---
title: "Microwave Bowl — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/microwave-bowl"
last_updated: "2026-08-01T02:16:24.386Z"
locale: en
meta:
description: "Niche score 48/100 · £109K/yr market · 233K searches/yr · £7.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £109K/yr market · 233K searches/yr · £7.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microwave Bowl — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **microwave bowl**
**Skip it**
Soft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 8Conversion 67Competition 78Returns 97Price range 34Avg price 21Brand share 41Review moat 41Quality gap 62
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,396.62**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.33–£20.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£109K**
£109K/yr · 233K searches
**Avg price**
**Bad****£7.73**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-33.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, microwave bowl is a £109K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microwave bowl market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£97K–£116K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#229**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **71%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**127**
**Top-5 brand share**
**80%**
Top 20: 98%
**Top-5 click share**
**37%**
Top 20: 81%
**Open market**
**17%**
- Sistema40% - Décor25% - SOL8% - GEEZY4% - Chef Aid3% - homeshopa.com3% - Open — no brand owns it (17 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.
8K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/microwave-bowl/trend)
## **Top microwave bowl search terms**
- **microwave bowl**33K/yr-18.7%4.8% conv. - **microwave bowl with lid**29K/yr-38.8%5.5% conv. - **microwave bowls**22K/yr-27.3%3.3% conv. - **microwave dishes with lids**23K/yr-39.0%4.1% conv. - **microwave dishes**21K/yr-38.5%4.0% conv. - **microwave cookware**17K/yr-52.7%2.1% conv. - **microwavable bowl with lid**8K/yr-33.1%5.8% conv. - **microwavable bowl**13K/yr-16.2%3.4% conv. - **microwave bowls with vented lids**14K/yr-53.6%5.8% conv. - **microwave dish**9K/yr-14.5%5.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/microwave-bowl/search-terms)
## **Top microwave bowl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£7K9%£10K12%£13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sistema Microwave Round Bowl | 915 ml Food Container with Steam Release Vent | BPA-Free | Red/Clear**Sistema**£3.42**4.6★6,340 rev](https://www.amazon.co.uk/dp/B00HHVN4DU) [2**Sistema Microwave Breakfast Bowl | Round Microwave Container with Lid | 850 ml | BPA-Free | Assorted Colours (Varies by Pack)**Sistema**£4.74**4.5★5,473 rev](https://www.amazon.co.uk/dp/B00GSUQURS) [3**Décor Microsafe EasyHeat Bowl | Microwave Bowl Perfect for Soup Noodles & Porridge | 1.15L Capacity - Red**Décor**£5.51**4.5★1,321 rev](https://www.amazon.co.uk/dp/B07HHTPHYB) [4**Sistema Microwave Breakfast Bowl | 850 ml | Round Microwave Container with Steam Release Vent | BPA-Free | Red | 1 Count**Sistema**£4.07**4.6★12,269 rev](https://www.amazon.co.uk/dp/B00DP30SWE) [5**Décor Microsafe 800ml Round food container. Microwave freezer dishwasher safe and BPA Free with air release vent and handles. Master microwave cooking and reheating with Microsafe. Red.**Décor**£3.33**4.5★902 rev](https://www.amazon.co.uk/dp/B07P7M12K9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**nestive home Plastic Bowl Set with Lids 4 Piece Food Storage Containers BPA Free Microwave Freezer & Dishwasher Safe Reusable Kitchen & Fridge Storage (220ml 428ml 687ml & 1100ml)**nestive home**£9.86**28 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWKKGDZ) [**Ghshanog Set of 3 Microwave Food Containers Microwave Bowls with Vented Lids Plastic Soup Bowls with Steam Rack 3 Sizes Deep Bowl Set for Serving Oatmeal Cereal Salad Soup