---
title: "Search terms — lawn fertiliser - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lawn-fertiliser/search-terms"
last_updated: "2026-08-01T04:16:45.246Z"
locale: en
meta:
  description: "Niche score 56/100 · £106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lawn fertiliser - Flapen"
---

# **lawn fertiliser**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 50Conversion 65Competition 59Returns 100Price range 62Avg price 64Brand share 41Review moat 49Quality gap 70

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£13.64**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.60–£32.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+19.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,560.96**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£106K**

£106K/yr · 135K searches