---
title: "Lily Bulbs — £4K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lily-bulbs"
last_updated: "2026-08-01T02:53:56.784Z"
locale: en
meta:
description: "Niche score 47/100 · £4K/yr market · 41K searches/yr · £8.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £4K/yr market · 41K searches/yr · £8.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lily Bulbs — £4K/yr Amazon UK Niche (2026) - Flapen"
---
# **lily bulbs**
**Skip it**
A small market ($4K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 17Conversion 15Competition 74Returns 100Price range 18Avg price 24Brand share 57Review moat 89Quality gap 98
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****211**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£8.50**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.80–£17.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£4K**
£4K/yr · 41K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, lily bulbs is a £4K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lily bulbs market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£17K–£21K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#583**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **83%**
- **Out of stock**
- **25.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 82%
**Open market**
**23%**
- GreenBrokers25% - schone13% - Botanical Bliss12% - YouGarden11% - Oliwier's Bulbs10% - BNJKYUOKW6%
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — -16.8% search growth over the last 90 days.
1K750Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, May · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/lily-bulbs/trend)
## **Top lily bulbs search terms**
- **lily bulbs**17K/yr-17.5%1.9% conv. - **lilies bulbs**5K/yr+8.2%3.1% conv. - **lily bulbs for planting now uk**6K/yr-25.7%6.2% conv. - **lilly bulbs for planting now uk**5K/yr-23.5%5.5% conv. - **lilly bulbs**4K/yr-33.6%2.7% conv. - **lily seeds**3K/yr+12.1%1.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/lily-bulbs/search-terms)
## **Top lily bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£21310%£42615%£63920%£8511101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mega Pack Lilies | 15 Mixed Summer Flowering Bulbs | Bee & Butterfly Friendly | Eco Packaging | Premium Holland Selection Quality**GreenBrokers**£10.65**4.0★1,683 rev](https://www.amazon.co.uk/dp/B09R23R21K) [2**Mega Pack Oriental Lilies Bulbs | 15 Mixed Summer Flowering Bulbs | Bee & Butterfly Friendly | Eco Packaging | Premium Holland Selection Quality**GreenBrokers**£9.26**4.0★1,683 rev](https://www.amazon.co.uk/dp/B0DS2R6ZXT) [3**Perennial Calla Lily Bulbs Easy to Maintain Easily Pollinated - Grow in Beds Borders Patio Pots Excellent Display-2 Bulbs-G**Nyugs**£8.91**3.8★37 rev](https://www.amazon.co.uk/dp/B0FXX2DG6X) [4**20x Ixia Mixed Bulbs African Corn Lily Mix Multi-Coloured Flowers Beautiful Autumn Planting Garden Perennial Plant Size 5/6**Oliwier's Bulbs**£5.79**4.0★351 rev](https://www.amazon.co.uk/dp/B08LCZB6W4) [5**Lily Plants Perennial- Fragrant Flowers- Rare and Beautiful Lily Bulbs Ideal for Rockeries- Borders & Indoor or Outdoor Displays-2bulbs-D**BNSOIDE**£9.84**3.0★2 rev](https://www.amazon.co.uk/dp/B0FVLKX9W1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Perennial/Calla Lily Bulbs for Planting Now UK Quality Display Available in a Variety of Colors Ready to Plant-2bulbs-D**BNJKYUOKW**£6.13**13 rev6mo ago](https://www.amazon.co.uk/dp/B0GGZW4FTX) [**Perennial/Calla Lily Bulbs for Planting Now UK Quality Display Available in a Variety of Colors Ready to Plant-2bulbs-A**BNJKYUOKW**£6.23**13 