Noodle**Ghshanog**£8.39**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G6JY54LN) [**YYTECH 3 Pack Microwavable Food Containers with Steam Vent Lids Microwave Containers 300/500/900 Ml Microwave Bowl With Lid Microwave Cookware for Warming Dishwasher Microwave(Green)**YYTECH**£8.33**28 rev8mo ago](https://www.amazon.co.uk/dp/B0FV366JN6) [**Pluto Packaging Pack Of 4 Clear Plastic Microwave Food Storage Containers With Steam Control Valves & Lids**Pluto Packaging**£9.80**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FTG7QVSR) [**GEEZY Microwave Bowls with Vented Lids Set of 3 (0.5 1 2L) - Nesting Round BPA Free Dishwasher & Freezer Safe - Microwave Cookware for Meal Prep Food Storage Leftovers or Daily Use**GEEZY**£8.70**34 rev11mo ago](https://www.amazon.co.uk/dp/B0FLF6XQBQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YYTECH 3 Pack Microwavable Food Containers with Steam Vent Lids Microwave Containers 300/500/900 Ml Microwave Bowl With Lid Microwave Cookware for Warming Dishwasher Microwave(Green)**YYTECH**£8.33**3.7★**▲ 272%**](https://www.amazon.co.uk/dp/B0FV366JN6) [**nestive home Plastic Bowl Set with Lids 4 Piece Food Storage Containers BPA Free Microwave Freezer & Dishwasher Safe Reusable Kitchen & Fridge Storage (220ml 428ml 687ml & 1100ml)**nestive home**£9.86**4.1★**▲ 223%**](https://www.amazon.co.uk/dp/B0GRWKKGDZ) [**Sistema Easy Eggs Microwave Egg Cooker | 270 ml | Egg Poacher with Steam Release Vent | BPA-Free | Red | 1 Count**Sistema**£4.58**4.3★**▲ 95%**](https://www.amazon.co.uk/dp/B013KOPSRM) [**Ghshanog Set of 3 Microwave Food Containers Microwave Bowls with Vented Lids Plastic Soup Bowls with Steam Rack 3 Sizes Deep Bowl Set for Serving Oatmeal Cereal Salad Soup Noodle**Ghshanog**£8.39**5.0★**▲ 88%**](https://www.amazon.co.uk/dp/B0G6JY54LN) [**Décor Microsafe 800ml Round food container. Microwave freezer dishwasher safe and BPA Free with air release vent and handles. Master microwave cooking and reheating with Microsafe. Red.**Décor**£3.33**4.5★**▲ 68%**](https://www.amazon.co.uk/dp/B07P7M12K9)
**~~View all trending →~~**
## **What buyers say about microwave bowl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality bowls”*
**Ease Of Use**11%
*“Ease of use”*
**Size-Overall**10%
*“The lid fits snuggly”*
**Value For Money**10%
*“Good for price”*
**Ease Of Cleaning**7%
*“Easy to use and wash”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Strength**4%
*“Very strong and sturdy pan”*
**Color**3%
*“Great colours”*
**Storage Capacity**3%
*“All fit together for storage very useful also very pretty”*
**Leak-Proof**2%
*“Mine doesn't leak at all”*
### **What buyers complain about **
**Size-Overall**16%
*“Container short”*
**Quality-Overall**13%
*“poor construction quality”*
**Leak-Proof**11%
*“NOT leakproof”*
**Durability**6%
*“it smashed into pieces”*
**Value For Money**5%
*“There are cheaper”*
**Stain Resistance**4%
*“Stained after first use”*
**Advertised Vs Actual Product**3%
*“NOT as described”*
**Heating**3%
*“Doesnt get hot enough for that grill”*
**Strength**3%
*“Little bit flimsy”*
**Ease Of Cleaning**2%
*“so no big kitchen clean”*
### **Top return reasons **
**Size-Overall**71%
**Leak-Proof**4%
**Defective Material/Parts**3%
**Compatibility-Overall**3%
**Functionality-Overall**2%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
**Color**2%
**Ease Of Use**1%
**Locking Mechanism**1%
## **Common questions**
- **Is microwave bowl profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the microwave bowl niche?**
- 23 brands and 127 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in microwave bowl?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.7%.
- **When does demand for microwave bowl peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the microwave bowl niche?**
- Listings span £3.33–£20.98; the average listing price is £7.73 (sweet spot $15–$100). The average incumbent carries 2,397 reviews — the moat a new listing must climb.
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