---
title: "Trend — lavender plants - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lavender-plants/trend"
last_updated: "2026-08-01T03:43:13.768Z"
locale: en
meta:
  description: "Niche score 59/100 · £143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lavender plants - Flapen"
---

# **lavender plants**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 69Conversion 52Competition 60Returns 100Price range 40Avg price 47Brand share 23Review moat 79Quality gap 93

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****425.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+50.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£11.59**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£2.82–£23.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£143K**

£143K/yr · 288K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand