---
title: "Microwave Egg Poacher — £99K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/microwave-egg-poacher"
last_updated: "2026-08-01T03:11:39.585Z"
locale: en
meta:
description: "Niche score 42/100 · £99K/yr market · 210K searches/yr · £7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £99K/yr market · 210K searches/yr · £7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microwave Egg Poacher — £99K/yr Amazon UK Niche (2026) - Flapen"
---
# **microwave egg poacher**
**Skip it**
Prices mostly outside the sweet spot ($4.58–$11.45) — this niche doesn't clear our bar today.
Market size 25Growth 11Conversion 70Competition 23Returns 97Price range 0Avg price 21Brand share 41Review moat 40Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,457.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£99K**
£99K/yr · 210K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.38**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.58–£11.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, microwave egg poacher is a £99K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microwave egg poacher market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£111K–£148K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#3,533**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**14%**
- Sistema35% - Décor27% - Easycook7% - Maven Gifts6% - Snips6% - XTAIQD6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/microwave-egg-poacher/trend)
## **Top microwave egg poacher search terms**
- **microwave egg poacher**85K/yr-32.7%5.2% conv. - **egg poacher microwave**43K/yr-25.7%5.5% conv. - **microwave egg poacher 2**23K/yr-32.8%5.6% conv. - **microwave egg cooker**18K/yr-5.1%2.6% conv. - **poached egg maker microwave**14K/yr-22.9%5.8% conv. - **microwave poached egg maker**9K/yr-36.1%6.3% conv. - **microwave egg**6K/yr-3.4%3.0% conv. - **egg microwave poachers**4K/yr-36.1%7.4% conv. - **microwave egg poachers 4**6K/yr-42.9%5.9% conv. - **microwave egg steamer**3K/yr-41.3%5.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/microwave-egg-poacher/search-terms)
## **Top microwave egg poacher products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sistema Easy Eggs Microwave Egg Cooker | 270 ml | Egg Poacher with Steam Release Vent | BPA-Free | Red | 1 Count**Sistema**£4.58**4.3★20,477 rev](https://www.amazon.co.uk/dp/B013KOPSRM) [2**Décor Microsafe Microwave Steam Egg Poacher. Cooks 1-4 Eggs at Once in Under 3 Minutes. BPA Free and Fully Dishwasher and Freezer Safe. with Safety Hold Handles and steam Release Vents. Teal.**Décor**£7.75**4.0★2,397 rev](https://www.amazon.co.uk/dp/B09JKXD6SB) [3**Décor Microsafe Microwave 3 in 1 Microwave Egg Cooker. Omelettes Sunny Side up or Poached Eggs in Minutes. Microwave Dishwasher Safe and BPA Free with Safety Hold Handles. Teal.**Décor**£7.02**4.2★337 rev](https://www.amazon.co.uk/dp/B0D78Z36WG) [4**Easy Cook NS606R Microwave Egg Poacher red 2 cup**Easycook**£7.64**4.0★1,162 rev](https://www.amazon.co.uk/dp/B016Y8SWZQ) [5**Egg Poacher Microwave Egg Cooker 2 Cavity Edible Silicone Double Drain Poached Egg Cups Microwave Egg Poacher Kitchen Cooking Gadgets(Light Blue) (Blue)**Maven Gifts**£7.97**3.9★101 rev](https://www.amazon.co.uk/dp/B0FHK1B1NQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BAISEBAOFU 2 Sets Microwave Egg Poacher Egg Poacher Microwave Easy Clean Kitchen Tool for Quick Breakfast Cooking (Red)**BAISEBAOFU**£5.20**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GRTCS2WR) [**Microwave Egg Poacher 2 Silicone Egg Poacher for Quick Breakfast Preparation Multifunctional Kitchen Tool for Poached Eggs and Desserts Compact Design with Grey-Blue Finish**YcsRnn**£9.51**7 rev5mo ago](https://www.amazon.co.uk/dp/B0GL1T3D6Q) [**BAISEBAOFU Microwave Egg Poacher Egg Poacher Microwave Egg Poachers Double Cup Egg