---
title: "Markers — £92K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/markers"
last_updated: "2026-08-01T00:44:13.004Z"
locale: en
meta:
description: "Niche score 43/100 · £92K/yr market · 237K searches/yr · £7.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £92K/yr market · 237K searches/yr · £7.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Markers — £92K/yr Amazon UK Niche (2026) - Flapen"
---
# **markers**
**Skip it**
Prices mostly outside the sweet spot ($1.56–$16.15) — this niche doesn't clear our bar today.
Market size 23Growth 20Conversion 57Competition 58Returns 99Price range 8Avg price 22Brand share 51Review moat 22Quality gap 45
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£92K**
£92K/yr · 237K searches
**Review moat**
**Bad****9,558.04**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.91**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.56–£16.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, markers is a £92K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **markers market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£79K–£99K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **84%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**142**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**21%**
- Tongfushop26% - CRAYOLA21% - Sharpie11% - Vallteng11% - HYNEXLK5% - Amazon Basics5%
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -9.3% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/markers/trend)
## **Top markers search terms**
- **markers**206K/yr-9.7%2.9% conv. - **coloured markers**10K/yr+8.2%5.3% conv. - **colour markers**11K/yr-16.8%2.7% conv. - **coloured marker pens**7K/yr+1.2%5.1% conv. - **colour marker pens**3K/yr-33.8%3.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/markers/search-terms)
## **Top markers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£27K40%£37K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tongfushop 60 Colored Marker Set Colouring Pens for Adults Dual Tip Art Alcohol Markers Permanent Felt Tip Pens for Drawing Sketching Anime Manga Fun doodling with Carrying Case & Storage Base**Tongfushop**£11.25**4.5★8,613 rev](https://www.amazon.co.uk/dp/B07KG5BTTJ) [2**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+**CRAYOLA**£3.37**4.7★39,393 rev](https://www.amazon.co.uk/dp/B01BF6F20K) [3**Sharpie Permanent Markers | Fine Point for Bold Details | Assorted Colours | 12 Marker Pens**Sharpie**£6.57**4.7★41,928 rev](https://www.amazon.co.uk/dp/B07F221L6P) [4**HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching**HYNEXLK**£10.98**4.6★258 rev](https://www.amazon.co.uk/dp/B0F6PL1CGF) [5**Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured**Amazon Basics**£4.75**4.4★760 rev](https://www.amazon.co.uk/dp/B0DPM79QWL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom**Rainberg**£3.40**134 rev6mo ago](https://www.amazon.co.uk/dp/B0GGDHRZCK) [**Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured**Amazon Basics**£4.75**760 rev1y ago](https://www.amazon.co.uk/dp/B0DPM79QWL) [**HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching**HYNEXLK**£10.98**258 rev1y ago](https://www.amazon.co.uk/dp/B0F6PL1CGF) [**Alcohol Based Art Markers Pens - 80 Colors Marker Set Dual Tip Permanent Colouring Pens for Drawing Coloring Graffiti - Double Ended Fine & Broad for Anime Manga Adults Kids with Carrying Case Base**Kebuye**£10.14**359 rev1y ago](https://www.amazon.co.uk/dp/B0DZM1BG6C) [**Kebuye Colouring Pens Alcohol Markers Pen - Double Ended 100 Colour Marker Fine & Broad Tip for Drawing Coloring Graffiti - Perfect for Adults Kids Artist with Storage Base**Kebuye**£13.34**359 rev1y ago](https://www.amazon.co.uk/dp/B0D7C3JM89)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+**CRAYOLA**£1.86**4.7★**▲ 321%**](https://www.amazon.co.uk/dp/B0002HYYDU) [**Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom**Rainberg**£3.40**4.3★**▲ 300%**](https://www.amazon.co.uk/dp/B0GGDHRZCK) [**Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured**Amazon Basics**£4.75**4.4★**▲ 234%**](https://www.amazon.co.uk/dp/B0DPM79QWL) [**Amazing Tour Graphic Marker Pens 80 Colors Drawing Art Markers Artist Dual Tips Permanent for Adults Colouring Books Adults Art Markers with Black Bag**Amazing Tour**£8.02**4.4★**▲ 186%**](https://www.amazon.co.uk/dp/B0872PHCS6) [**Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base**Vallteng**£11.32**4.4★**▲ 128%**](https://www.amazon.co.uk/dp/B0DDXWB3QC)
**~~View all trending →~~**
## **What buyers say about markers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Colours are bright”*
**Value For Money**16%
*“Amazing value”*
**Quality-Overall**12%
*“consistent product quality”*
**Pen/Pencil Quality**6%
*“Great markers”*
**Sharpness**5%
*“Sharpies are amazing”*
**Advertised Vs Actual Product**4%
*“Worked as should”*
**Nib/Tip Quality**2%
*“Really good felt tip pens”*
**Writing Experience**2%
*“they write well”*
**Ease Of Use**2%
*“easy to wash”*
**Durability**2%
*“Durable”*
### **What buyers complain about **
**Color**14%
*“not all colours as expected”*
**Quality-Overall**10%
*“of much lower quality”*
**Dry/Empty Ink**8%
*“More then half the pens are dry”*
**Moist/Dry**7%
*“All dried out”*
**Functionality-Overall**7%
*“did not work at all”*
**Durability**6%
*“stopped working the next day”*
**Drying Time**3%
*“They seem dry”*
**Nib/Tip Quality**3%
*“The thin tips dont all work”*
**Value For Money**3%
*“way cheaper”*
**Ink Leakage**2%
*“Abnormal ink drying inside”*
### **Top return reasons **
**Functionality-Overall**14%
**Color**13%
**Dry/Empty Ink**12%
**Quality-Overall**9%
**Moist/Dry**4%
**Value For Money**4%
**Defective Material/Parts**4%
**Display Colors**3%
**Leak-Proof**3%
**Ink Leakage**2%
## **Common questions**
- **Is markers profitable to sell on Amazon United Kingdom?**
- The niche generates £92K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the markers niche?**
- 14 brands and 142 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in markers?**
- Top complaints mined from reviews: Color, Quality-Overall, Dry/Empty Ink. The return rate is 0.2%.
- **When does demand for markers peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the markers niche?**
- Listings span £1.56–£16.15; the average listing price is £7.91 (sweet spot $15–$100). The average incumbent carries 9,558 reviews — the moat a new listing must climb.
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