---
title: "Liverpool Mug — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/liverpool-mug"
last_updated: "2026-08-01T03:10:37.046Z"
locale: en
meta:
description: "Niche score 63/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Liverpool Mug — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **liverpool mug**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 83Growth 19Conversion 45Competition 93Returns 95Price range 81Avg price 69Brand share 47Review moat 67Quality gap 38
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Market size**
**Great****£1.3M**
£1.3M/yr · 2.6M searches
**Price range**
**Great****£4.16–£68.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£14.25**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****802.95**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, liverpool mug is a £1.3M/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liverpool mug market data**
- **Units sold / yr**
- **60K–80K**
- avg 500–750/product
- **Revenue / yr**
- **£855K–£1.1M**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#234**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **65%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**188**
**Top-5 brand share**
**77%**
Top 20: 95%
**Top-5 click share**
**22%**
Top 20: 53%
**Open market**
**21%**
- Liverpool F.C.41% - FOCO19% - Hy-Pro12% - RAWDEM3% - Half Time Club3% - Funko2%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -11.5% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Dec · busiest ÷ quietest = 13.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/liverpool-mug/trend)
## **Top liverpool mug search terms**
- **liverpool gifts for men**710K/yr+23.3%1.9% conv. - **liverpool**591K/yr-37.4%0.6% conv. - **liverpool gifts for boys**398K/yr-20.3%2.4% conv. - **liverpool fc**191K/yr+4.1%0.9% conv. - **liverpool gifts**167K/yr-1.8%1.5% conv. - **lfc gifts for men**66K/yr+6.5%1.4% conv. - **lfc**63K/yr-6.4%0.8% conv. - **liverpool fc gifts for men**48K/yr-5.9%2.2% conv. - **liverpool fc gifts**70K/yr-17.8%1.6% conv. - **liverpool water bottle**26K/yr+5.2%5.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/liverpool-mug/search-terms)
## **Top liverpool mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£26K4%£52K6%£78K8%£104K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liverpool F.C. Oversized Hoodie Blanket For Men Official Football Gifts (Black)**Liverpool F.C.**£23.26**4.8★1,914 rev](https://www.amazon.co.uk/dp/B08PC1174T) [2**Liverpool FC Fleece Hoodie Blanket for Boys Teenagers One Size Kids Oversized Hoodie Liverpool Gifts for Boys (Red)**Liverpool F.C.**£21.81**4.6★1,229 rev](https://www.amazon.co.uk/dp/B08PC12ZPM) [3**Team Merchandise Phantom Signature Football**Liverpool F.C.**£13.62**4.3★276 rev](https://www.amazon.co.uk/dp/B0BCWBFJ45) [4**Hy-Pro Officially Licensed Liverpool F.C 750ml Aluminium UV Sports Water Bottle Liverpool Water Bottle with Integrated Folding Straw - Neochrome Finish Leakproof Lightweight BPA Free**Hy-Pro**£9.52**4.3★1,637 rev](https://www.amazon.co.uk/dp/B0CG28Q9P3) [5**Hy-Pro Officially Licensed Liverpool F.C. Shin Pad With Sock Sleeve Junior - Shin Guard Breathable Lightweight Durable Protective Gear Merchandise Great Football Gift Idea Junior**Hy-Pro**£11.27**4.3★149 rev](https://www.amazon.co.uk/dp/B0DG2XVLT3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RAWDEM Ronaldo #7 Dragon Special Limited Edition Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (Black 30)**RAWDEM**£30.08**1 rev1mo ago](https://www.amazon.co.uk/dp/B0GR6JCNV8) [**FOCO Officially Licensed Liverpool FC Red Glide Backpack**FOCO**£19.56**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GPFH4QHD) [**Hy-Pro