---
title: "Mattress Protector — £2.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/mattress-protector"
last_updated: "2026-08-01T02:07:06.972Z"
locale: en
meta:
description: "Niche score 58/100 · £2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mattress Protector — £2.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **mattress protector**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 21Conversion 80Competition 67Returns 96Price range 44Avg price 27Brand share 44Review moat 16Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.0M**
£2.0M/yr · 2.7M searches
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£5.18–£22.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.26**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****21,422.08**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, mattress protector is a £2.0M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mattress protector market data**
- **Units sold / yr**
- **250K–300K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£2.3M–£2.8M**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#493**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **97%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**18%**
- CAROLINE SHATUIK34% - Utopia Bedding20% - Yorkshire Bedding10% - Silentnight9% - ACRALI HOME6% - 4AS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
60K40KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/mattress-protector/trend)
## **Top mattress protector search terms**
- **mattress protector**942K/yr-4.8%3.8% conv. - **waterproof mattress protector**664K/yr-18.9%4.5% conv. - **mattress protector double bed**263K/yr-2.4%8.7% conv. - **double mattress protector**254K/yr-3.9%12.6% conv. - **mattress cover**92K/yr-6.0%1.7% conv. - **double bed mattress protector**44K/yr+2.9%13.1% conv. - **waterproof mattress protector double**64K/yr-7.5%9.7% conv. - **double waterproof mattress protector**45K/yr-3.4%12.7% conv. - **double mattress protector waterproof**37K/yr-12.4%11.8% conv. - **mattress covers double bed**38K/yr-10.0%4.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/mattress-protector/search-terms)
## **Top mattress protector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£82K8%£163K12%£245K16%£326K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Caroline Shatuik 100% Waterproof Mattress Protector Double-30cm Extra Deep Stretch Skirt Non-Noisy Terry Top Fitted Mattress Protector Double Bed Cover(137x190cm)**CAROLINE SHATUIK**£9.06**4.5★11,349 rev](https://www.amazon.co.uk/dp/B09TTWKQ3X) [2**Caroline Shatuik Mattress Protector Double Bed Extra Deep fitted 40cm Stretch Skirt Anti Allergy- Mattress Topper Cover(137 X 190cm) Not Waterproof**CAROLINE SHATUIK**£7.95**4.5★7,499 rev](https://www.amazon.co.uk/dp/B099PHPW9N) [3**Utopia Bedding Quilted Mattress Topper Mattress Protector Cover Quilted Pad Soft Breathable Deep Fitted Elastic Double 135 x 190 + 38 cm White**Utopia Bedding**£6.61**4.5★157,536 rev](https://www.amazon.co.uk/dp/B07FMB7LYP) [4**Yorkshire Bedding 100% Waterproof Mattress Protector - 30cm Deep Skirt Mattress Protector Double Bed - Non Noisy & Super Absorbent Terry Towel Mattress Cover (137x190cm)**Yorkshire Bedding**£7.47**4.6★1,310 rev](https://www.amazon.co.uk/dp/B0D8VQB8L8) [5**Caroline Shatuik Waterproof Mattress Protector Single 30cm Extra Deep Stretch Skirt Non-Noisy Terry Top Single Mattress Cover Single Bed(90 x 190cm)**CAROLINE SHATUIK**£6.83**4.5★11,349 rev](https://www.amazon.co.uk/dp/B09TNFJX22)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BEDLORE Waterproof Double Mattress Protector Brushed Microfiber with Upgraded TPU Layer Deep Pocket Hypoallergenic Breathable Noiseless Oeko-tex Mattresses Cover (Gray)**BEDLORE**£19.18**951 rev7mo ago](https://www.amazon.co.uk/dp/B0FLPZCM3Z) [**Magna Collection Waterproof Mattress Protector Soft Super Absorbent Non-Slip and Non-Allergenic Machine Washable Mattress Cover Fits up to 30cm Deep (Double)**MAGNA COLLECTION**£9.86**81 rev11mo ago](https://www.amazon.co.uk/dp/B0FMK93HGF) [**Acrali Home Quilted Double Mattress Protector