---
title: "Products — microwave egg poacher - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/microwave-egg-poacher/products"
last_updated: "2026-08-01T04:17:03.077Z"
locale: en
meta:
  description: "Niche score 42/100 · £99K/yr market · 210K searches/yr · £7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £99K/yr market · 210K searches/yr · £7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — microwave egg poacher - Flapen"
---

# **microwave egg poacher**

**Skip it**

Prices mostly outside the sweet spot ($4.58–$11.45) — this niche doesn't clear our bar today.

Market size 25Growth 11Conversion 70Competition 23Returns 97Price range 0Avg price 21Brand share 41Review moat 40Quality gap 98

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,457.21**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£99K**

£99K/yr · 210K searches

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£7.38**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-28.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£4.58–£11.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")