---
title: "Matcha Cup — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/matcha-cup"
last_updated: "2026-08-01T02:45:22.418Z"
locale: en
meta:
description: "Niche score 54/100 · £58K/yr market · 187K searches/yr. Prices mostly outside the sweet spot ($6.66–$14.37) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £58K/yr market · 187K searches/yr. Prices mostly outside the sweet spot ($6.66–$14.37) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Matcha Cup — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **matcha cup**
**Worth a look**
Shows low returns (0.6%), but prices mostly outside the sweet spot ($6.66–$14.37) keeps it on the watch list.
Market size 14Growth 29Conversion 38Competition 77Returns 97Price range 0Avg price 34Brand share 85Review moat 94Quality gap 79
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****125.61**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.07**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£58K**
£58K/yr · 187K searches
**Price range**
**Bad****£6.66–£14.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, matcha cup is a £58K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matcha cup market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£40K–£50K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#200**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**50%**
Top 20: 94%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**44%**
- INSETLAN17% - Tel Charme *10% - TW1TGOFT9% - zxevg7% - GOEDEKE7% - DYUEE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 52 weeks — +3.1% search growth over the last 90 days.
5K3KSpike '25Holiday '25Spike '26 seasonAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/matcha-cup/trend)
## **Top matcha cup search terms**
- **matcha cup**72K/yr+1.0%1.7% conv. - **matcha glass**56K/yr+5.5%2.5% conv. - **matcha glasses**14K/yr+8.2%3.3% conv. - **matcha cups**12K/yr+2.7%1.4% conv. - **matcha glass with straw**9K/yr+41.1%3.0% conv. - **matcha mug**15K/yr-20.5%0.2% conv. - **matcha cup with straw**9K/yr+0.4%2.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/matcha-cup/search-terms)
## **Top matcha cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INSETLAN 380ml Glass Tumbler with Lid and Straw 2 Pack - Ribbed Glass Cup Iced Coffee Glasses Clear Leakproof Tumbler Cup for Smoothies Iced Latte Matcha Cold Drinks (2)**INSETLAN**£11.53**4.5★140 rev](https://www.amazon.co.uk/dp/B0F1SJCTNY) [2**zxevg Iced Coffee Cup 2 Pack 600ml Matcha Glass Tumbler Ribbed & Floral Glass Cups with Lids and Straws Leakproof Reusable Tumblers for Smoothie Cold Drinks Home & Travel**zxevg**£11.54**4.4★17 rev](https://www.amazon.co.uk/dp/B0GRN6JD67) [3**2Pcs 530ML Glass Mugs with Straws - Clear Iced Coffee Cup Matcha Ribbed Wavy Glass Cups Matcha Glasses with Straws Brush & Cup Brush for Ice Coffee Juice Drink Milk Tea Cocktail Wedding Birthday Gift**TW1TGOFT**£9.70**4.5★14 rev](https://www.amazon.co.uk/dp/B0G6Z3PLKH) [4**GOEDEKE 2 PCS Ripple Glass Cups 300ML Bubble Water Drinking Glasses Heat-Resistant Glasses with Glass Straws Cappuccino Latte Macchiato Coffee Cup Suitable for Coffee Tea Juice Cocktails Beer**GOEDEKE**£9.99**3.7★8 rev](https://www.amazon.co.uk/dp/B0GCS82TX6) [5**MEETOZ 2 Set 500ml Finew Glass Cups with Bamboo Lids and Glass Straws Reusable Can Shaped Glass Cups Set for Smoothies Beer Cola Juice Soda**MEETOZ**£8.14**4.3★112 rev](https://www.amazon.co.uk/dp/B0CQ81XB3D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Suupii 10 PCS Glass Cups with Lids and Straws Set Iced Coffee Cup with Straw and Lid Matcha Cups Iced Coffee Glassses Matcha Glasses with Glass Straws for Milk Ice Cream and Juice**Suupii**£7.89**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTQCVR8W) [**zxevg Iced Coffee Cup 2 Pack 600ml Matcha Glass Tumbler Ribbed & Floral Glass Cups with Lids and Straws Leakproof Reusable Tumblers for Smoothie Cold Drinks Home & Travel**zxevg**£11.54**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GRN6JD67) [**Tel Charme * 2 Pack 480ml Iced Coffee Glass