---
title: "Trend — lanterns - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lanterns/trend"
last_updated: "2026-08-01T03:38:05.906Z"
locale: en
meta:
  description: "Niche score 61/100 · £145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lanterns - Flapen"
---

# **lanterns**

**Worth a look**

Shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 21Conversion 20Competition 95Returns 88Price range 84Avg price 86Brand share 95Review moat 59Quality gap 76

**Competition**

**Great****20%**

top-5 click share — an open shelf

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£19.39**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£5.64–£73.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,158.97**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£145K**

£145K/yr · 470K searches

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")