UltraSoft 3-Layer Design with Deep Fitted Skirt Breathable & Anti-Allergy Machine Washable Bed Cover (137x190+35cm)**ACRALI HOME**£9.63**680 rev1y ago](https://www.amazon.co.uk/dp/B0DNQX9LWY) [**Oliver Bedding Quilted Double Mattress Protector (137x191 cm) Waterproof Mattresses Protector Double Bed Fits Mattress up to 30cm Deep Breathable Bed Mattresses Cover White**Oliver Bedding**£9.98**555 rev1y ago](https://www.amazon.co.uk/dp/B0DHD3LQLN) [**Yorkshire Bedding 100% Waterproof Mattress Protector - 30cm Deep Skirt Mattress Protector Double Bed - Non Noisy & Super Absorbent Terry Towel Mattress Cover (137x190cm)**Yorkshire Bedding**£7.47**1,310 rev2y ago](https://www.amazon.co.uk/dp/B0D8VQB8L8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BEDLORE Waterproof Double Mattress Protector Brushed Microfiber with Upgraded TPU Layer Deep Pocket Hypoallergenic Breathable Noiseless Oeko-tex Mattresses Cover (Gray)**BEDLORE**£19.18**4.8★**▲ 172%**](https://www.amazon.co.uk/dp/B0FLPZCM3Z) [**4AS Quilted Double Mattress Protector 110 GSM Microfiber Filling Hypoallergenic & Breathable Deep Fitted Mattress Topper Stretches up to 30cm (Double - 137x190cm)**4AS**£10.85**4.5★**▲ 170%**](https://www.amazon.co.uk/dp/B0D3XLPKSR) [**Silentnight Anti Allergy Mattress Protector - Ideal for Allergy and Asthma Sufferers Protecting Against Bacteria and Dust Mites - Bed Cover Pad with Deep Fit Straps Machine Washable Double**Silentnight**£12.05**4.5★**▲ 88%**](https://www.amazon.co.uk/dp/B076HGVP88) [**Caroline Shatuik Waterproof Mattress Protector King |40cm Extra Deep Fitted King Size Waterproof Bed Protector Topper | Non Noisy & Breathable Mattress Cover King Size Bed(152 X 200 +40CM)**CAROLINE SHATUIK**£9.89**4.5★**▲ 87%**](https://www.amazon.co.uk/dp/B09TTZ7G2W) [**Oliver Bedding Quilted Double Mattress Protector (137x191 cm) Waterproof Mattresses Protector Double Bed Fits Mattress up to 30cm Deep Breathable Bed Mattresses Cover White**Oliver Bedding**£9.98**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0DHD3LQLN)
**~~View all trending →~~**
## **What buyers say about mattress protector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Quality mattress cover”*
**Size-Overall**17%
*“Easy fit”*
**Value For Money**12%
*“Amazing value”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Comfort-Overall**7%
*“Feels comfortable”*
**Water Resistance**5%
*“nice waterproof”*
**Soft Feel**3%
*“The material is soft enough”*
**Washability**2%
*“Easy to wash”*
**Foam**2%
*“Made my mattress a bit more comfortable”*
**Cushion**2%
*“It makes the topper look cushioned and thick”*
### **What buyers complain about **
**Water Resistance**21%
*“NOT WATERPROOF”*
**Thickness**12%
*“Not as thick as I thought reading the description”*
**Quality-Overall**8%
*“Bad quality”*
**Size-Overall**5%
*“DO NOT FIT”*
**Material Quality**5%
*“Material not very strong”*
**Advertised Vs Actual Product**5%
*“Not as described”*
**Thin**3%
*“Too thin”*
**Noise Level**3%
*“Very noisy”*
**Value For Money**3%
*“Otherwise a complete waste of money”*
**Functionality-Overall**2%
*“Load of rubbish dont stay on moved about”*
### **Top return reasons **
**Size-Overall**47%
**Quality-Overall**9%
**Material Quality**9%
**Water Resistance**7%
**Thin**5%
**Advertised Vs Actual Product**4%
**Noise Level**3%
**Thickness**2%
**Stain Resistance**1%
**Cushion**1%
## **Common questions**
- **Is mattress protector profitable to sell on Amazon United Kingdom?**
- The niche generates £2.0M/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the mattress protector niche?**
- 19 brands and 31 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in mattress protector?**
- Top complaints mined from reviews: Water Resistance, Thickness, Quality-Overall. The return rate is 0.8%.
- **When does demand for mattress protector peak?**
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the mattress protector niche?**
- Listings span £5.18–£22.61; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 21,422 reviews — the moat a new listing must climb.
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