---
title: "Measuring Jugs — £354K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/measuring-jugs"
last_updated: "2026-08-01T02:11:38.356Z"
locale: en
meta:
description: "Niche score 51/100 · £354K/yr market · 505K searches/yr · £7.08 avg price. Soft demand (-15.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £354K/yr market · 505K searches/yr · £7.08 avg price. Soft demand (-15.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Measuring Jugs — £354K/yr Amazon UK Niche (2026) - Flapen"
---
# **measuring jugs**
**Worth a look**
Shows low returns (0.4%), but soft demand (-15.0% this quarter) keeps it on the watch list.
Market size 53Growth 17Conversion 87Competition 29Returns 98Price range 24Avg price 20Brand share 49Review moat 52Quality gap 76
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£354K**
£354K/yr · 505K searches
**Review moat**
**Good****1,402.07**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****£2.55–£18.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.08**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, measuring jugs is a £354K/yr Amazon United Kingdom market (505K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **measuring jugs market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£354K–£425K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**19%**
- Chef Aid35% - ASelected15% - OXO9% - SGAONSN9% - Addis7% - Lychico6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/measuring-jugs/trend)
## **Top measuring jugs search terms**
- **measuring jugs**281K/yr-17.6%8.4% conv. - **measuring jug**135K/yr-10.3%8.6% conv. - **measure jug**10K/yr-0.7%8.3% conv. - **measuring cups & jugs**13K/yr-32.7%0.8% conv. - **500ml jug**6K/yr+8.7%2.9% conv. - **microwave jug**6K/yr-21.4%1.8% conv. - **mixing jug**6K/yr-13.9%5.9% conv. - **plastic jugs set**4K/yr-3.6%8.2% conv. - **500ml measuring jug**5K/yr+1.7%3.5% conv. - **kitchen measuring jug**5K/yr-10.8%8.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/measuring-jugs/search-terms)
## **Top measuring jugs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£35K20%£71K30%£106K40%£142K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chef Aid 1 Litre Plastic Measuring Jug BPA-Free**Chef Aid**£2.55**4.4★1,867 rev](https://www.amazon.co.uk/dp/B00537OYIO) [2**SGAONSN Plastic Measuring Jug Set of 3 Measuring Jugs with Angled Grip Handles BPA-freeTransparent Measuring Cups 200ML / 400ML / 900ML Easy to Read Measurements Cook with Accuracy**SGAONSN**£10.66**3.9★796 rev](https://www.amazon.co.uk/dp/B08C36ZHMT) [3**Aselected 7 Pack Plastic Measuring Jugs Heat Resistant Measuring Jugs Set Plastic Jug Beakers Labs Graduated Beakers Mixing Cups Liquid Baking Cooking Measure Tool(Multi-Capacity Combinations)**ASelected**£4.36**4.5★852 rev](https://www.amazon.co.uk/dp/B0CDBTBVH6) [4**Addis Plastic 1 litre Measuring & Mixing Jug with handle Clear**Addis**£2.62**4.6★4,171 rev](https://www.amazon.co.uk/dp/B07DG7FX28) [5**OXO Good Grips 1 L Angled Measuring Jug**OXO**£8.30**4.6★1,224 rev](https://www.amazon.co.uk/dp/B0000VSUH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lekeeu Plastic Measuring Jugs 3PCS Kitchen Baking Jugs Set Measuring Cups Set 250ML/500ML/1000ML Clear Measuring Cup with Handle Plastic for Cooking Baking Stackable Multi-Purpose Flour**Lekeeu**£6.46**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GQ8STYNS) [**Measuring Jugs Set of 3 1L 500ml & 250ml Kitchen Measuring Jug for Cooking & Baking Clear Measurement in Millilitres Pints & Ounces Stackable & Easy-Pour Design**HowseHold**£7.79**111 rev1y ago](https://www.amazon.co.uk/dp/B0DY89H9FX) [**Measuring Jug Set of 4 for Kitchen Lychico BPA Free Liquid Nesting Stackable Measuring Cups with Spout and Handle Plastic Jugs 150ML / 300ML / 600ML / 1000ML with Ml Oz Cup Measurement**Lychico**£6.46**198 rev1y