---
title: "Search terms — lego gifts - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lego-gifts/search-terms"
last_updated: "2026-08-01T02:23:14.529Z"
locale: en
meta:
  description: "Niche score 39/100 · £44K/yr market · 134K searches/yr · £10.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £44K/yr market · 134K searches/yr · £10.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lego gifts - Flapen"
---

# **lego gifts**

**Skip it**

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 19Conversion 37Competition 62Returns 97Price range 49Avg price 41Brand share 33Review moat 33Quality gap 21

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£5.39–£24.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.89**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,183.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£44K**

£44K/yr · 134K searches