---
title: "Madeleines Baking Tray — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/madeleines-baking-tray"
last_updated: "2026-08-01T03:00:29.631Z"
locale: en
meta:
description: "Niche score 42/100 · £46K/yr market · 62K searches/yr · £8.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £46K/yr market · 62K searches/yr · £8.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Madeleines Baking Tray — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **madeleines baking tray**
**Skip it**
Soft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 10Conversion 80Competition 18Returns 95Price range 44Avg price 25Brand share 41Review moat 85Quality gap 65
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****308.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£5.58–£22.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£8.93**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£46K**
£46K/yr · 62K searches
**Growth**
**Bad****-30.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, madeleines baking tray is a £46K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **madeleines baking tray market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£45K–£54K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#355**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**14%**
- OAMCEG27% - Honnesserry27% - IBILI10% - YXHZVON9% - LE CREUSET8% - VIDETOL5% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -30.2% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/madeleines-baking-tray/trend)
## **Top madeleines baking tray search terms**
- **madeleines baking tray**31K/yr-32.1%4.3% conv. - **madeline trays**16K/yr-31.4%4.5% conv. - **madeleine baking trays**4K/yr-0.3%2.7% conv. - **madeleine moulds**6K/yr-40.3%4.5% conv. - **madeleine tray**4K/yr-22.1%2.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/madeleines-baking-tray/search-terms)
## **Top madeleines baking tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Honnesserry Madeleines Baking Tray 2pcs 9 Cavities Silicone Non-Stick Madeleine Tray for Baking Cake Biscuits (Brown)**Honnesserry**£6.88**4.5★901 rev](https://www.amazon.co.uk/dp/B08NYQ7YH6) [2**OAMCEG 2 Pack Madeleine Pan with Silicone Brush 12 Cup Heavy Duty Shell Shape Madeline Tray Nonstick Carbon Steel Cookie Cake Scone Pan Baking Mold for Oven Baking - (Gray)**OAMCEG**£13.15**4.2★91 rev](https://www.amazon.co.uk/dp/B0DCVX52ST) [3**Ibili - MOLDE MADALENAS 12 CAVIDADES MOKA**IBILI**£5.68**4.4★1,786 rev](https://www.amazon.co.uk/dp/B0056AN7E0) [4**YXHZVON Madeleines Baking Tray 2pcs 9 Cavities Silicone Baking Mold for Madeleine Non-Stick Silicone Madeleine Mould for Chocolate Cakes Candy Cookies (Black)**YXHZVON**£5.58**4.3★396 rev](https://www.amazon.co.uk/dp/B0CMZ7MX43) [5**Le Creuset Non-Stick Carbon Steel Madeleine Tray-12 Forged Aluminium Black 12 Cup 46061000010000**LE CREUSET**£22.37**4.8★475 rev](https://www.amazon.co.uk/dp/B00XK2YWEA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SECALIFE 3 Pcs Madeleines Baking Trays Silicone Madeleine Moulds Non-Stick Madeleine Tins for Madeleines Biscuits Chocolate Candy Pudding**SECALIFE**£5.80**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GS4VCX8J) [**3PCS Madeleines Baking Tray Silicone Madeleine Moulds Madeline Tins for Baking Madeleine Trays Silicone Shell-Shaped Moulds for Madeleines Biscuits Chocolate Candy Pudding**SIMDAO**£6.74**9 rev10mo ago](https://www.amazon.co.uk/dp/B0DG4MN31B) [**Mu Mianhua 2 Pieces Madeleine Tray Non-Stick Madeleine Baking Tins Shell Shape Cookie Tray Cookie Pans Baking Mold Cake Pan 12 Hole Cake Mould Gold**Mu Mianhua**£8.62**10 rev1y ago](https://www.amazon.co.uk/dp/B0F4QFFSZD) [**OAMCEG 2 Pack Madeleine Pan with Silicone Brush 12 Cup Heavy Duty Shell Shape Madeline Tray Nonstick Carbon Steel Cookie Cake Scone Pan Baking Mold for Oven Baking - (Gray)**OAMCEG**£13.15**91 rev1y ago](https://www.amazon.co.uk/dp/B0DCVX52ST) [**OAMCEG Madeleine Pan 12 Cup Heavy Duty Shell Shape Madeline Tray with Silicone Brush Nonstick Carbon Steel Cookie Cake Scone Pan Baking Mold for Oven Baking**OAMCEG**£8.47**91 rev1y ago](https://www.amazon.co.uk/dp/B0DCVX5P6F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SECALIFE 3 Pcs Madeleines Baking Trays Silicone Madeleine Moulds Non-Stick Madeleine Tins for Madeleines Biscuits Chocolate Candy Pudding**SECALIFE**£5.80**4.0★**▲ 383%**](https://www.amazon.co.uk/dp/B0GS4VCX8J) [**Le Creuset Non-Stick Carbon Steel Madeleine Tray-12 Forged Aluminium Black 12 Cup 46061000010000**LE CREUSET**£22.37**4.8★**▲ 114%**](https://www.amazon.co.uk/dp/B00XK2YWEA) [**HXSYKJDM 4Pcs Madeleines Baking Tray 9 Cavity Silicone Madeleine Moulds Silicone Baking Mold for Madeleine Shells Shape Non-Stick Madeline Tins for Baking**HXSYKJDM**£6.07**4.8★**▲ 67%**](https://www.amazon.co.uk/dp/B0DCMV1X68) [**VIDETOL 2 PCS Carbon Steel Madeleines Baking Tray 40 x 22.8 x 1.5 cm Non-Stick Madeline Trays Black Cake Moulds with 12 Hole for Baking**VIDETOL**£11.70**5.0★**▲ 62%**](https://www.amazon.co.uk/dp/B0CWXY6371) [**Mu Mianhua 2 Pieces Madeleine Tray Non-Stick Madeleine Baking Tins Shell Shape Cookie Tray Cookie Pans Baking Mold Cake Pan 12 Hole Cake Mould Gold**Mu Mianhua**£8.62**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B0F4QFFSZD)
**~~View all trending →~~**
## **What buyers say about madeleines baking tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**45%
*“Just a real good set of molds”*
**Material Quality**13%
*“Perfect for making Madelaines, very happy”*
**Baking**13%
*“Baked Madelines - they came out of the tray fine”*
**Ease Of Use**7%
*“Just fantastic and so easy to use”*
**Compactness**4%
*“which means they will fit in each other for compact storage when not being used”*
**Weight Light**2%
*“light weight”*
**Flexibility**2%
*“flexibility for getting cakes out”*
**Ease Of Cleaning**2%
*“The tin washed up easily”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Washability**2%
*“The tin washed up easily”*
### **What buyers complain about **
**Size-Overall**33%
*“Size is big”*
**Value For Money**17%
*“The price at the time of this review is £6.99p”*
**Quality-Overall**8%
*“Best to pay more for better quality”*
**Display-Overall**8%
*“Cant see the lines”*
**Thickness**8%
*“Silicone is also quite thin”*
### **Top return reasons **
**Size-Overall**59%
**Smell**9%
**Quality-Overall**8%
**Strength**6%
**Functionality-Overall**6%
**Thin**6%
**Thickness**3%
**Material Quality**3%
**Scratch Resistance**2%
## **Common questions**
- **Is madeleines baking tray profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the madeleines baking tray niche?**
- 13 brands and 19 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in madeleines baking tray?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.9%.
- **When does demand for madeleines baking tray peak?**
- Demand peaks in Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the madeleines baking tray niche?**
- Listings span £5.58–£22.37; the average listing price is £8.93 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.
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