ago](https://www.amazon.co.uk/dp/B0DNCC1G84) [**ASelected 3pk Plastic Measuring Jugs Set 250ML 500ML 1000ML Clear Measuring Cup with Handle Plastic Jugs with Easy-to-Read Measurements for Kitchen Baking with Measuring Scale Easy Pour**ASelected**£5.95**93 rev2y ago](https://www.amazon.co.uk/dp/B0D9RH2ZHC) [**ASelected 3pk Plastic Measuring Jugs 1 Litre Clear Measuring Cup with Handle Plastic Jugs with Easy-to-Read Measurements for Kitchen Baking with Measuring Scale Easy Pour**ASelected**£6.73**122 rev2y ago](https://www.amazon.co.uk/dp/B0D9RH4CZS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tala 250ml Measuring Jug Clear Glass Jug with Easy-Read Measurements Ideal for Baking Cooking & Portioning Lightweight Durable & Dishwasher Safe**Tala**£4.82**4.2★**▲ 204%**](https://www.amazon.co.uk/dp/B0D47GKSFZ) [**Lekeeu Plastic Measuring Jugs 3PCS Kitchen Baking Jugs Set Measuring Cups Set 250ML/500ML/1000ML Clear Measuring Cup with Handle Plastic for Cooking Baking Stackable Multi-Purpose Flour**Lekeeu**£6.46**4.4★**▲ 193%**](https://www.amazon.co.uk/dp/B0GQ8STYNS) [**Aselected 7 Pack Plastic Measuring Jugs Heat Resistant Measuring Jugs Set Plastic Jug Beakers Labs Graduated Beakers Mixing Cups Liquid Baking Cooking Measure Tool(Multi-Capacity Combinations)**ASelected**£4.36**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B0CDBTBVH6) [**Addis Plastic 1 litre Measuring & Mixing Jug with handle Clear**Addis**£2.62**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B07DG7FX28) [**Chef Aid 1 Litre Plastic Measuring Jug BPA-Free**Chef Aid**£2.55**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B00537OYIO)
**~~View all trending →~~**
## **What buyers say about measuring jugs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Good price”*
**Quality-Overall**19%
*“Excellent jugs well made”*
**Size-Overall**9%
*“Fit for purpose”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Ease Of Use**7%
*“easy to store”*
**Strength**6%
*“Theyre sturdy”*
**Weight Light**4%
*“OK, they are light and markings are clear”*
**Storage Capacity**3%
*“Well made and easy storage”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Durability**2%
*“Measures well and highly durable”*
### **What buyers complain about **
**Quality-Overall**19%
*“Poor quality”*
**Measurement/Reading Accuracy**9%
*“difficult to read the measurements”*
**Size-Overall**9%
*“Not fit for purpose”*
**Strength**8%
*“Also they seem very brittle”*
**Durability**6%
*“poor and not durable”*
**Adhesion/Stickiness**5%
*“it leaves a large sticky patch underneath which wont budge”*
**Leak-Proof**5%
*“the liquid spills over the edges”*
**Value For Money**4%
*“A waste of money”*
**Water Resistance**3%
*“soon as i poured water into large one it cracked”*
**Thickness**3%
*“Very poor - very thin and fragile and anything hot makes them crack”*
### **Top return reasons **
**Size-Overall**40%
**Defective Material/Parts**15%
**Quality-Overall**10%
**Material Quality**9%
**Measurement/Reading Accuracy**4%
**Strength**4%
**Microwave Safe**3%
**Functionality-Overall**2%
**Advertised Vs Actual Product**1%
**Value For Money**1%
## **Common questions**
- **Is measuring jugs profitable to sell on Amazon United Kingdom?**
- The niche generates £354K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the measuring jugs niche?**
- 11 brands and 38 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in measuring jugs?**
- Top complaints mined from reviews: Quality-Overall, Measurement/Reading Accuracy, Size-Overall. The return rate is 0.4%.
- **When does demand for measuring jugs peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the measuring jugs niche?**
- Listings span £2.55–£18.84; the average listing price is £7.08 (sweet spot $15–$100). The average incumbent carries 1,402 reviews — the moat a new listing must climb.
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