---
title: "Metallic Pens — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/metallic-pens"
last_updated: "2026-08-01T02:14:30.019Z"
locale: en
meta:
description: "Niche score 44/100 · £101K/yr market · 148K searches/yr · £6.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £101K/yr market · 148K searches/yr · £6.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Metallic Pens — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **metallic pens**
**Skip it**
Prices mostly outside the sweet spot ($3.07–$12.25) — this niche doesn't clear our bar today.
Market size 25Growth 13Conversion 88Competition 49Returns 98Price range 0Avg price 18Brand share 58Review moat 24Quality gap 43
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£101K**
£101K/yr · 148K searches
**Review moat**
**Bad****4,985.55**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.57**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.07–£12.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, metallic pens is a £101K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **metallic pens market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£82K–£99K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **17.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**23%**
- ANYUKE27% - ARTISTRO18% - Funnasting10% - Sharpie9% - YITHINC7% - APOGO7%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -24.2% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/metallic-pens/trend)
## **Top metallic pens search terms**
- **metallic pens**80K/yr-25.9%8.3% conv. - **metallic marker pens**37K/yr-21.6%8.6% conv. - **metallic markers**10K/yr-55.9%5.9% conv. - **metalic pens**7K/yr+1.6%11.2% conv. - **metallic pens for scrapbooking**5K/yr+40.3%14.4% conv. - **metallic pen**5K/yr-3.2%7.6% conv. - **metallic colouring pens**4K/yr-20.4%3.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/metallic-pens/search-terms)
## **Top metallic pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Metallic Marker Pens for Crafts for Kids Adults 10 Metallic Paint Pens for Black Paper Scrapbook Accessories Art Card Making Glass Craft Supplies Gifts for Teenage Girls Christmas Stocking Fillers**ANYUKE**£5.30**4.6★12,862 rev](https://www.amazon.co.uk/dp/B07LCFKCT3) [2**Sharpie Permanent Markers | Fine Point for Bold Details | Assorted Metallic Colours | 3 Marker Pens**Sharpie**£3.07**4.5★9,666 rev](https://www.amazon.co.uk/dp/B01NB167O2) [3**Funnasting Metallic marker Pens for Black Paper 12 Colours Metallic Pens for Colouring Books Scrapbook Accessories Gift Card Making Journaling Supplies Arts and Crafts Supplies**Funnasting**£5.50**4.4★122 rev](https://www.amazon.co.uk/dp/B0F1F9NR3L) [4**ARTISTRO 24 Metallic Acrylic Paint Pens Dual Tip (Brush & Fine) Markers for Fabric Canvas Rock Glass Wood Calligraphy Scrapbook Supplies DIY & Gift for Kids Teens - Art Set**ARTISTRO**£11.73**4.5★6,892 rev](https://www.amazon.co.uk/dp/B0CZ14KD68) [5**ARTISTRO 24 Metallic Acrylic Paint Pens for Rock Fabric Wood Glass Craft Decoration - Dual Tip (Dot & Fine) Paint Markers - Scrapbook & Art Supplies**ARTISTRO**£11.87**4.3★935 rev](https://www.amazon.co.uk/dp/B0CT8T8PP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARTISTRO 36 Metallic Dual-Tip Acrylic Paint Markers for Rock Canvas Glass Wood & More Fine + Brush Tips**ARTISTRO**£12.25**6,892 rev8mo ago](https://www.amazon.co.uk/dp/B0FPSZ6SB5) [**Hmeuest 24 Metallic Pens Dual Tip Metallic Paint Pens for Black Paper Scrapbook Accessories Metallic Marker Pens for Rock Ceramic Glass Art Supplies**Hmeuest**£8.05**333 rev1y ago](https://www.amazon.co.uk/dp/B0FDGPNFT5) [**SKYGLORY 24 Colours Dual Tip Metallic Acrylic Paint Pens Set Fine & Brush Nib Metallic Paint Markers Multi-Surface Acrylic Marker Pens for Crafts Rocks Canvas Glass Wood Ceramics & Clothes**SKYGLORY**£9.36**178 rev1y