rev6mo ago](https://www.amazon.co.uk/dp/B0GH117BD5) [**Perennial Calla Lily Bulbs Easy to Maintain Easily Pollinated - Grow in Beds Borders Patio Pots Excellent Display-2 Bulbs-G**Nyugs**£8.91**37 rev9mo ago](https://www.amazon.co.uk/dp/B0FXX2DG6X) [**Lily Plants Perennial- Fragrant Flowers- Rare and Beautiful Lily Bulbs Ideal for Rockeries- Borders & Indoor or Outdoor Displays-2bulbs-D**BNSOIDE**£9.84**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FVLKX9W1) [**Lily Bulbs for Planting Now UK Wedding Flowers Perennial-Mix Golden Jade Carving Feels Perfect Gorgeous-2bulbs-A**UIODERDC**£7.30**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FS1LRWM7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10 x Lilium Asiatic Mixed Delightful Mix of Bright Blooms Perennial Summer Flowering Bulbs for Your Beautiful Garden**schone**£7.79**3.8★**▲ 127%**](https://www.amazon.co.uk/dp/B0BTSLVW6G) [**Summer Flowering Bulbs Collection Perennial Plant Now for Your Beautiful Garden (8 x Lilies Oriental Mixed)**schone**£7.40**3.7★**▲ 126%**](https://www.amazon.co.uk/dp/B0CYLT8HQ4) [**YouGarden Pollen-Free Lily Butterfly Double Collection Set of 10 Bulbs Ready to Grow On and Plant Out**YouGarden**£10.32**5.0★**▲ 117%**](https://www.amazon.co.uk/dp/B0DT4KV61P) [**Perennial/Calla Lily Bulbs for Planting Now UK Quality Display Available in a Variety of Colors Ready to Plant-2bulbs-D**BNJKYUOKW**£6.13**3.1★**▲ 116%**](https://www.amazon.co.uk/dp/B0GGZW4FTX) [**Lily Plants Perennial- Fragrant Flowers- Rare and Beautiful Lily Bulbs Ideal for Rockeries- Borders & Indoor or Outdoor Displays-2bulbs-D**BNSOIDE**£9.84**3.0★**▲ 108%**](https://www.amazon.co.uk/dp/B0FVLKX9W1)
**~~View all trending →~~**
## **What buyers say about lily bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**42%
*“they are already growing fast”*
**Value For Money**20%
*“GOOD PRICE”*
**Quality-Overall**15%
*“They are absolutely beautiful. see my photos”*
**Size-Overall**8%
*“a good size”*
**Instructions/User Manual/Troubleshooting**4%
*“Good instruction”*
**Color**3%
*“my new favourite colour”*
**Smell**1%
*“Scented lily”*
**Strength**1%
*“Good strong bulbs, growing well”*
**Advertised Vs Actual Product**1%
*“Everything is what Amazon said it would be”*
### **What buyers complain about **
**Plant Growth**46%
*“No sign of growth yet”*
**Quality-Overall**15%
*“not good quality”*
**Value For Money**7%
*“Would not waste your money”*
**Size-Overall**6%
*“TALLEST IS ONLY 80cm”*
**Natural Resource Wastage**5%
*“Waste of money”*
**Color**4%
*“No colour at all”*
**Defective Material/Parts**2%
*“Issue with one part”*
**Durability**2%
*“in less than a month they grow up”*
**Strength**2%
*“nothing grew sadly”*
**Smell**2%
*“Beautiful flower just no scent”*
### **Top return reasons **
**Moist/Dry**28%
**Plant Growth**22%
**Size-Overall**12%
**Material Quality**8%
**Advertised Vs Actual Product**8%
**Quality-Overall**4%
**Functionality-Overall**4%
**Touch/Button Controls**4%
**Instructions/User Manual/Troubleshooting**4%
**Value For Money**4%
## **Common questions**
- **Is lily bulbs profitable to sell on Amazon United Kingdom?**
- The niche generates £4K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the lily bulbs niche?**
- 13 brands and 14 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in lily bulbs?**
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for lily bulbs peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the lily bulbs niche?**
- Listings span £4.80–£17.29; the average listing price is £8.50 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)