---
title: "Memorial Candles — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/memorial-candles"
last_updated: "2026-08-01T02:10:52.722Z"
locale: en
meta:
description: "Niche score 50/100 · £31K/yr market · 113K searches/yr · £9.99 avg price. A small market ($31K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £31K/yr market · 113K searches/yr · £9.99 avg price. A small market ($31K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Memorial Candles — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **memorial candles**
**Worth a look**
Shows low returns (0.8%), but a small market ($31K/yr) keeps it on the watch list.
Market size 8Growth 9Conversion 34Competition 79Returns 96Price range 38Avg price 33Brand share 81Review moat 91Quality gap 60
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****184.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£5.08–£21.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.99**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-31.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£31K**
£31K/yr · 113K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, memorial candles is a £31K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **memorial candles market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£30K–£40K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#294**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **81%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**54%**
Top 20: 91%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**42%**
- Angels Wings and Feathers Thoughtful Memorial Gifts16% - Widdop and Co14% - Pomchick9% - Old times8% - Cumnvulnt6% - HELQIBR4%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -31.9% search growth over the last 90 days.
5K3KSpike '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/memorial-candles/trend)
## **Top memorial candles search terms**
- **memorial candle**47K/yr-35.4%1.8% conv. - **remembrance candle**16K/yr-25.0%2.5% conv. - **sympathy candle**9K/yr-29.4%3.3% conv. - **memory candle**11K/yr-33.8%1.7% conv. - **in loving memory candle**10K/yr-28.7%2.5% conv. - **memory candle for lost ones**8K/yr-27.3%2.0% conv. - **bereavement candle**6K/yr-34.8%2.9% conv. - **memorial candles**6K/yr-28.8%3.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/memorial-candles/search-terms)
## **Top memorial candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9206%£2K9%£3K12%£4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Widdop Thoughts of You LED Memorial Tube Light - Heaven - Commemorative Light Present Memory Sentimental Message**Widdop and Co**£10.64**4.7★172 rev](https://www.amazon.co.uk/dp/B0D2W8CCWY) [2**Sympathy Gift Memorial Gift Remembrance Gifts Candle Holders - Condolence Gifts Memorial Candles Bereavement Gifts for Loss of Mum Dad**Old times**£10.23**4.6★264 rev](https://www.amazon.co.uk/dp/B0CWX57SVZ) [3**Wooden Memorial Candle Tealight Holder Bereavement Gifts Sympathy Gift for Remembrance 10×7×7 cm Poem Engraved Holder for Comforting Friends & Family Angels Wings & Feathers**Angels Wings and Feathers Thoughtful Memorial Gifts**£10.09**4.7★114 rev](https://www.amazon.co.uk/dp/B0CMJQVYC5) [4**Guardian Angel Wings Memorial Candle | Remembrance White Pillar Candle with Delicately Carved Wings | Comforting Sympathy Gift | 10x6.5x6.5cm**Angels Wings and Feathers Thoughtful Memorial Gifts**£9.46**4.7★54 rev](https://www.amazon.co.uk/dp/B0CMJR2TXN) [5**Pomchick - Those we love dont go away... scented candle Memorial Gift for loss friend dad grandad mum Bereavement Condolence In Loving Memory Sympathy**Pomchick**£15.36**5.0★18 rev](https://www.amazon.co.uk/dp/B0D47F8QR2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Posoto Sympathy Gift - 3.5oz Lavender Scented Soy Wax Candle with Robin Design - Bereavement Memorial Remembrance Gift for Loss of Loved One**Posoto**£8.27**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GTQR5RJJ) [**Sympathy Gift Candle Memorial Candle Lavender Scented Soy Candles Thinking of You Gifts for Loss of Loved One Condolence Bereavement Remembrance Gift for Grief Mourning 3.5oz**Cumnvulnt**£7.42**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GVY827F8) [**Sympathy Gift for Loss of Loved One Memorial