---
title: "Microwave Bowls — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/microwave-bowls"
last_updated: "2026-08-01T02:17:31.806Z"
locale: en
meta:
description: "Niche score 43/100 · £71K/yr market · 103K searches/yr · £8.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £71K/yr market · 103K searches/yr · £8.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microwave Bowls — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **microwave bowls**
**Skip it**
Soft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 10Conversion 81Competition 38Returns 96Price range 12Avg price 22Brand share 55Review moat 54Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,348.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.08**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£71K**
£71K/yr · 103K searches
**Price range**
**Bad****£2.79–£16.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, microwave bowls is a £71K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microwave bowls market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£81K–£101K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#7,952**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **64%**
- **Out of stock**
- **18.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 92%
**Open market**
**20%**
- Pendeford21% - Chef Aid18% - Coopers of Stortford13% - KitchenCraft10% - Home Fittings9% - Easy Cook8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
3K2KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/microwave-bowls/trend)
## **Top microwave bowls search terms**
- **microwave saucepan and lid**23K/yr-20.7%9.2% conv. - **microwave saucepan**20K/yr-36.4%7.7% conv. - **microwave pan**17K/yr-32.8%7.6% conv. - **microwave pots with lids**15K/yr-40.1%7.1% conv. - **microwave pots**10K/yr-22.5%4.1% conv. - **microwave pans with lids**8K/yr-12.3%11.0% conv. - **microwave pot**7K/yr-45.4%7.5% conv. - **microwave pans**4K/yr-29.3%5.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/microwave-bowls/search-terms)
## **Top microwave bowls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chef Aid Microwave Saucepan with Lid Measures 21.5 x 15.3 x 10.8 cm White**Chef Aid**£4.06**4.4★1,221 rev](https://www.amazon.co.uk/dp/B01IW2OJOA) [2**Easycook NS613R Easy Cook Polly Carbonate Non-Staining Microwave Sauce Pan and Lid Red**Pendeford**£6.78**4.3★1,344 rev](https://www.amazon.co.uk/dp/B00ANP09LM) [3**Coopers Of Stortford Pack of 2 Microwave Saucepans Dishwasher Safe 700ml**Coopers of Stortford**£9.29**4.6★51 rev](https://www.amazon.co.uk/dp/B0DJ1GYGWR) [4**KitchenCraft Microwave Saucepan and Lid BPA-Free Plastic Microwave Saucepan 9 ml Transparent**KitchenCraft**£9.70**4.5★3,062 rev](https://www.amazon.co.uk/dp/B00144N99A) [5**Easycook Microwave Sauce Pan Clear 500ml Poly-carbonate Finish Microwave Safe Durable Stylish Includes Sauce Pan and Lid**Easy Cook**£6.45**4.2★961 rev](https://www.amazon.co.uk/dp/B00EPDLLEW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coopers of Stortford - Five Piece Microwave Saucepan Set with Vented Lids - Cool Touch Handles for Easy Lifting - Dishwasher Freezer Safe Design**Coopers of Stortford**£16.59**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G6LHR861) [**Home Fittings Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Clear 850ML BPA Safe Sauce Pan**Home Fittings**£11.45**17 rev1y ago](https://www.amazon.co.uk/dp/B0FJ6QN51R) [**Home Fittings Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Red 850ML BPA Safe Sauce Pan**Home Fittings**£11.85**21 rev1y ago](https://www.amazon.co.uk/dp/B0FCG6XSGX) [**Home Fittings Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Red 600ML BPA Safe 0.5L Sauce Pan**Home Fittings**£8.92**10 rev1y ago](https://www.amazon.co.uk/dp/B0FFPNZYH9) [**Home Fittings 2X Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Red 850ML BPA Safe (Pack of 2) RED Sauce Pan**Home Fittings**£15.86**5 rev1y ago](https://www.amazon.co.uk/dp/B0GDR181KY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Home Fittings Set Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Clear Transparent 850ML & 550ML BPA Safe (Pack of 2) Sauce Pan**Home Fittings**£11.89**4.3★**▲ 453%**](https://www.amazon.co.uk/dp/B0GXGX5J2Z) [**Home Fittings Set Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Red 850ML & 550ML BPA Safe (Pack of 2) RED Sauce Pan**Home Fittings**£11.96**4.7★**▲ 436%**](https://www.amazon.co.uk/dp/B0GXCLBP4P) [**Home Fittings 2X Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Red 850ML BPA Safe (Pack of 2) RED Sauce Pan**Home Fittings**£15.86**5.0★**▲ 184%**](https://www.amazon.co.uk/dp/B0GDR181KY) [**Coopers Of Stortford Pack of 2 Microwave Saucepans Dishwasher Safe 700ml**Coopers of Stortford**£9.29**4.6★**▲ 182%**](https://www.amazon.co.uk/dp/B0DJ1GYGWR) [**Coopers of Stortford - Five Piece Microwave Saucepan Set with Vented Lids - Cool Touch Handles for Easy Lifting - Dishwasher Freezer Safe Design**Coopers of Stortford**£16.59**4.9★**▲ 138%**](https://www.amazon.co.uk/dp/B0G6LHR861)
**~~View all trending →~~**
## **What buyers say about microwave bowls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Brilliant quality”*
**Size-Overall**11%
*“good size”*
**Value For Money**11%
*“Worth the price”*
**Ease Of Use**10%
*“Easy to use”*
**Ease Of Cleaning**7%
*“Easy to clean”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Strength**6%
*“Sturdy”*
**Microwave Safe**2%
*“Great little microwave pan”*
**Durability**2%
*“Durable”*
**Stain Resistance**2%
*“Resists stains”*
### **What buyers complain about **
**Size-Overall**21%
*“Small microwave saucepans”*
**Quality-Overall**12%
*“Poor Quality, Made from Cheap Brittle Plastic”*
**Durability**8%
*“The clips also break off easily”*
**Advertised Vs Actual Product**7%
*“Not as expected”*
**Leak-Proof**6%
*“definitely not leak proof”*
**Stain Resistance**4%
*“Stains badly”*
**Strength**4%
*“Felt a bit flimsy”*
**Value For Money**4%
*“the price hike to nearly double is rather greedy of the seller”*
**Heating**4%
*“I did not realise you can't heat food containing sugar”*
**Material Quality**3%
*“.less material should be cheaper”*
### **Top return reasons **
**Size-Overall**80%
**Leak-Proof**3%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Ease Of Use**1%
**Functionality-Overall**1%
**Material Quality**1%
**Scratch Resistance**1%
**Smell**1%
## **Common questions**
- **Is microwave bowls profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the microwave bowls niche?**
- 12 brands and 61 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in microwave bowls?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
- **When does demand for microwave bowls peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the microwave bowls niche?**
- Listings span £2.79–£16.59; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 1,349 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)