Officially Licensed Liverpool F.C. Scribble Ball Size 2 Colour in Football with 5 Colouring Pens Stand & Pump Football Toys Liverpool Gifts for Boys and Girls 3+**Hy-Pro**£11.29**114 rev1y ago](https://www.amazon.co.uk/dp/B0DHLDC64V) [**Hy-Pro Officially Licensed Liverpool F.C. Shin Pad With Sock Sleeve Junior - Shin Guard Breathable Lightweight Durable Protective Gear Merchandise Great Football Gift Idea Junior**Hy-Pro**£11.27**149 rev1y ago](https://www.amazon.co.uk/dp/B0DG2XVLT3) [**Liverpool F.C. Towel for Men Women Teens Boys 100% Cotton Football Crest Quick Dry Beach Bath Towel for Swim Gym Holiday Shower Bath Supporters Gear 137x69cm (Black)**Liverpool F.C.**£15.85**150 rev2y ago](https://www.amazon.co.uk/dp/B0CVXB13Y1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOCO Officially Licensed Liverpool FC Red Glide Backpack**FOCO**£19.56**4.0★**▲ 429%**](https://www.amazon.co.uk/dp/B0GPFH4QHD) [**RAWDEM Ronaldo #7 Dragon Special Limited Edition Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (Black 30)**RAWDEM**£30.08**5.0★**▲ 428%**](https://www.amazon.co.uk/dp/B0GR6JCNV8) [**Liverpool FC Ultra Holdall**FOCO**£31.30**4.6★**▲ 411%**](https://www.amazon.co.uk/dp/B0CJFX92BS) [**FOCO Liverpool FC Premier League EPL Club Crest Heather Grey Laptop Backpack Rucksack School Bag**FOCO**£27.62**4.5★**▲ 396%**](https://www.amazon.co.uk/dp/B07PDMR8CC) [**FOCO Officially Licensed All Over Team Print Football Mule Slippers (Liverpool FC) (6/7 UK)**FOCO**£15.84**4.4★**▲ 375%**](https://www.amazon.co.uk/dp/B0CF63BPPR)
**~~View all trending →~~**
## **What buyers say about liverpool mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Excellent quality”*
**Gifting Purpose**16%
*“Birthday present”*
**Value For Money**10%
*“Good value for money”*
**Size-Overall**5%
*“Fits perfectly”*
**Warmth**5%
*“Oversized hoodie for watching Football on TV, soft and warm”*
**Advertised Vs Actual Product**5%
*“As described”*
**Comfort-Overall**4%
*“Comfortable”*
**Design-Overall**3%
*“Great design”*
**Frame Quality**3%
*“Excellent quality, I was glad that i ordered the frame also”*
**Storage Capacity**3%
*“Looks good with plenty of room”*
### **What buyers complain about **
**Size-Overall**25%
*“Big”*
**Quality-Overall**14%
*“Really poor performance”*
**Value For Money**9%
*“To expensive for what you get”*
**Leak-Proof**7%
*“Leaky”*
**Durability**6%
*“broke within seconds”*
**Ease Of Use**3%
*“so unable to open or close the lid”*
**Rusts/Corrodes**3%
*“its gone rusty inside at the bottom”*
**Thickness**3%
*“its very thin”*
**Strength**3%
*“the pieces can be a little flimsy if you need to squeeze something in at a funny angle”*
**Frame Quality**2%
*“frame came split not happy”*
### **Top return reasons **
**Size-Overall**36%
**Leak-Proof**9%
**Gifting Purpose**8%
**Defective Material/Parts**7%
**Quality-Overall**5%
**Stitch/Finish/Polish**4%
**Durability**3%
**Frame Quality**2%
**Scratch Resistance**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is liverpool mug profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 99 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the liverpool mug niche?**
- 34 brands and 188 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in liverpool mug?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.0%.
- **When does demand for liverpool mug peak?**
- Demand peaks in Apr–May–Jun–Jul–Dec; the busiest month runs 13.0× the quietest.
- **What does it cost to enter the liverpool mug niche?**
- Listings span £4.16–£68.14; the average listing price is £14.25 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.
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