Candle Remembrance Candle for Home Decor Sorry for Your Loss Gifts Thinking of You Gifts for Grieving Friends & Family**Cumnvulnt**£8.02**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GPVG9RRL) [**No Words Just Hugs Candle Thinking of You Gifts for Women & Men Sympathy Gift for Loss of Loved One Bereavement Gifts & Memorial Candle Soothing Lavender Sympathy Candles to Send a Hug and Comfort**HELQIBR**£7.53**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GM1QN7LM) [**Pomchick - Memorial Candle Gift Those We Love Dont Go Away Sympathy Remembrance Bereavement Keepsake Present for Family or Friends Sorry for Loss**Pomchick**£12.57**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FVVS59FK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sympathy Gift Candle Memorial Candle Lavender Scented Soy Candles Thinking of You Gifts for Loss of Loved One Condolence Bereavement Remembrance Gift for Grief Mourning 3.5oz**Cumnvulnt**£7.42**3.0★**▲ 516%**](https://www.amazon.co.uk/dp/B0GVY827F8) [**Posoto Sympathy Gift - 3.5oz Lavender Scented Soy Wax Candle with Robin Design - Bereavement Memorial Remembrance Gift for Loss of Loved One**Posoto**£8.27**4.3★**▲ 512%**](https://www.amazon.co.uk/dp/B0GTQR5RJJ) [**No Words Just Hugs Candle Thinking of You Gifts for Women & Men Sympathy Gift for Loss of Loved One Bereavement Gifts & Memorial Candle Soothing Lavender Sympathy Candles to Send a Hug and Comfort**HELQIBR**£7.53**4.6★**▲ 436%**](https://www.amazon.co.uk/dp/B0GM1QN7LM) [**Sympathy Gift for Loss of Loved One Memorial Candle Remembrance Candle for Home Decor Sorry for Your Loss Gifts Thinking of You Gifts for Grieving Friends & Family**Cumnvulnt**£8.02**2.5★**▲ 369%**](https://www.amazon.co.uk/dp/B0GPVG9RRL) [**Pomchick - Memorial Candle Gift Those We Love Dont Go Away Sympathy Remembrance Bereavement Keepsake Present for Family or Friends Sorry for Loss**Pomchick**£12.57**5.0★**▲ 145%**](https://www.amazon.co.uk/dp/B0FVVS59FK)
**~~View all trending →~~**
## **What buyers say about memorial candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**24%
*“Sympathy gift”*
**Smell**18%
*“The fresh scent was lovely”*
**Quality-Overall**16%
*“Beautifully crafted”*
**Brightness/Shine/Glow**11%
*“It is quite bright”*
**Size-Overall**6%
*“Good size”*
**Advertised Vs Actual Product**4%
*“Looks as beautiful as on the picture”*
**Value For Money**3%
*“Very reasonable in price”*
**Comfort-Overall**3%
*“Love this very comforting”*
**Battery Life**2%
*“the battery life is excellent”*
**Ease Of Use**2%
*“Very simple”*
### **What buyers complain about **
**Size-Overall**28%
*“This memorial candle holder is bigger than I expected it to be”*
**Value For Money**9%
*“It's bordering on the high price for a candle”*
**Advertised Vs Actual Product**6%
*“Product LED light does not match the picture online or on the box”*
**Material Quality**4%
*“It's plastic, and the wording was wonky, looks cheap, feels cheap, that's why it was cheap”*
**Rusts/Corrodes**4%
*“Went rusty quickly beacause of the good old english weather”*
**Adhesion/Stickiness**4%
*“The Mum sticker wasn't on straight”*
**Quality-Overall**3%
*“the quality isnt there for me”*
**Durability**3%
*“as they are not lasting”*
**Smell**2%
*“I found the smell very subtle, barely noticeable,”*
**Gifting Purpose**2%
*“Cant send back as its for a memorial gift needed tomorrow”*
### **Top return reasons **
**Size-Overall**38%
**Defective Material/Parts**12%
**Quality-Overall**11%
**Gifting Purpose**6%
**Adhesion/Stickiness**5%
**Functionality-Overall**4%
**Thin**3%
**Material Quality**3%
**Leak-Proof**2%
**Value For Money**2%
## **Common questions**
- **Is memorial candles profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 43 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the memorial candles niche?**
- 30 brands and 56 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in memorial candles?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.
- **When does demand for memorial candles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the memorial candles niche?**
- Listings span £5.08–£21.00; the average listing price is £9.99 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.
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