---
title: "Search terms — lanterns for living room - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/lanterns-for-living-room/search-terms"
last_updated: "2026-08-01T03:15:10.971Z"
locale: en
meta:
  description: "Niche score 50/100 · £67K/yr market · 296K searches/yr · £21.16 avg price. Soft demand (-36.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £67K/yr market · 296K searches/yr · £21.16 avg price. Soft demand (-36.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lanterns for living room - Flapen"
---

# **lanterns for living room**

**Worth a look**

Shows a sweet-spot price point ($21.16 avg), but soft demand (-36.4% this quarter) keeps it on the watch list.

Market size 17Growth 7Conversion 13Competition 83Returns 58Price range 80Avg price 90Brand share 66Review moat 71Quality gap 79

**Avg price**

**Great****£21.16**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****£5.64–£56.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****678.92**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****£67K**

£67K/yr · 296K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-36.4%**

90-day search growth — must beat 0% to launch