---
title: "Reviews — liverpool mug - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/liverpool-mug/reviews"
last_updated: "2026-08-01T04:12:17.609Z"
locale: en
meta:
  description: "Niche score 63/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — liverpool mug - Flapen"
---

# **liverpool mug**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 19Conversion 45Competition 93Returns 95Price range 81Avg price 69Brand share 47Review moat 67Quality gap 38

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Market size**

**Great****£1.3M**

£1.3M/yr · 2.6M searches

**Price range**

**Great****£4.16–£68.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£14.25**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****802.95**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.5%**

90-day search growth — must beat 0% to launch