---
title: "Knitting Needles — £237K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/knitting-needles"
last_updated: "2026-08-01T03:52:36.542Z"
locale: en
meta:
description: "Niche score 53/100 · £237K/yr market · 565K searches/yr · £8.66 avg price. Soft demand (-47.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £237K/yr market · 565K searches/yr · £8.66 avg price. Soft demand (-47.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Knitting Needles — £237K/yr Amazon UK Niche (2026) - Flapen"
---
# **knitting needles**
**Worth a look**
Shows low returns (0.8%), but soft demand (-47.5% this quarter) keeps it on the watch list.
Market size 45Growth 1Conversion 57Competition 67Returns 96Price range 39Avg price 24Brand share 86Review moat 61Quality gap 63
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,072.59**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£237K**
£237K/yr · 565K searches
**Price range**
**Okay****£2.76–£22.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.66**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-47.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, knitting needles is a £237K/yr Amazon United Kingdom market (565K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **knitting needles market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£217K–£260K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**49%**
Top 20: 93%
**Top-5 click share**
**45%**
Top 20: 82%
**Open market**
**44%**
- Woolbro13% - GFUEIGJ11% - BCMRUN10% - Aeelike8% - H&S8% - Musiook7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.5% search growth over the last 90 days.
18K13KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/knitting-needles/trend)
## **Top knitting needles search terms**
- **knitting needles**417K/yr-46.1%3.6% conv. - **knitting needles set**71K/yr-55.9%3.4% conv. - **short knitting needles**11K/yr-41.8%3.3% conv. - **knitting needle set**14K/yr-47.0%2.0% conv. - **knitting needle**9K/yr-30.1%2.8% conv. - **long knitting needles**10K/yr-50.7%2.3% conv. - **metal knitting needles**10K/yr-54.8%3.8% conv. - **extra long knitting needles**7K/yr-51.4%0.2% conv. - **small knitting needles**4K/yr-29.6%3.1% conv. - **short knitting needles short length**4K/yr-45.1%4.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/knitting-needles/search-terms)
## **Top knitting needles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£19K12%£28K16%£38K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**8 Peice Knitting Needle Set. 2 X 4mm. 2 X 5mm. 2 X 6mm. 2 X 8mm. Each Needle is aprox 25cm Long - Packaging May Vary**Woolbro**£3.20**4.1★3,231 rev](https://www.amazon.co.uk/dp/B00CKCC53G) [2**Knitting Needle Set 22 Pcs Knitting Needles Set 25cm Long Knitting Needles Metal Single Pointed Needle for Beginners Professional Handmade DIY (11 Sizes)**GFUEIGJ**£6.74**4.4★57 rev](https://www.amazon.co.uk/dp/B0FT137Z5R) [3**H&S Knitting Needles Set - Includes 11 Metal Knitting Needles Pairs - Stainless Steel Single Pointed Needle Kit Set in Case - Long Needle Set Including 3mm 4mm 5mm & More**H&S**£8.68**4.4★2,872 rev](https://www.amazon.co.uk/dp/B01LMKPSGM) [4**22 Pcs Metal Knitting Needles Set Stainless Steel Pointed Knitting Needle Set with 11 Pairs Straight Single Pointed Needles 2-8mm Durable Long Knitting Pins Kit for Beginners & Professionals**Musiook**£6.06**4.0★15 rev](https://www.amazon.co.uk/dp/B0FRG6KY7D) [5**BCMRUN 22 Pieces 2.0mm (B)-8mm (Length) Stainless Steel Single Pointed Knitting Needles (11 Pairs 11 Sizes 14 Inch) with Large Eyelet Sewing Needles**BCMRUN**£9.42**4.6★11,563 rev](https://www.amazon.co.uk/dp/B07PNJ1PGG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 PCS Knitting Needles UK 10mm 8mm 6mm Bamboo Knitting Needles Wooden KnittingPins for Beginners 25cm Long Knitting-Needle Set Wooden Knitting-Needles for Professional Knitters Kids Adults**AXHOME**£3.31**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GVHW4LG9) [**LTBBOID 22Pcs Knitting Needles Set 25cm Long Knitting Needles Stainless Steel Knitting Needles for Beginners and Professionals