---
title: "Lavender Plants — £143K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lavender-plants"
last_updated: "2026-08-01T02:46:42.983Z"
locale: en
meta:
description: "Niche score 59/100 · £143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavender Plants — £143K/yr Amazon UK Niche (2026) - Flapen"
---
# **lavender plants**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 31Growth 69Conversion 52Competition 60Returns 100Price range 40Avg price 47Brand share 23Review moat 79Quality gap 93
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****425.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+50.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.59**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.82–£23.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£143K**
£143K/yr · 288K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lavender plants is a £143K/yr Amazon United Kingdom market (288K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender plants market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£116K–£145K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **13%**
- **Sponsored**
- **83%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 96%
**Open market**
**5%**
- Carbeth Plants53% - Wolds Collection13% - GardenersDream11% - Thompson & Morgan9% - Simply Garden5% - Generic4% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.5% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/lavender-plants/trend)
## **Top lavender plants search terms**
- **lavender plants**190K/yr+54.3%3.5% conv. - **lavender plants outdoor garden ready**18K/yr+64.4%4.3% conv. - **lavender plant**21K/yr+23.1%3.0% conv. - **english lavender plants**11K/yr+94.2%4.2% conv. - **french lavender plants**6K/yr+103.0%2.3% conv. - **lavender plants for sale**7K/yr+32.4%1.8% conv. - **lavender plug plants**6K/yr-18.4%3.1% conv. - **english lavender**4K/yr+84.2%3.0% conv. - **lavanda plant**3K/yr+74.6%1.5% conv. - **lavender plants outdoor**4K/yr+12.3%2.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/lavender-plants/search-terms)
## **Top lavender plants products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£14K15%£21K20%£29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carbeth Plants English Lavender Herb Plant 14cm Pot - Scented Garden Plant**Carbeth Plants**£11.54**4.1★1,375 rev](https://www.amazon.co.uk/dp/B07PT82TQR) [2**Carbeth Plants 2 x English Lavender Herb Plants in 14cm Pots**Carbeth Plants**£19.48**4.1★1,375 rev](https://www.amazon.co.uk/dp/B07PQ8DVXC) [3**Carbeth Plants Lavender Angustifolia Purple 6 Pack - Fragrant Perennials**Carbeth Plants**£17.67**4.5★128 rev](https://www.amazon.co.uk/dp/B0921GW8N6) [4**GardenersDream English Lavender Evergreen Fragrant Garden Plant - Outdoor Garden Ready Lavender for Aromatherapy & Culinary Use - Fresh Kitchen Herbs for Borders & Pots (1020cm incl. 14cm Pot)**GardenersDream**£8.93**3.9★39 rev](https://www.amazon.co.uk/dp/B09WNJ996T) [5**Lavender Angustifolia Fragrant Garden Plants for Borders Pots Container (6 Pack)**GardenersDream**£13.84**4.7★244 rev](https://www.amazon.co.uk/dp/B08DVDN8BV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**9 x Lavender Hidcote Plants in 10.5cm Pots Hardy Outdoor Lavender Plants Fragrant Purple Flowers Bee & Pollinator Friendly Garden Perennial Plants**Tropical Plants UK**£23.27**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H5X3J1GG) [**English Lavender Plant in Large Pot Outdoor Lavandula Angustifolia Garden Ready Bee Friendly & Butterfly Plant Hardy Fragrant Perennial for Patio Borders & Containers**Generic**£13.62**38 rev3mo ago](https://www.amazon.co.uk/dp/B0GVL5SV88) [**Carbeth Plants 6 Pack Lavender Angustifolia White - Pollinator Friendly**Carbeth Plants**£17.50**58 rev1y