---
title: "Lanterns — £145K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lanterns"
last_updated: "2026-08-01T02:44:14.062Z"
locale: en
meta:
description: "Niche score 61/100 · £145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lanterns — £145K/yr Amazon UK Niche (2026) - Flapen"
---
# **lanterns**
**Worth a look**
Shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 31Growth 21Conversion 20Competition 95Returns 88Price range 84Avg price 86Brand share 95Review moat 59Quality gap 76
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.64–£73.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,158.97**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£145K**
£145K/yr · 470K searches
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, lanterns is a £145K/yr Amazon United Kingdom market (470K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lanterns market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£97K–£116K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**65 **▼falling
**Sellers**
**164**
**Top-5 brand share**
**36%**
Top 20: 72%
**Top-5 click share**
**20%**
Top 20: 47%
**Open market**
**60%**
- NUPTIO17% - PERFNIQUE6% - TRIROCKS6% - LABOTA4% - yowin4% - homelife for easy living3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
13K8KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/lanterns/trend)
## **Top lanterns search terms**
- **lanterns for outside**64K/yr+152.9%1.2% conv. - **lanterns**97K/yr-9.5%1.0% conv. - **candle lantern**51K/yr-37.9%0.6% conv. - **lanterns for living room**69K/yr-55.6%0.3% conv. - **lanterns for candles**31K/yr-35.9%0.5% conv. - **outdoor candle lantern**10K/yr+59.9%0.7% conv. - **garden candle lanterns**7K/yr+64.2%0.6% conv. - **black lantern**19K/yr-26.2%0.5% conv. - **candle lanterns indoor**22K/yr-48.1%0.5% conv. - **large lantern**14K/yr-35.5%0.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/lanterns/search-terms)
## **Top lanterns products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£6K6%£9K8%£12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Perfnique Modern Farmhouse Lantern Decor 15 13 Set of 2 Black Metal Lanterns 2 LED 6hr Timer Flickering Flameless Candles Lanterns Decorative for Outdoor Decor Home Indoor Patio (Black)**PERFNIQUE**£17.15**4.6★611 rev](https://www.amazon.co.uk/dp/B0C5CWTBTX) [2**NUPTIO Lantern Outdoor for Candle Black: 24cm Tall Living Room Garden Candle Lanterns Hanging Indoor Outside Decorative Memorial Metal Glass Christmas Halloween Wedding Centrepieces Black Ornament**NUPTIO**£14.11**4.3★471 rev](https://www.amazon.co.uk/dp/B0CTXC89CX) [3**LABOTA 5 Pack Chinese Sky Lanterns Sky Lantern to Release in Memory 100% Biodegradable Eco Friendly Floating Lanterns for Outside Flying Party Decoratin Birthday Eid Funeral Memorial Day**LABOTA**£10.26**4.1★3,545 rev](https://www.amazon.co.uk/dp/B07MBD5FKQ) [4**HomeLife Nebraska LED Storm Lamp with 15 Bright LEDs / Carry Handle / Weatherproof Design / Variable Dimmer Settings / Energy Saving / Battery Operated - D1201CP - Copper**homelife for easy living**£10.95**4.4★1,470 rev](https://www.amazon.co.uk/dp/B0140WFL6G) [5**Nuptio Lanterns for Candles Garden Lanterns 2 Pcs Vintage Style Hanging Small Lanterns for Tealight Candle Black Candle Tea Light Holders for Indoor Outdoor Events Birthday Party Wedding**NUPTIO**£10.12**4.0★484 rev](https://www.amazon.co.uk/dp/B08GLF2R72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GEARLITE Solar Lanterns Outdoor 2 Pack Flickering Flame Solar Lights Outdoor Garden IP65 Waterproof Hanging Garden Lanterns Decor for Table Patio Cemetery Auto On/Off Solar Powered Garden Lights**GEARLITE**£14.82**375 rev4mo ago](https://www.amazon.co.uk/dp/B0GDZWGN8D) [**KALAHOL 2 Pack Solar Lanterns Outdoor Garden Hanging Solar Garden Lanterns with Realistic Flickering Flame Waterproof Decorative Solar Garden Ornaments for Garden Pathway Patio Table (Grid Style)**KALAHOL**£15.26**207 rev4mo ago](https://www.amazon.co.uk/dp/B0DHKTRPDM) [**2026 Newest Solar Lanterns Light KALAHOL 2 Pack Solar Lanterns Garden