---
title: "Measuring Cups — £318K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/measuring-cups"
last_updated: "2026-08-01T00:44:04.622Z"
locale: en
meta:
description: "Niche score 49/100 · £318K/yr market · 621K searches/yr · £6.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £318K/yr market · 621K searches/yr · £6.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Measuring Cups — £318K/yr Amazon UK Niche (2026) - Flapen"
---
# **measuring cups**
**Skip it**
Soft demand (-34.1% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 8Conversion 78Competition 50Returns 98Price range 33Avg price 19Brand share 72Review moat 63Quality gap 25
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****973.72**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£318K**
£318K/yr · 621K searches
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.55–£21.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.71**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-34.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, measuring cups is a £318K/yr Amazon United Kingdom market (621K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **measuring cups market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£268K–£336K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**62%**
Top 20: 98%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**34%**
- RUNZI23% - HAUSPROFI12% - YC Kitchen10% - Tala8% - DCJWQ8% - FONYA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/measuring-cups/trend)
## **Top measuring cups search terms**
- **measuring cups**349K/yr-33.6%6.0% conv. - **measuring cup**54K/yr-23.9%3.3% conv. - **cup measurements set**53K/yr-36.5%9.6% conv. - **measuring cups for baking**40K/yr-41.2%7.1% conv. - **measuring cups and spoons set**19K/yr-40.0%5.7% conv. - **cup measures**15K/yr-31.1%6.2% conv. - **measuring spoons and cups**13K/yr-32.2%5.3% conv. - **measure cup**10K/yr-17.4%3.4% conv. - **cup measure**7K/yr-19.1%4.7% conv. - **baking measuring cups**9K/yr-47.2%7.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/measuring-cups/search-terms)
## **Top measuring cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£32K20%£64K30%£95K40%£127K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**8 Pcs Measuring Cups and Spoons Set Stackable Stainless Steel Handle Accurate Tablespoon for Measuring Dry and Liquid Ingredients Small Teaspoon with Plastic Head (Black)**RUNZI**£6.77**4.6★1,646 rev](https://www.amazon.co.uk/dp/B09MTJX73B) [2**Measuring Cups and Spoons Set of 8 Pieces nesting measuring cups for Measuring Dry or Liquid Ingredients Stainless Steel Handle**YC Kitchen**£5.87**4.6★714 rev](https://www.amazon.co.uk/dp/B0CJF3YYHP) [3**HAUSPROFI Measuring Cups and Spoons Set 13 Pieces Premium Stainless Steel Measuring Spoons with Ruler Scoop/Clip for Baking Liquid and Solid**HAUSPROFI**£9.59**4.7★4,496 rev](https://www.amazon.co.uk/dp/B0816MB9Q3) [4**Set of 6 Cup Measurements for Baking Cup Measurements Set Colorful Measuring Spoons Set Re-Usable Cups Measures Multicolor Space Saving Stackable**DCJWQ**£5.05**4.7★92 rev](https://www.amazon.co.uk/dp/B0DPF6Q3P1) [5**Tala Kitchen Measuring Set in White Plastic and Contains 7 Measuring Cups Including 1 cup/240ml 3/4 cup/180ml 1/2 cup/120ml 1/3 cup/78ml 1/4 cup/60ml**Tala**£4.16**4.6★1,463 rev](https://www.amazon.co.uk/dp/B000TAU3JE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10-Piece Stainless Steel Measuring Set with Stackable Cups and Spoons for Precise Cooking and Baking**Chromovax**£4.97**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FXKSGYDR) [**Qcdou 8 Piece Measuring Cups and Spoons Set Cup Measurements Set with Stainless Steel Handle Measuring Spoons for Liquids and Solids Cooking Kitchen Baking Essentials (Black)**Qcdou**£4.31**8 rev11mo ago](https://www.amazon.co.uk/dp/B0FM7L4NQB) [**YC Kitchen Magnetic Measuring Cups and Spoons Stainless Steel Stackable**YC Kitchen**£21.25**14 rev1y