---
title: "Mattress Covers Double Bed — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/mattress-covers-double-bed"
last_updated: "2026-08-01T02:16:29.110Z"
locale: en
meta:
description: "Niche score 46/100 · £77K/yr market · 141K searches/yr · £10.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £77K/yr market · 141K searches/yr · £10.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mattress Covers Double Bed — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **mattress covers double bed**
**Skip it**
A deep review moat (17,383 avg reviews) — this niche doesn't clear our bar today.
Market size 19Growth 21Conversion 59Competition 63Returns 96Price range 33Avg price 40Brand share 65Review moat 18Quality gap 45
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.79**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£6.39–£19.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£77K**
£77K/yr · 141K searches
**Review moat**
**Bad****17,382.9**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, mattress covers double bed is a £77K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mattress covers double bed market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£86K–£108K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#594**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**66%**
Top 20: 99%
**Top-5 click share**
**47%**
Top 20: 88%
**Open market**
**29%**
- CAROLINE SHATUIK26% - Utopia Bedding19% - Yorkshire Bedding10% - UYEESE6% - MIA we dress your home6% - Silentnight5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/mattress-covers-double-bed/trend)
## **Top mattress covers double bed search terms**
- **mattress covers double bed**38K/yr-10.0%5.2% conv. - **double mattress cover**29K/yr-3.7%5.6% conv. - **quilted mattress protector**16K/yr-21.6%2.1% conv. - **deep mattress protector**16K/yr-15.5%3.6% conv. - **mattress covers**14K/yr+5.6%1.5% conv. - **double bed mattress cover**11K/yr-0.6%7.0% conv. - **matress cover**10K/yr-8.3%1.5% conv. - **mattress cover double bed**8K/yr+0.4%6.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/mattress-covers-double-bed/search-terms)
## **Top mattress covers double bed products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£31K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Caroline Shatuik Mattress Protector Double Bed Extra Deep fitted 40cm Stretch Skirt Anti Allergy- Mattress Topper Cover(137 X 190cm) Not Waterproof**CAROLINE SHATUIK**£7.95**4.5★7,499 rev](https://www.amazon.co.uk/dp/B099PHPW9N) [2**Utopia Bedding Premium Waterproof Mattress Encasement Double Bed (135 x 190 x 30 cm) Zippered Mattress Protector Bed Bug and Dust Mite Proof Mattress Cover White**Utopia Bedding**£9.97**4.5★12,841 rev](https://www.amazon.co.uk/dp/B077STRSZ7) [3**Yorkshire Bedding Double Mattress Protector 30 Cm Extra Deep Anti Allergy Microfiber Fitted Mattress Cover Double Bed (135 X 190 + 30cm)**Yorkshire Bedding**£8.39**4.3★3,611 rev](https://www.amazon.co.uk/dp/B08DCZ15JT) [4**UYEESE Double Size Mattress Protector - Quilted Extra Deep Pocket Mattress Cover Breathable Hypoallergenic and Noiseless Mattress Pad Fitted Bed Sheet (Double 137 x 191 + 40 cm)**UYEESE**£12.19**4.5★2,080 rev](https://www.amazon.co.uk/dp/B07N2XSCQZ) [5**Aaf Textiles Quilted Double Mattress Protector 30cm Extra Deep Fitted Soft Microfiber Hotel Quality Breathable Anti Allergy Mattress Cover for Comfortable Sleep (137x190cm White)**Aaf Textiles**£9.43**4.4★5,705 rev](https://www.amazon.co.uk/dp/B06ZZM5KMT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gulman Quilted Double Mattress Protector (137x190cm) Luxurious 30cm Deep Fit with Ultra-Soft Microfiber Filling Breathable Mattress Protector Double Bed for Restful Sleep**Gulman**£16.60**41 rev9mo ago](https://www.amazon.co.uk/dp/B0FVXJL4DN) [**Magna Collection Waterproof Mattress Protector Soft Super Absorbent Non-Slip and Non-Allergenic Machine Washable Mattress Cover Fits up to 30cm Deep (Double)**MAGNA COLLECTION**£9.86**81 