---
title: "Trend — melamine mugs - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/melamine-mugs/trend"
last_updated: "2026-08-01T02:18:41.503Z"
locale: en
meta:
  description: "Niche score 52/100 · £42K/yr market · 147K searches/yr · £9.15 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £42K/yr market · 147K searches/yr · £9.15 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — melamine mugs - Flapen"
---

# **melamine mugs**

**Worth a look**

Shows low returns (0.5%), but a small market ($42K/yr) keeps it on the watch list.

Market size 10Growth 40Conversion 39Competition 69Returns 97Price range 26Avg price 26Brand share 76Review moat 79Quality gap 63

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****423.07**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+12.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£9.15**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£2.62–£19.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£42K**

£42K/yr · 147K searches