ago](https://www.amazon.co.uk/dp/B0F242FSG6) [**Set of 6 Cup Measurements for Baking Cup Measurements Set Colorful Measuring Spoons Set Re-Usable Cups Measures Multicolor Space Saving Stackable**DCJWQ**£5.05**92 rev1y ago](https://www.amazon.co.uk/dp/B0DPF6Q3P1) [**zeyedemo 11PCS Measuring Cups and Spoons Set Durable Stackable Measuring Cup and Spoon Set Plastic Measuring Cup and Spoon with Stainless Steel Handle for Baking Liquid and Solid**zeyedemo**£5.84**126 rev1y ago](https://www.amazon.co.uk/dp/B0DJW6RC2N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Qcdou 8 Piece Measuring Cups and Spoons Set Cup Measurements Set with Stainless Steel Handle Measuring Spoons for Liquids and Solids Cooking Kitchen Baking Essentials (Black)**Qcdou**£4.31**4.4★**▲ 297%**](https://www.amazon.co.uk/dp/B0FM7L4NQB) [**10-Piece Stainless Steel Measuring Set with Stackable Cups and Spoons for Precise Cooking and Baking**Chromovax**£4.97**4.5★**▲ 234%**](https://www.amazon.co.uk/dp/B0FXKSGYDR) [**LauCentral 10-Piece Measuring Cups and Spoons Set 5 Measuring Cups & 5 Spoons with Stainless Steel Handles Dishwasher Safe & Stain Resistant Nesting Set for Dry & Liquid Ingredients(Black)**LauCentral**£6.90**5.0★**▲ 172%**](https://www.amazon.co.uk/dp/B0GLQP97W9) [**Chef Aid 1 Litre Plastic Measuring Jug BPA-Free**Chef Aid**£2.55**4.4★**▲ 147%**](https://www.amazon.co.uk/dp/B00537OYIO) [**Aselected 7 Pack Plastic Measuring Jugs Heat Resistant Measuring Jugs Set Plastic Jug Beakers Labs Graduated Beakers Mixing Cups Liquid Baking Cooking Measure Tool(Multi-Capacity Combinations)**ASelected**£4.36**4.5★**▲ 121%**](https://www.amazon.co.uk/dp/B0CDBTBVH6)
**~~View all trending →~~**
## **What buyers say about measuring cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“They are reasonable quality”*
**Value For Money**17%
*“Worth the money”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Ease Of Use**7%
*“Easy to use”*
**Measurement/Reading Accuracy**6%
*“Very accurate to measure with”*
**Strength**5%
*“sturdy cups and spoons”*
**Size-Overall**5%
*“Good selection of sizes”*
**Ease Of Cleaning**4%
*“Easy clean”*
**Storage Capacity**4%
*“easy to store”*
**Color**3%
*“Love the colours”*
### **What buyers complain about **
**Quality-Overall**17%
*“Absolute rubbish and a waste of money”*
**Measurement/Reading Accuracy**12%
*“so difficult to give an accurate view”*
**Adhesion/Stickiness**7%
*“leaves a residue of glue that cannot be removed”*
**Strength**6%
*“Flimsy when used with hot water”*
**Rusts/Corrodes**6%
*“Rusts quickly”*
**Leak-Proof**5%
*“Cant use without spill”*
**Material Quality**5%
*“Cheap plastic”*
**Handle Quality**2%
*“The handles feel a little flimsy”*
**Suction**2%
*“If you like a measuring jug that is flimsy, doesn't pour very well, has a label that is impossible to remove, and loses its markings after just a couple of months, then go right ahead and buy this”*
**Stain Resistance**2%
*“They also stain in the microwave. ie microwaving baked beans”*
### **Top return reasons **
**Quality-Overall**24%
**Size-Overall**15%
**Strength**10%
**Material Quality**8%
**Handle Quality**7%
**Rusts/Corrodes**6%
**Measurement/Reading Accuracy**5%
**Sharpness**3%
**Thin**2%
**Value For Money**2%
## **Common questions**
- **Is measuring cups profitable to sell on Amazon United Kingdom?**
- The niche generates £318K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the measuring cups niche?**
- 22 brands and 50 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in measuring cups?**
- Top complaints mined from reviews: Quality-Overall, Measurement/Reading Accuracy, Adhesion/Stickiness. The return rate is 0.4%.
- **When does demand for measuring cups peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the measuring cups niche?**
- Listings span £2.55–£21.25; the average listing price is £6.71 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.
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