---
title: "Search terms — lawnmower - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lawnmower/search-terms"
last_updated: "2026-07-31T11:29:14.353Z"
locale: en
meta:
  description: "Niche score 71/100 · £4.2M/yr market · 3.3M searches/yr · £101.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 71/100 · £4.2M/yr market · 3.3M searches/yr · £101.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — lawnmower - Flapen"
---

# **lawnmower**

**Launch it**

A $4.2M/yr market growing +51.2% this quarter with returns at 1.5% — clears our launch bar.

Market size 97Growth 70Conversion 16Competition 88Returns 86Price range 38Avg price 75Brand share 63Review moat 52Quality gap 82

**Market size**

**Incredible****£4.2M**

£4.2M/yr · 3.3M searches

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£101.02**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+51.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,407.75**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£33.25–£207.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")