---
title: "Lily of the Valley Plant — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lily-of-the-valley-plant"
last_updated: "2026-08-01T01:42:19.200Z"
locale: en
meta:
description: "Niche score 52/100 · £17K/yr market · 36K searches/yr · £11.58 avg price. A small market ($17K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £17K/yr market · 36K searches/yr · £11.58 avg price. A small market ($17K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lily of the Valley Plant — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **lily of the valley plant**
**Worth a look**
Shows low returns (0.0%), but a small market ($17K/yr) keeps it on the watch list.
Market size 4Growth 22Conversion 50Competition 57Returns 100Price range 49Avg price 47Brand share 48Review moat 97Quality gap 99
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****63.55**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.98–£24.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.58**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£17K**
£17K/yr · 36K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, lily of the valley plant is a £17K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lily of the valley plant market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£17K–£23K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#1,415**
- **Page quality**
- **0%**
- **Prime**
- **5%**
- **Sponsored**
- **59%**
- **Out of stock**
- **47.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 98%
**Open market**
**20%**
- YouGarden35% - GROWTANICAL16% - Cambridge Farmers Outlet12% - Carbeth Plants8% - GKUHGCA6% - junkondra4%
## **Demand**
Weekly Amazon search volume, last 9 weeks — -5.0% search growth over the last 90 days.
900700May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/lily-of-the-valley-plant/trend)
## **Top lily of the valley plant search terms**
- **lily of the valley plant**11K/yr+126.0%5.0% conv. - **lilly of the valley plant**6K/yr+56.7%3.6% conv. - **lily of the valley bulbs**9K/yr-61.1%3.3% conv. - **lily of the valley plants**3K/yr+14.8%3.9% conv. - **lily of the valley seeds**3K/yr+6.8%1.1% conv. - **lilly of the valley bulbs**4K/yr-66.1%3.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/lily-of-the-valley-plant/search-terms)
## **Top lily of the valley plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£84410%£2K15%£3K20%£3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YouGarden Lily of the Valley Perennial Plants Set of Three Established Plants in 9cm Pots Favourite Plant of Queen Elizabeth Shade Loving**YouGarden**£15.31**4.1★358 rev](https://www.amazon.co.uk/dp/B00C59929E) [2**Convallaria Majalis Lily of The Valley Jumbo Planting Pips x 5 by Growtanical**GROWTANICAL**£10.81**3.9★272 rev](https://www.amazon.co.uk/dp/B07JM9HTW1) [3**3 x Bare Root Lily of The Valley (Convallaria majalis) Free UK Postage**Cambridge Farmers Outlet**£12.48**4.5★13 rev](https://www.amazon.co.uk/dp/B0719LD651) [4**Convallaria Lily of The Valley 10 pips**YouGarden**£11.87**4.1★40 rev](https://www.amazon.co.uk/dp/B08THW4Z86) [5**YouGarden Lily of The Valley Perennial Plants Established Plant in 9cm Pot Potted Plants for Gardens Shade Loving Flowering Plants. Lily of The Valley Plant for Garden**YouGarden**£10.56**4.1★358 rev](https://www.amazon.co.uk/dp/B0BGQBKBFT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rare Lily of The Valley rhizomes Low Maintenance Cold-Hardy Perennial Fragrant Suitable for Indoor and Outdoor Gardens Hardy Perennial Excellent Display-5 Bulbs-E**MUIEFDFUIUE**£9.40**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GRMLJ3VN) [**Lily of The Valley Bulbs UK Lily of The Valley Plants for Garden Potted-Plants-Rhizome Excellent Display-3bulbs-m**MJKIJBBO**£7.67**11 rev5mo ago](https://www.amazon.co.uk/dp/B0FGCNNK9M) [**Premium Lily of the Valley Bulbs Simple to Grow Perfect for Gardens Cut Flowers & Enchanting Displays Winter Hardy Lily of the Valley Bulbs-3 Bulbs-A**GKUHGCA**£8.94**8 rev10mo ago](https://www.amazon.co.uk/dp/B0FT6W7XD3) [**Carbeth Plants Convallaria Rosea Bare Root - Pink Lily of the Valley (3)**Carbeth Plants**£11.65**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FN4PRP1Z) [**Lily of The Valley Bulbs Mix for Planting Now UK/Cut Flowers/Greening Flower/Strong Plants That Grow Well/Good for Containers/Natural Organic/Wedding Flowers.-5Bulbs-A**VJIDOSO**£8.52**7 rev1y ago](https://www.amazon.co.uk/dp/B0FJF7H4N5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YouGarden Lily of the Valley Pink Established Plant in a 9cm Pot Ready to Plant**YouGarden**£10.78**3.0★**▲ 132%**](https://www.amazon.co.uk/dp/B0F6YX6Q94) [**Carbeth Plants Lily of the Valley Convallaria Majalis 10.5cm Potted Plant Fragrant Spring Flowering Hardy Perennial for Shade Gardens**Carbeth Plants**£16.65**3.4★**▲ 127%**](https://www.amazon.co.uk/dp/B09SD6S1TP) [**Convallaria Lily of The Valley 10 pips**YouGarden**£11.87**4.1★**▲ 108%**](https://www.amazon.co.uk/dp/B08THW4Z86) [**2 Convallaria Lily of The Valley Spring Garden Perennial Root White Flower Plant**Blue Magic Design**£4.98**3.2★**▲ 98%**](https://www.amazon.co.uk/dp/B09YYM6361) [**Premium Lily of the Valley Bulbs Simple to Grow Perfect for Gardens Cut Flowers & Enchanting Displays Winter Hardy Lily of the Valley Bulbs-3 Bulbs-A**GKUHGCA**£8.94**2.4★**▲ 91%**](https://www.amazon.co.uk/dp/B0FT6W7XD3)
**~~View all trending →~~**
## **What buyers say about lily of the valley plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**67%
*“they are growing so well”*
**Value For Money**11%
*“Great value for money”*
**Advertised Vs Actual Product**7%
*“Advertised as established”*
**Quality-Overall**7%
*“Good quality”*
**Smell**2%
*“Great scent, easy to plant”*
**Ease Of Use**2%
*“Easy to plant and grow”*
### **What buyers complain about **
**Plant Growth**46%
*“not growing”*
**Value For Money**16%
*“I loose my money”*
**Durability**13%
*“Sadly all died in a month”*
**Quality-Overall**7%
*“Poor quality would not buy again”*
**Moist/Dry**6%
*“This plant I received completely dried”*
**Size-Overall**3%
*“small”*
**Add-Ons/Attachments**3%
*“no bulb attached”*
**Instructions/User Manual/Troubleshooting**3%
*“No instruction on how to use it whatsoever”*
### **Top return reasons **
**Plant Growth**30%
**Quality-Overall**30%
**Moist/Dry**20%
**Advertised Vs Actual Product**20%
## **Common questions**
- **Is lily of the valley plant profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lily of the valley plant niche?**
- 14 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in lily of the valley plant?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Durability. The return rate is 0.0%.
- **What does it cost to enter the lily of the valley plant niche?**
- Listings span £4.98–£24.57; the average listing price is £11.58 (sweet spot $15–$100). The average incumbent carries 64 reviews — the moat a new listing must climb.
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