Ornaments Outdoor with Beautiful Pattern IP44 Hanging Solar Lights Outdoor Garden for Outside Table Patio Balcony Courtyard**KALAHOL**£16.90**468 rev5mo ago](https://www.amazon.co.uk/dp/B0CQRLBKS9) [**Yowin Solar Lanterns for Outside 2 Pack 22cm Tempered Glass Hanging Solar Lights Outdoor Garden with Flickering Candle Waterproof Outdoor Lanterns for Patio Pathway Balcony Mother Gift Decorations**yowin**£18.45**502 rev1y ago](https://www.amazon.co.uk/dp/B0DSL783JZ) [**NUPTIO Vintage Lanterns Gold Distressed: 24cm Tall Decorative Hanging Farmhouse Metal Lantern Indoor Decor with Glass - Candle Holder for Halloween Home Mantle Living Room Patio**NUPTIO**£14.66**471 rev1y ago](https://www.amazon.co.uk/dp/B0DFSK299V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GEARLITE Solar Lanterns Outdoor 2 Pack Flickering Flame Solar Lights Outdoor Garden IP65 Waterproof Hanging Garden Lanterns Decor for Table Patio Cemetery Auto On/Off Solar Powered Garden Lights**GEARLITE**£14.82**4.4★**▲ 348%**](https://www.amazon.co.uk/dp/B0GDZWGN8D) [**RECHOO Solar Lights - 2 Pack Hanging Garden Lanterns Metal Warm White Waterproof Outdoor Lanterns for Decoration Pathway Patio**RECHOO**£17.75**4.5★**▲ 260%**](https://www.amazon.co.uk/dp/B0D7HN6MBP) [**KALAHOL 2 Pack Solar Lanterns Outdoor Garden Hanging Solar Garden Lanterns with Realistic Flickering Flame Waterproof Decorative Solar Garden Ornaments for Garden Pathway Patio Table (Grid Style)**KALAHOL**£15.26**3.9★**▲ 237%**](https://www.amazon.co.uk/dp/B0DHKTRPDM) [**KOOPER Solar Lights Outdoor Garden 2 Pack Hanging Solar Lanterns with LED Bulds Waterproof Garden Ornaments Outdoor Lantern Lights for Decoration Yard Pathway Patio**KOOPER**£17.32**4.6★**▲ 237%**](https://www.amazon.co.uk/dp/B0CRYDG6QF) [**Unique Birthday Gift for Mum MOXTOYU Solar Lanterns 2Pack Outdoor Solar Lights with IP44 Water Resistant Auto On/Off Metal Yard Art Garden Lights for Lawn Patio (Black)**MOXTOYU**£18.18**4.6★**▲ 178%**](https://www.amazon.co.uk/dp/B09PTM5Z7N)
**~~View all trending →~~**
## **What buyers say about lanterns**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**36%
*“Nice a bright”*
**Quality-Overall**14%
*“Excellent build quality”*
**Value For Money**11%
*“great value for money”*
**Charging**4%
*“easy to charge up”*
**Design-Overall**4%
*“Clever design”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Size-Overall**2%
*“are a convenient size”*
**Battery Life**2%
*“Long lasting battery”*
**Color**2%
*“Lovely warm coloured light”*
**Strength**2%
*“they sturdy”*
### **What buyers complain about **
**Size-Overall**20%
*“Small lanterns”*
**Brightness/Shine/Glow**10%
*“Not very bright”*
**Functionality-Overall**8%
*“Had to return as one of the lanterns didn't work”*
**Quality-Overall**6%
*“Not good quality”*
**Durability**6%
*“Broke”*
**Value For Money**4%
*“Not that good value”*
**Charging**3%
*“Fails to recharge”*
**Strength**3%
*“not very sturdy”*
**Defective Material/Parts**3%
*“Item arrived damaged only 2 work”*
**Advertised Vs Actual Product**2%
*“Not as seen in picture”*
### **Top return reasons **
**Size-Overall**30%
**Defective Material/Parts**11%
**Functionality-Overall**11%
**Brightness/Shine/Glow**10%
**Quality-Overall**6%
**Color**6%
**Charging**5%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Material Quality**1%
## **Common questions**
- **Is lanterns profitable to sell on Amazon United Kingdom?**
- The niche generates £145K/yr across 116 tracked products. 10 of 24 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the lanterns niche?**
- 65 brands and 164 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in lanterns?**
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Functionality-Overall. The return rate is 1.3%.
- **When does demand for lanterns peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the lanterns niche?**
- Listings span £5.64–£73.94; the average listing price is £19.39 (sweet spot $15–$100). The average incumbent carries 1,159 reviews — the moat a new listing must climb.
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