---
title: "Lupin — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lupin"
last_updated: "2026-08-01T02:45:49.832Z"
locale: en
meta:
description: "Niche score 64/100 · £13K/yr market · 25K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £13K/yr market · 25K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lupin — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **lupin**
**Worth a look**
Shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 3Growth 86Conversion 61Competition 76Returns 100Price range 24Avg price 31Brand share 52Review moat 98Quality gap 100
**Quality gap**
**Incredible****3.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****41.98**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+88.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.74**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.88–£19.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£13K**
£13K/yr · 25K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, lupin is a £13K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 64/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lupin market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£15K–£19K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#1,336**
- **Page quality**
- **0%**
- **Prime**
- **31%**
- **Sponsored**
- **69%**
- **Out of stock**
- **32.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 78%
**Open market**
**19%**
- Thompson & Morgan20% - GardenersDream17% - Generic15% - YouGarden12% - Mr Fothergill's11% - schone7%
## **Demand & seasonality**
Weekly Amazon search volume, last 60 weeks — +88.5% search growth over the last 90 days.
3K2KHoliday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 35.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/lupin/trend)
## **Top lupin search terms**
- **lupins ready to plant hardy**12K/yr+89.5%5.6% conv. - **lupins**6K/yr+47.3%4.1% conv. - **lupin plants**4K/yr+122.2%3.8% conv. - **lupins plants garden ready**3K/yr+141.1%5.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/lupin/search-terms)
## **Top lupin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3916%£7839%£1K12%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YouGarden Hardy Lupin Gallery Series 3 x Plants in 9cm Pots**YouGarden**£14.08**4.5★26 rev](https://www.amazon.co.uk/dp/B0BSHCD391) [2**Lupin Legendary Hybrids Mix 3 x 9cm Pot Plants Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan**Thompson & Morgan**£13.30**4.6★6 rev](https://www.amazon.co.uk/dp/B0GZNY7HW9) [3**Fothergills Lupin Russell Mixed Flower Seeds 75 Seeds Sow: Mar-Jul Purple/Blue**Mr Fothergill's**£1.88**4.6★26 rev](https://www.amazon.co.uk/dp/B0FGYGSKNJ) [4**6 x Lupin Russel Mixed Colours Plug Plants Hardy Perennial Flower**Generic**£14.36**3.5★21 rev](https://www.amazon.co.uk/dp/B0F5BYVKYB) [5**Lupinus Manhattan Lights Perennial Garden Plants Flowering Lupin Plant in Pot (10-20cm Incl. Pot)**GardenersDream**£8.99**4.1★26 rev](https://www.amazon.co.uk/dp/B0924WBM14)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lupin Legendary Hybrids Mix 3 x 9cm Pot Plants Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan**Thompson & Morgan**£13.30**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GZNY7HW9) [**Lupin Legendary Trio 3 x 9cm Pot Plants Collection Hardy Perennial Mix Red White & Blue Flower Spikes Cottage Garden Border Plants Bee Friendly & Compact Lupins by Thompson & Morgan**Thompson & Morgan**£14.15**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZNXDLN3) [**Lupin Legendary Hybrids Mix 1 x 9cm Pot Plant Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan**Thompson & Morgan**£8.19**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GZP24VYP) [**Lupin Legendary Blue Shades 1x 9cm Pot Plant Hardy Perennial Violet-Blue Flower Spikes Cottage Garden Favourite for Borders Containers & Pollinator-Friendly Planting by Thompson & Morgan**Thompson & Morgan**£8.25**3 rev2mo ago](https://www.amazon.co.uk/dp/B0GZNZC4DB) [**Carbeth Plants Lupin Gallery in 2L Pot - Colourful Lupinus Garden Plants - Tall Hardy Summer Flower Spikes for Borders & Cottage Gardens - Pollinator Friendly (1 White)**Carbeth Plants**£13.30**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GRBW9HJ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lupin Legendary Hybrids Mix 1 x 9cm Pot Plant Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan**Thompson & Morgan**£8.19**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B0GZP24VYP) [**Lupin Legendary Hybrids Mix 3 x 9cm Pot Plants Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan**Thompson & Morgan**£13.30**4.6★**▲ 58%**](https://www.amazon.co.uk/dp/B0GZNY7HW9) [**Lupin Legendary Trio 3 x 9cm Pot Plants Collection Hardy Perennial Mix Red White & Blue Flower Spikes Cottage Garden Border Plants Bee Friendly & Compact Lupins by Thompson & Morgan**Thompson & Morgan**£14.15**1.0★**▲ 58%**](https://www.amazon.co.uk/dp/B0GZNXDLN3) [**Lupin Legendary Blue Shades 1x 9cm Pot Plant Hardy Perennial Violet-Blue Flower Spikes Cottage Garden Favourite for Borders Containers & Pollinator-Friendly Planting by Thompson & Morgan**Thompson & Morgan**£8.25**2.5★**▲ 58%**](https://www.amazon.co.uk/dp/B0GZNZC4DB) [**YouGarden Hardy Lupin Gallery Series 3 x Plants in 9cm Pots**YouGarden**£14.08**4.5★**▲ 54%**](https://www.amazon.co.uk/dp/B0BSHCD391)
**~~View all trending →~~**
## **What buyers say about lupin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**47%
*“and growing well”*
**Quality-Overall**21%
*“Very good quality seeds”*
**Value For Money**16%
*“Value for money”*
**Color**5%
*“All purple”*
**Ease Of Use**5%
*“Easy to grow”*
### **What buyers complain about **
**Plant Growth**33%
*“poor germination rate”*
**Quality-Overall**14%
*“Poor quality”*
**Value For Money**14%
*“A bit pricey though”*
**Size-Overall**13%
*“This year bigger than ever in a mix of colours”*
**Advertised Vs Actual Product**7%
*“Not as advertised”*
**Moist/Dry**6%
*“Arrived tiny and very dry, 2 dead and one dead after arriving despite my efforts”*
**Durability**4%
*“They all died”*
**Ease Of Use**3%
*“They are really hard to grow”*
**Natural Resource Wastage**3%
*“waste of time and money”*
### **Top return reasons **
**Plant Growth**56%
**Value For Money**13%
**Functionality-Overall**6%
**Advertised Vs Actual Product**6%
**Contamination**6%
**Moist/Dry**6%
**Durability**3%
**Quality-Overall**3%
## **Common questions**
- **Is lupin profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 42 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +88.5%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the lupin niche?**
- 13 brands and 17 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in lupin?**
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for lupin peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 35.9× the quietest.
- **What does it cost to enter the lupin niche?**
- Listings span £1.88–£19.08; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.
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