---
title: "Trend — lighters multipack - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lighters-multipack/trend"
last_updated: "2026-08-01T02:50:35.501Z"
locale: en
meta:
  description: "Niche score 50/100 · £28K/yr market · 240K searches/yr · £10.62 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £28K/yr market · 240K searches/yr · £10.62 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lighters multipack - Flapen"
---

# **lighters multipack**

**Worth a look**

Shows low returns (0.4%), but a small market ($28K/yr) keeps it on the watch list.

Market size 7Growth 22Conversion 14Competition 76Returns 98Price range 39Avg price 38Brand share 65Review moat 61Quality gap 97

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,071.4**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£3.21–£22.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.62**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£28K**

£28K/yr · 240K searches

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")