap 27
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,253.25**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.03**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£77K**
£77K/yr · 103K searches
**Growth**
**Bad****-29.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£6.01–£12.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, microwave plate is a £77K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 26/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microwave plate market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£80K–£100K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Paxanpax59% - Gemroom15% - Quailitas11% - FWEEK9% - KitchenCraft5% - Reliapart2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/microwave-plate/trend)
## **Top microwave plate search terms**
- **microwave plate**50K/yr-35.4%10.1% conv. - **microwave plate replacement**16K/yr-25.1%12.6% conv. - **microwave glass plate**9K/yr+10.7%11.1% conv. - **microwave plates**7K/yr-27.8%2.8% conv. - **microwave glass plate replacement**9K/yr-56.7%12.6% conv. - **replacement microwave glass plate**4K/yr-9.3%8.8% conv. - **microwave turntable glass plate**4K/yr+5.5%9.5% conv. - **glass microwave plate**2K/yr-4.3%8.7% conv. - **microwave turntable**3K/yr-42.0%6.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/microwave-plate/search-terms)
## **Top microwave plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paxanpax PSA003 Microwave Turntable Glass Plate with 3 Fixers (255mm)**Paxanpax**£6.80**4.6★4,581 rev](https://www.amazon.co.uk/dp/B0056S7OXM) [2**Universal 245mm/9.64 Microwave Glass Turntable Plate Universal with 3 Fixers Clear Replacement | Paxanpax PSA001**Paxanpax**£6.81**4.6★963 rev](https://www.amazon.co.uk/dp/B07S4N6W2S) [3**Smallest 245 mm Microwave Plate Replacement Compatible with Panasonic Microwave Glass Plate F06016D00XN 245mm Microwave Plate Replacement for Nostalgia 19-20L 700W Small Retro microwaves**Gemroom**£7.42**4.6★1,353 rev](https://www.amazon.co.uk/dp/B08V4LDPSL) [4**Microwave Turntable Glass Plate 245mm Microwave Plate Replacement with Fixers Durable Microwave Glass Plate Turntable Ring and Support Included**FWEEK**£12.65**4.5★113 rev](https://www.amazon.co.uk/dp/B0BXW8HBMB) [5**quailitas Microwave Plate - 255 mm Microwave Turntable Glass Tray w/ 3 Fixtures Scratch-Resistant Plate**Quailitas**£6.48**4.7★621 rev](https://www.amazon.co.uk/dp/B09JZVMF6Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reliapart Universal 318mm/12.5 Microwave Glass Turntable Plate Universal Y Type with 6 Fixings DE74-20015G including for Samsung Microwave Oven**Reliapart**£11.50**29 rev8mo ago](https://www.amazon.co.uk/dp/B0G42LTS5B) [**Microwave Turntable Glass Plate 245mm Microwave Plate Replacement with Fixers Durable Microwave Glass Plate Turntable Ring and Support Included**FWEEK**£12.65**113 rev3y ago](https://www.amazon.co.uk/dp/B0BXW8HBMB) [**quailitas Microwave Plate - 255 mm Microwave Turntable Glass Tray w/ 3 Fixtures Scratch-Resistant Plate**Quailitas**£6.48**621 rev4y ago](https://www.amazon.co.uk/dp/B09JZVMF6Q) [**Quailitas Microwave Plate - 245 mm Universal Fit Microwave Turntable Glass Tray w/ 3 Fixers Scratch-Resistant Plate**Quailitas**£6.58**942 rev5y ago](https://www.amazon.co.uk/dp/B097TTS7SB) [**Smallest 245 mm Microwave Plate Replacement Compatible with Panasonic Microwave Glass Plate F06016D00XN 245mm Microwave Plate Replacement for Nostalgia 19-20L 700W Small Retro microwaves**Gemroom**£7.42**1,353 rev5y ago](https://www.amazon.co.uk/dp/B08V4LDPSL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smallest 245 mm Microwave Plate Replacement Compatible with Panasonic Microwave Glass Plate F06016D00XN 245mm Microwave Plate Replacement for Nostalgia 19-20L 700W Small Retro microwaves**Gemroom**£7.42**4.6★**▲ 110%**](https://www.amazon.co.uk/dp/B08V4LDPSL) [**Paxanpax PSA003 Microwave Turntable Glass Plate with 3 Fixers (255mm)**Paxanpax**£6.80**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B0056S7OXM) [**Microwave Turntable Glass Plate 245mm Microwave Plate Replacement with Fixers Durable Microwave Glass Plate Turntable Ring and Support Included**FWEEK**£12.65**4.5★**— 1%**](https://www.amazon.co.uk/dp/B0BXW8HBMB) [**Reliapart Universal 318mm/12.5 Microwave Glass Turntable Plate Universal Y Type with 6 Fixings DE74-20015G including for Samsung Microwave Oven**Reliapart**£11.50**4.7★**— 8%**](https://www.amazon.co.uk/dp/B0G42LTS5B) [**Universal 245mm/9.64 Microwave Glass Turntable Plate Universal with 3 Fixers Clear Replacement | Paxanpax PSA001**Paxanpax**£6.81**4.6★**▼ 13%**](https://www.amazon.co.uk/dp/B07S4N6W2S)
**~~View all trending →~~**
## **What buyers say about microwave plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**44%
*“Fits perfectly”*
**Advertised Vs Actual Product**14%
*“Does the job”*
**Value For Money**11%
*“value for money”*
**Quality-Overall**10%
*“High quality glass”*
**Heating**4%
*“Great for not getting your hands burnt or too hot”*
**Efficiency**3%
*“Does the job”*
**Recycle/Reuse**2%
*“excellent universal replacement”*
**Strength**2%
*“It stays completely solid”*
**Ease Of Use**2%
*“Really handy”*
**Safety Standards**1%
*“that makes it safe”*
### **What buyers complain about **
**Quality-Overall**24%
*“Not as good as they could be”*
**Size-Overall**19%
*“Very small”*
**Thickness**13%
*“it was a Biot thin”*
**Microwave Safe**13%
*“does not fit whirlpool microwave”*
**Value For Money**4%
*“slightly expensive”*
**Color Fading/Discoloration**3%
*“Our old was was VERY old, had become brittle and discoloured”*
**Durability**3%
*“it smashed into pieces”*
**Heating**2%
*“with the bubbling hot 'cargo' suddenly shifting”*
**Mechanism Issues**2%
*“with the bubbling hot 'cargo' suddenly shifting”*
### **Top return reasons **
**Size-Overall**83%
**Compatibility-Overall**9%
**Microwave Safe**5%
**Mechanism Issues**1%
**Quality-Overall**1%
**Functionality-Overall**0%
**Advertised Vs Actual Product**0%
**Value For Money**0%
**Defective Material/Parts**0%
**Mounting**0%
## **Common questions**
- **Is microwave plate profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (26/100).
- **How competitive is the microwave plate niche?**
- 6 brands and 22 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in microwave plate?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 3.1%.
- **When does demand for microwave plate peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the microwave plate niche?**
- Listings span £6.01–£12.65; the average listing price is £8.03 (sweet spot $15–$100). The average incumbent carries 1,253 reviews — the moat a new listing must climb.
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