and DIY Crafts (11 Sizes)**LTBBOID**£6.43**8 rev3mo ago](https://www.amazon.co.uk/dp/B0GVJBQQNH) [**13 Pairs Knitting Needles Set Stainless Steel 25cm Needles**XIAOjnHONG**£7.55**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G4JWKMFY) [**Knitiss 13 Pairs Circular Knitting Needle Set 3.0~10.0mm 4-Inch Interchangeable Aluminum Knitting Needles with 4 Cables Round Needle with Case**Knitiss**£21.23**243 rev9mo ago](https://www.amazon.co.uk/dp/B0FV8574CV) [**Knitting Needle Set 22 Pcs Knitting Needles Set 25cm Long Knitting Needles Metal Single Pointed Needle for Beginners Professional Handmade DIY (11 Sizes)**GFUEIGJ**£6.74**57 rev10mo ago](https://www.amazon.co.uk/dp/B0FT137Z5R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LTBBOID 22Pcs Knitting Needles Set 25cm Long Knitting Needles Stainless Steel Knitting Needles for Beginners and Professionals and DIY Crafts (11 Sizes)**LTBBOID**£6.43**4.7★**▲ 531%**](https://www.amazon.co.uk/dp/B0GVJBQQNH) [**6 PCS Knitting Needles UK 10mm 8mm 6mm Bamboo Knitting Needles Wooden KnittingPins for Beginners 25cm Long Knitting-Needle Set Wooden Knitting-Needles for Professional Knitters Kids Adults**AXHOME**£3.31**2.6★**▲ 528%**](https://www.amazon.co.uk/dp/B0GVHW4LG9) [**Knitiss 13 Pairs Circular Knitting Needle Set 3.0~10.0mm 4-Inch Interchangeable Aluminum Knitting Needles with 4 Cables Round Needle with Case**Knitiss**£21.23**4.2★**▲ 526%**](https://www.amazon.co.uk/dp/B0FV8574CV) [**22 Pcs Metal Knitting Needles Set Stainless Steel Pointed Knitting Needle Set with 11 Pairs Straight Single Pointed Needles 2-8mm Durable Long Knitting Pins Kit for Beginners & Professionals**Musiook**£6.06**4.0★**▲ 336%**](https://www.amazon.co.uk/dp/B0FRG6KY7D) [**KnitPro Zing Single Pointed Needles 10 (25cm) | 4.00mm**KNITPRO**£5.58**4.8★**▲ 286%**](https://www.amazon.co.uk/dp/B010G004NQ)
**~~View all trending →~~**
## **What buyers say about knitting needles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great quality needles”*
**Value For Money**17%
*“Great value”*
**Size-Overall**12%
*“Perfect for my needs, sizes are superb and a great quantity, delivery & quality spot on thank you”*
**Advertised Vs Actual Product**10%
*“Just what I wanted”*
**Stitch/Finish/Polish**7%
*“Stitches are easily moveable á I work”*
**Ease Of Use**7%
*“Easy to use”*
**Color**5%
*“Great colours good value”*
**Weight Light**5%
*“Lovely lightweight knitting needles”*
**Soft Feel**2%
*“Smooth and light”*
**Material Quality**2%
*“They are made out of plastic which is easy to use”*
### **What buyers complain about **
**Size-Overall**28%
*“A bit short”*
**Sharpness**13%
*“Not sharp”*
**Quality-Overall**10%
*“Very cheap looking”*
**Ease Of Use**6%
*“Difficult to use needles”*
**Strength**6%
*“The needles are very very flimsy”*
**Thickness**4%
*“I should have realised there was no information in the listing about how thick they are”*
**Durability**3%
*“Snapped after only first use”*
**Value For Money**2%
*“Not worth the money even though they were cheap enough”*
**Functionality-Overall**2%
*“This product unusable”*
**Defective Material/Parts**2%
*“The screw thread on the cables are faulty”*
### **Top return reasons **
**Size-Overall**40%
**Quality-Overall**14%
**Strength**6%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Thickness**2%
**Add-Ons/Attachments**2%
**Sharpness**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is knitting needles profitable to sell on Amazon United Kingdom?**
- The niche generates £237K/yr across 41 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the knitting needles niche?**
- 29 brands and 64 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in knitting needles?**
- Top complaints mined from reviews: Size-Overall, Sharpness, Quality-Overall. The return rate is 0.8%.
- **When does demand for knitting needles peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the knitting needles niche?**
- Listings span £2.76–£22.68; the average listing price is £8.66 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.
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