---
title: "Liverpool Blanket — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/liverpool-blanket"
last_updated: "2026-08-01T02:18:36.892Z"
locale: en
meta:
description: "Niche score 37/100 · £17K/yr market · 21K searches/yr · £16.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £17K/yr market · 21K searches/yr · £16.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liverpool Blanket — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **liverpool blanket**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 5Conversion 56Competition 44Returns 90Price range 74Avg price 80Brand share 8Review moat 75Quality gap 25
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****507**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£9.32–£31.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-40.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£17K**
£17K/yr · 21K searches
According to Flapen's Amazon United Kingdom niche tracking, liverpool blanket is a £17K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liverpool blanket market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£21K–£25K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#460**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **63%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- Liverpool F.C.64% - FOCO19% - Official Liverpool6% - Premier Life Store4% - The Big Softy3% - Todd Linens3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -40.4% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/liverpool-blanket/trend)
## **Top liverpool blanket search terms**
- **liverpool blanket**13K/yr-42.5%4.9% conv. - **liverpool fleece blanket**5K/yr-39.9%7.3% conv. - **liverpool blanket fleece**3K/yr-30.8%5.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/liverpool-blanket/search-terms)
## **Top liverpool blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£3K30%£5K40%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liverpool FC YNWA Fleece Blanket Bedroom Sports Gift**Liverpool F.C.**£9.96**4.4★133 rev](https://www.amazon.co.uk/dp/B0CLB7JC29) [2**Liverpool F.C. Fleece Bed Blanket Soft Sofa Throw for Bedroom Travel Home Decor 125 x 150cm Birthday Gifts for Men (Red)**Liverpool F.C.**£15.23**4.7★307 rev](https://www.amazon.co.uk/dp/B0CVSGW8VH) [3**Liverpool F.C. Fleece Blanket Soft Throws Sofa Blanket Throw Liverpool FC Gifts for Men Teens Kids**Liverpool F.C.**£14.64**4.6★448 rev](https://www.amazon.co.uk/dp/B09C21V33K) [4**Liverpool FC Ultra Holdall**FOCO**£31.32**4.6★59 rev](https://www.amazon.co.uk/dp/B0CJFX92BS) [5**Liverpool Fleece Blanket Throw Super Soft YNWA LIMITED EDITION**Official Liverpool**£12.77**4.6★505 rev](https://www.amazon.co.uk/dp/B0979M5B6W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOCO Liverpool Blanket Fleece Super Soft Large Throw 120cm x 150cm | Warm Cosy Lightweight Sofa Bed Travel Black Blanket | Official LFC Supporters Gift for Men Women Kids**FOCO**£12.43**7 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCMNJLM) [**Liverpool FC Officially Licensed Fleece Throw Sherpa Blanket | Super Soft Football YNWA Design | Warm Super Soft Feel Red Throw | Perfect for Home Bedroom Sleepovers & Camping | 120 x 150cm**Liverpool F.C.**£18.40**10 rev2y ago](https://www.amazon.co.uk/dp/B0D3M4QZLD) [**Liverpool F.C. Fleece Bed Blanket Soft Sofa Throw for Bedroom Travel Home Decor 125 x 150cm Birthday Gifts for Men (Red)**Liverpool F.C.**£15.23**307 rev2y ago](https://www.amazon.co.uk/dp/B0CVSGW8VH) [**Liverpool FC YNWA Fleece Blanket Bedroom Sports Gift**Liverpool F.C.**£9.96**133 rev2y ago](https://www.amazon.co.uk/dp/B0CLB7JC29) [**Liverpool FC Ultra Holdall**FOCO**£31.32**59 rev2y ago](https://www.amazon.co.uk/dp/B0CJFX92BS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liverpool FC Ultra Holdall**FOCO**£31.32**4.6★**▲ 740%**](https://www.amazon.co.uk/dp/B0CJFX92BS) [**The Big Softy Oversized Blanket Hoodie Kids - Teens Graphic Print Black Hoodie Blanket Sherpa Hooded Blanket Kids Oversized Hoodie Teens Blanket Hoodie Football Gift for Boys or Girls (Football)**The Big Softy**£17.46**4.8★**▲ 430%**](https://www.amazon.co.uk/dp/B0BN22GQVJ) [**Liverpool F.C. Oversized Hoodie Blanket For Men Official Football Gifts (Red)**Liverpool F.C.**£20.42**4.8★**▲ 369%**](https://www.amazon.co.uk/dp/B08PC1FRT8) [**Liverpool FC Officially Licensed Fleece Throw Sherpa Blanket | Super Soft Football YNWA Design | Warm Super Soft Feel Red Throw | Perfect for Home Bedroom Sleepovers & Camping | 120 x 150cm**Liverpool F.C.**£18.40**5.0★**▲ 164%**](https://www.amazon.co.uk/dp/B0D3M4QZLD) [**Liverpool F.C. Oversized Hoodie Blanket For Men Official Football Gifts (Black)**Liverpool F.C.**£23.24**4.8★**▲ 140%**](https://www.amazon.co.uk/dp/B08PC1174T)
**~~View all trending →~~**
## **What buyers say about liverpool blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Excellent quality”*
**Warmth**15%
*“Warm hoody”*
**Soft Feel**9%
*“Lovely and soft”*
**Value For Money**8%
*“Great value”*
**Gifting Purpose**7%
*“Great gift for the husband”*
**Comfort-Overall**7%
*“Very comfortable”*
**Size-Overall**7%
*“Great fit”*
**Thickness**4%
*“Good quality so thick and lush”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Material Quality**2%
*“Very comfortable material”*
### **What buyers complain about **
**Size-Overall**31%
*“Big”*
**Thickness**11%
*“Not as thick”*
**Arm Fit**8%
*“arm length good body good shape just a little too short as it says oversized I wouldnt like to agree”*
**Warmth**6%
*“doesnt keep you all that warm”*
**Value For Money**6%
*“Not worth it”*
### **Top return reasons **
**Size-Overall**69%
**Thin**8%
**Material Quality**6%
**Stitch/Finish/Polish**4%
**Pockets/Compartments**3%
**Length**3%
**Width**3%
**Lining Quality**3%
**Gap/Hole**1%
## **Common questions**
- **Is liverpool blanket profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the liverpool blanket niche?**
- 6 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in liverpool blanket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Arm Fit. The return rate is 1.3%.
- **When does demand for liverpool blanket peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.0× the quietest.
- **What does it cost to enter the liverpool blanket niche?**
- Listings span £9.32–£31.32; the average listing price is £16.82 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)