Cups with Lids and Straws Reusable Matcha Glass Cups for Smoothies Juice Beer & Cold Drinks**Tel Charme ***£9.45**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GQZ8TSHS) [**GOEDEKE 2 PCS Ripple Glass Cups 300ML Bubble Water Drinking Glasses Heat-Resistant Glasses with Glass Straws Cappuccino Latte Macchiato Coffee Cup Suitable for Coffee Tea Juice Cocktails Beer**GOEDEKE**£9.99**8 rev7mo ago](https://www.amazon.co.uk/dp/B0GCS82TX6) [**TW1TGOFT 2Pcs 530ML Glass Mugs with Straws - Clear Iced Coffee Cup Matcha Ribbed Wavy Glass Cups Matcha Glasses with Lid & Cup Brush for Ice Coffee Juice Drink Milk Tea Cocktail Wedding Birthday Gift**TW1TGOFT**£8.87**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G8DH3FBB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**zxevg Iced Coffee Cup 2 Pack 600ml Matcha Glass Tumbler Ribbed & Floral Glass Cups with Lids and Straws Leakproof Reusable Tumblers for Smoothie Cold Drinks Home & Travel**zxevg**£11.54**4.4★**▲ 181%**](https://www.amazon.co.uk/dp/B0GRN6JD67) [**Tel Charme * 2 Pack 480ml Iced Coffee Glass Cups with Lids and Straws Reusable Matcha Glass Cups for Smoothies Juice Beer & Cold Drinks**Tel Charme ***£9.45**4.7★**▲ 181%**](https://www.amazon.co.uk/dp/B0GQZ8TSHS) [**Suupii 10 PCS Glass Cups with Lids and Straws Set Iced Coffee Cup with Straw and Lid Matcha Cups Iced Coffee Glassses Matcha Glasses with Glass Straws for Milk Ice Cream and Juice**Suupii**£7.89**0.0★**▲ 180%**](https://www.amazon.co.uk/dp/B0GTQCVR8W) [**INSETLAN Clear Glass Cup with Lids and Straws 2 Pack Ice Coffee Cup Glass Tumbler with Lid and Straw for Smoothie Latte Iced Coffee Matcha and More Elegant & Durable**INSETLAN**£10.97**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B0FR473VPX) [**GOEDEKE 2 PCS Ripple Glass Cups 300ML Bubble Water Drinking Glasses Heat-Resistant Glasses with Glass Straws Cappuccino Latte Macchiato Coffee Cup Suitable for Coffee Tea Juice Cocktails Beer**GOEDEKE**£9.99**3.7★**▲ 83%**](https://www.amazon.co.uk/dp/B0GCS82TX6)
**~~View all trending →~~**
## **What buyers say about matcha cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Amazing quality”*
**Strength**10%
*“sturdier than I was expecting”*
**Size-Overall**9%
*“Good size”*
**Design-Overall**8%
*“Aesthetically nice to look at”*
**Ease Of Cleaning**8%
*“Easy to clean”*
**Value For Money**7%
*“Good for the price”*
**Leak-Proof**5%
*“they dont leak”*
**Advertised Vs Actual Product**3%
*“no issues with them came as described”*
**Dishwasher Safe**3%
*“dishwasher safe so I don't have to faff around washing them up”*
**Durability**2%
*“It is claimed to be durable”*
### **What buyers complain about **
**Durability**19%
*“Break easy”*
**Quality-Overall**11%
*“Poor quality”*
**Size-Overall**8%
*“one doesnt fit”*
**Strength**7%
*“any attempt above that of the strength of a small child to push down the lid leads it to crack”*
**Leak-Proof**6%
*“this isnt leak free”*
**Thickness**5%
*“though a little on the thin side”*
**Dishwasher Safe**5%
*“very fragile, a few have broken after taking them out the dishwasher”*
**Advertised Vs Actual Product**3%
*“Not accurate description”*
**Smell**3%
*“No longer smells after 2 washes”*
**Ease Of Use**1%
*“not only are they a pain to put on correctly”*
### **Top return reasons **
**Size-Overall**48%
**Quality-Overall**9%
**Weight Heavy**7%
**Leak-Proof**5%
**Thin**5%
**Durability**5%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Mechanism Issues**2%
## **Common questions**
- **Is matcha cup profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 38 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the matcha cup niche?**
- 28 brands and 31 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in matcha cup?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for matcha cup peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the matcha cup niche?**
- Listings span £6.66–£14.37; the average listing price is £10.07 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.
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