Cooker BPA-Free Egg Steamer Quick Egg Cooking Mold**BAISEBAOFU**£4.66**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GFKC23WR) [**OAKKMEL Egg Poacher Microwave Egg Cooker Poached Egg Maker Microwave Dishwasher Safe Microwave Egg Poacher Cups 2 Eggs Designed for Quick Poached Egg Preparation**OAKKMEL**£9.63**31 rev8mo ago](https://www.amazon.co.uk/dp/B0FZVQNFZQ) [**Egg Poacher Microwave Egg Cooker 2 Cavity Edible Silicone Double Drain Poached Egg Cups Microwave Egg Poacher Kitchen Cooking Gadgets(Light Blue) (Blue)**Maven Gifts**£7.97**101 rev1y ago](https://www.amazon.co.uk/dp/B0FHK1B1NQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BAISEBAOFU 2 Sets Microwave Egg Poacher Egg Poacher Microwave Easy Clean Kitchen Tool for Quick Breakfast Cooking (Red)**BAISEBAOFU**£5.20**3.0★**▲ 194%**](https://www.amazon.co.uk/dp/B0GRTCS2WR) [**BAISEBAOFU Microwave Egg Poacher Egg Poacher Microwave Egg Poachers Double Cup Egg Cooker BPA-Free Egg Steamer Quick Egg Cooking Mold**BAISEBAOFU**£4.66**2.8★**▲ 181%**](https://www.amazon.co.uk/dp/B0GFKC23WR) [**Microwave Egg Poacher 2 Silicone Egg Poacher for Quick Breakfast Preparation Multifunctional Kitchen Tool for Poached Eggs and Desserts Compact Design with Grey-Blue Finish**YcsRnn**£9.51**4.0★**▲ 151%**](https://www.amazon.co.uk/dp/B0GL1T3D6Q) [**OAKKMEL Egg Poacher Microwave Egg Cooker Poached Egg Maker Microwave Dishwasher Safe Microwave Egg Poacher Cups 2 Eggs Designed for Quick Poached Egg Preparation**OAKKMEL**£9.63**3.5★**▲ 39%**](https://www.amazon.co.uk/dp/B0FZVQNFZQ) [**Sistema Easy Eggs Microwave Egg Cooker | 270 ml | Egg Poacher with Steam Release Vent | BPA-Free | Red | 1 Count**Sistema**£4.58**4.3★**▲ 38%**](https://www.amazon.co.uk/dp/B013KOPSRM)
**~~View all trending →~~**
## **What buyers say about microwave egg poacher**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**30%
*“Easy to use”*
**Quality-Overall**18%
*“Excellent Product”*
**Value For Money**13%
*“Great Value”*
**Ease Of Cleaning**11%
*“Easy clean”*
**Cooking Experience**5%
*“Easy poacher”*
**Advertised Vs Actual Product**4%
*“Does the Job”*
**Efficiency**3%
*“Works well”*
**Size-Overall**3%
*“good size”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions are clear”*
**Leak-Proof**3%
*“omelette no leakage keeps microwave clean love it”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**22%
*“no English instructions”*
**Quality-Overall**16%
*“Absolute rubbish”*
**Functionality-Overall**14%
*“Doesn't work”*
**Ease Of Cleaning**7%
*“A pain to clean”*
**Value For Money**6%
*“A waste of money”*
**Ease Of Use**4%
*“its not that easy to get them right”*
**Size-Overall**3%
*“Not fit for purpose”*
**Leak-Proof**3%
*“Egg leaked through the slots”*
**Microwave Safe**3%
*“the eggs exploded all over the microwave”*
**Cooking Experience**2%
*“Yolks overcook, whites don't cooked enough”*
### **Top return reasons **
**Functionality-Overall**31%
**Size-Overall**13%
**Instructions/User Manual/Troubleshooting**11%
**Defective Material/Parts**6%
**Microwave Safe**4%
**Leak-Proof**4%
**Color**4%
**Advertised Vs Actual Product**4%
**Ease Of Use**3%
**Material Quality**3%
## **Common questions**
- **Is microwave egg poacher profitable to sell on Amazon United Kingdom?**
- The niche generates £99K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the microwave egg poacher niche?**
- 11 brands and 55 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in microwave egg poacher?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Functionality-Overall. The return rate is 0.6%.
- **When does demand for microwave egg poacher peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the microwave egg poacher niche?**
- Listings span £4.58–£11.45; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 2,457 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)