---
title: "Trend — laundry basket - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/laundry-basket/trend"
last_updated: "2026-08-01T03:39:59.733Z"
locale: en
meta:
  description: "Niche score 61/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — laundry basket - Flapen"
---

# **laundry basket**

**Worth a look**

Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 19Conversion 35Competition 81Returns 96Price range 60Avg price 62Brand share 63Review moat 24Quality gap 52

**Market size**

**Incredible****£2.7M**

£2.7M/yr · 7.2M searches

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£13.47**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£6.89–£26.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,374.13**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.6%**

90-day search growth — must beat 0% to launch