rev11mo ago](https://www.amazon.co.uk/dp/B0FMK93HGF) [**Salt Valley Quilted Double Mattress Protector Extra Deep 30cm Fitted Skirt Anti-Allergenic & Machine Washable Microfiber Mattress Cover (White 137x190 cm)**Salt Valley**£17.33**152 rev11mo ago](https://www.amazon.co.uk/dp/B0FLVRHQ9V) [**LOOMERIG Hypoallergenic Mattress Protector Double Bed (137x190cm) - Extra Deep Fitted Quilted Mattress Protector for Comfortable Sleep**LOOMERIG**£14.31**206 rev1y ago](https://www.amazon.co.uk/dp/B0DT43D1CB) [**Acrali Home Quilted Double Mattress Protector UltraSoft 3-Layer Design with Deep Fitted Skirt Breathable & Anti-Allergy Machine Washable Bed Cover (137x190+35cm)**ACRALI HOME**£9.63**680 rev1y ago](https://www.amazon.co.uk/dp/B0DNQX9LWY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aspire Homeware Mattress Protector Double Bed (135 x 190 Cm) 30cm Deep Quilted Mattress Cover - Soft Anti Allergic Noiseless Double Mattress Protector**Aspire Homeware**£7.51**4.6★**▲ 198%**](https://www.amazon.co.uk/dp/B0D83R6FQ3) [**Mattress Zipped Cover Full Encasement Anti Bed Bug Mattress Zip Protector 30cm Deep & Hypoallergenic Matress Cover with Double Side Zipper Closure (Light Grey Double)**MIA we dress your home**£13.28**4.3★**▲ 163%**](https://www.amazon.co.uk/dp/B0DN9SFDH1) [**Gulman Quilted Double Mattress Protector (137x190cm) Luxurious 30cm Deep Fit with Ultra-Soft Microfiber Filling Breathable Mattress Protector Double Bed for Restful Sleep**Gulman**£16.60**4.4★**▲ 131%**](https://www.amazon.co.uk/dp/B0FVXJL4DN) [**UYEESE Double Size Mattress Protector - Quilted Extra Deep Pocket Mattress Cover Breathable Hypoallergenic and Noiseless Mattress Pad Fitted Bed Sheet (Double 137 x 191 + 40 cm)**UYEESE**£12.19**4.5★**▲ 100%**](https://www.amazon.co.uk/dp/B07N2XSCQZ) [**Utopia Bedding Fitted Sheet Double Black - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet**Utopia Bedding**£6.87**4.6★**▲ 79%**](https://www.amazon.co.uk/dp/B0853BDXF7)
**~~View all trending →~~**
## **What buyers say about mattress covers double bed**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Quality mattress cover”*
**Size-Overall**20%
*“Easy fit”*
**Value For Money**13%
*“Value for money”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Comfort-Overall**7%
*“Feels comfortable”*
**Soft Feel**4%
*“soft material”*
**Water Resistance**3%
*“Waterproof Mattress Protector”*
**Washability**2%
*“Easy to wash”*
**Thickness**2%
*“It covers my thick mattress well”*
**Cushion**2%
*“It makes the topper look cushioned and thick”*
### **What buyers complain about **
**Thickness**19%
*“Not ad thick as I thought it would be”*
**Water Resistance**13%
*“Soaked right through”*
**Size-Overall**10%
*“Too big”*
**Quality-Overall**9%
*“Average quality”*
**Advertised Vs Actual Product**6%
*“Not as advertised”*
**Material Quality**5%
*“100% polyester not Coton”*
**Thin**3%
*“Too thin”*
**Value For Money**2%
*“Too expensive”*
**Noise Level**2%
*“The protector itself is also quite noisy”*
**Cushion**2%
*“Thin padding”*
### **Top return reasons **
**Size-Overall**40%
**Water Resistance**10%
**Quality-Overall**9%
**Material Quality**9%
**Thin**8%
**Advertised Vs Actual Product**4%
**Color**3%
**Thickness**2%
**Stain Resistance**2%
**Cushion**1%
## **Common questions**
- **Is mattress covers double bed profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the mattress covers double bed niche?**
- 21 brands and 30 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in mattress covers double bed?**
- Top complaints mined from reviews: Thickness, Water Resistance, Size-Overall. The return rate is 0.8%.
- **When does demand for mattress covers double bed peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the mattress covers double bed niche?**
- Listings span £6.39–£19.18; the average listing price is £10.79 (sweet spot $15–$100). The average incumbent carries 17,383 reviews — the moat a new listing must climb.
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