ago](https://www.amazon.co.uk/dp/B0F2T1DD7M) [**Funnasting Metallic marker Pens for Black Paper 12 Colours Metallic Pens for Colouring Books Scrapbook Accessories Gift Card Making Journaling Supplies Arts and Crafts Supplies**Funnasting**£5.50**122 rev1y ago](https://www.amazon.co.uk/dp/B0F1F9NR3L) [**STATIONERY ISLAND Acrylic Paint Pens 12 PCS Metallic Gold Silver White Black Dual Tip Fine & Brush Markers Water Based for Rock Glass Ceramic Wood Metal DIY & Halloween Crafts**STATIONERY ISLAND**£4.86**2,878 rev1y ago](https://www.amazon.co.uk/dp/B0DP4HQP4K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARTISTRO 36 Metallic Dual-Tip Acrylic Paint Markers for Rock Canvas Glass Wood & More Fine + Brush Tips**ARTISTRO**£12.25**4.5★**▲ 404%**](https://www.amazon.co.uk/dp/B0FPSZ6SB5) [**ARTISTRO 2 Gold & Silver Metallic Acrylic Paint Pens for Rock Ceramic Wood Glass Metal Fabric Plastic - 0.7mm Extra-Fine Tip Paint Markers - Ideal for Scrapbooking DIY Crafts & Art Projects**ARTISTRO**£5.43**4.2★**▲ 133%**](https://www.amazon.co.uk/dp/B0CTKM7WFX) [**STAEDTLER 8323-S BK2 Metallic Marker Pens - Gold/Silver (Pack of 2)**STAEDTLER**£3.39**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B00ABG5MFG) [**Metallic Marker Pens for Crafts for Kids Adults 10 Metallic Paint Pens for Black Paper Scrapbook Accessories Art Card Making Glass Craft Supplies Gifts for Teenage Girls Christmas Stocking Fillers**ANYUKE**£5.30**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B07LCFKCT3) [**Hmeuest 24 Metallic Pens Dual Tip Metallic Paint Pens for Black Paper Scrapbook Accessories Metallic Marker Pens for Rock Ceramic Glass Art Supplies**Hmeuest**£8.05**4.6★**▲ 80%**](https://www.amazon.co.uk/dp/B0FDGPNFT5)
**~~View all trending →~~**
## **What buyers say about metallic pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Gorgeous colours”*
**Value For Money**16%
*“Decent Price”*
**Quality-Overall**16%
*“Decent enough”*
**Pen/Pencil Quality**7%
*“Good pens”*
**Ease Of Use**6%
*“Ease of use”*
**Drawing Experience**4%
*“Good paint pens”*
**Durability**3%
*“still hasnt run out”*
**Paper Compatibility**2%
*“Work really well on black paper”*
**Writing Experience**2%
*“They give a clean, solid finish and write smoothly”*
**Smudge Resistance**2%
*“Don't smudge very colourful”*
### **What buyers complain about **
**Color**23%
*“Colours are too similar to each other”*
**Dry/Empty Ink**11%
*“Dried out white”*
**Functionality-Overall**8%
*“Do not work”*
**Advertised Vs Actual Product**7%
*“Don't look anything like the photos”*
**Durability**7%
*“Dead on first day”*
**Nib/Tip Quality**7%
*“Beutlful pens only down fall is the thin tip could be a bit thinner”*
**Moist/Dry**4%
*“Dried out”*
**Quality-Overall**4%
*“Not as good quality as I thought the would be the gold is not as shiny”*
**Brightness/Shine/Glow**3%
*“the shine isnt shiny at all”*
**Display Colors**2%
*“Colours not vibrant as advertised”*
### **Top return reasons **
**Color**16%
**Functionality-Overall**15%
**Advertised Vs Actual Product**12%
**Dry/Empty Ink**7%
**Display Colors**6%
**Quality-Overall**5%
**Compatibility-Overall**4%
**Ink Refill**4%
**Gifting Purpose**4%
**Nib/Tip Quality**4%
## **Common questions**
- **Is metallic pens profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the metallic pens niche?**
- 13 brands and 53 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in metallic pens?**
- Top complaints mined from reviews: Color, Dry/Empty Ink, Functionality-Overall. The return rate is 0.5%.
- **When does demand for metallic pens peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the metallic pens niche?**
- Listings span £3.07–£12.25; the average listing price is £6.57 (sweet spot $15–$100). The average incumbent carries 4,986 reviews — the moat a new listing must climb.
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