ago](https://www.amazon.co.uk/dp/B0F7LT2R8F) [**1 Astilbe Younique Lilac Beautiful Soft Lavender Pink Feathery Plumes Fragrant Triangular Blooms Perfect for a Stunning Summer Garden Grown for UK Climate Conditions**Botanical Bliss**£5.54**14 rev1y ago](https://www.amazon.co.uk/dp/B0DNWFW7FN) [**Carbeth Plants Lavender Angustifolia Plant in 14cm Pot - English Lavandula**Carbeth Plants**£11.58**62 rev2y ago](https://www.amazon.co.uk/dp/B0CTXFB7GR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**9 x Lavender Hidcote Plants in 10.5cm Pots Hardy Outdoor Lavender Plants Fragrant Purple Flowers Bee & Pollinator Friendly Garden Perennial Plants**Tropical Plants UK**£23.27**5.0★**▲ 116%**](https://www.amazon.co.uk/dp/B0H5X3J1GG) [**English Lavender Plant in Large Pot Outdoor Lavandula Angustifolia Garden Ready Bee Friendly & Butterfly Plant Hardy Fragrant Perennial for Patio Borders & Containers**Generic**£13.62**3.4★**▲ 110%**](https://www.amazon.co.uk/dp/B0GVL5SV88) [**Carbeth Plants 3 x Lavender Plant Mix in 9cm Pots - Hardy Garden Plants**Carbeth Plants**£14.17**4.0★**▲ 109%**](https://www.amazon.co.uk/dp/B07DZ2WS8L) [**GardenersDream English Lavender Evergreen Fragrant Garden Plant - Outdoor Garden Ready Lavender for Aromatherapy & Culinary Use - Fresh Kitchen Herbs for Borders & Pots (1020cm incl. 14cm Pot)**GardenersDream**£8.93**3.9★**▲ 107%**](https://www.amazon.co.uk/dp/B09WNJ996T) [**1 Astilbe Younique Lilac Beautiful Soft Lavender Pink Feathery Plumes Fragrant Triangular Blooms Perfect for a Stunning Summer Garden Grown for UK Climate Conditions**Botanical Bliss**£5.54**2.8★**▲ 96%**](https://www.amazon.co.uk/dp/B0DNWFW7FN)
**~~View all trending →~~**
## **What buyers say about lavender plants**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**50%
*“Excellent, growing well”*
**Quality-Overall**14%
*“Amazing quality”*
**Smell**10%
*“The best lavender ever - the smell”*
**Value For Money**6%
*“Great value”*
**Size-Overall**6%
*“Good Size”*
**Strength**3%
*“Very sturdy”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Color**1%
*“I love the colour”*
**Ease Of Use**1%
*“Easy to look after”*
**Moist/Dry**1%
*“still moist so no issues at all - planted the next day”*
### **What buyers complain about **
**Plant Growth**30%
*“They didn't germinate”*
**Size-Overall**24%
*“They are tiny”*
**Value For Money**10%
*“Not worth the price at all”*
**Durability**10%
*“This one after a week I think it's dead”*
**Quality-Overall**6%
*“these are easily the worst quality plants I've ever purchased”*
**Advertised Vs Actual Product**3%
*“The plant is nothing like the picture”*
**Moist/Dry**3%
*“don't let it dry out”*
**Contamination**2%
*“Potted and put in greenhouse, and watered”*
**Natural Resource Wastage**1%
*“Waste of money :”*
**Smell**1%
*“Very young hardly any aroma”*
### **Top return reasons **
**Plant Growth**28%
**Size-Overall**19%
**Advertised Vs Actual Product**14%
**Moist/Dry**8%
**Quality-Overall**7%
**Value For Money**4%
**Leak-Proof**3%
**Contamination**3%
**Durability**3%
**Flatness**2%
## **Common questions**
- **Is lavender plants profitable to sell on Amazon United Kingdom?**
- The niche generates £143K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +50.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the lavender plants niche?**
- 10 brands and 11 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in lavender plants?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for lavender plants peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 12.1× the quietest.
- **What does it cost to enter the lavender plants niche?**
- Listings span £2.82–£23.27; the average listing price is £11.59 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.
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