---
title: "Kitchen Scales — £3.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/kitchen-scales"
last_updated: "2026-08-01T03:53:34.508Z"
locale: en
meta:
description: "Niche score 51/100 · £3.3M/yr market · 3.0M searches/yr · £8.93 avg price. Soft demand (-21.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £3.3M/yr market · 3.0M searches/yr · £8.93 avg price. Soft demand (-21.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kitchen Scales — £3.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **kitchen scales**
**Worth a look**
Shows low returns (0.7%), but soft demand (-21.9% this quarter) keeps it on the watch list.
Market size 96Growth 14Conversion 95Competition 21Returns 97Price range 48Avg price 25Brand share 43Review moat 19Quality gap 30
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£3.3M**
£3.3M/yr · 3.0M searches
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.77–£24.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£8.93**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****15,491.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kitchen scales is a £3.3M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kitchen scales market data**
- **Units sold / yr**
- **300K–400K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£2.7M–£3.6M**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**15%**
- Amazon Basics32% - HomeFashion18% - ACCUWEIGHT15% - Torchtree9% - NUTRI FIT6% - Salter6% - Open — no brand owns it (4 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.
80K60KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/kitchen-scales/trend)
## **Top kitchen scales search terms**
- **kitchen scales**995K/yr-22.1%8.6% conv. - **food scales**391K/yr-18.4%12.1% conv. - **scales kitchen**267K/yr-25.5%10.5% conv. - **food scale**170K/yr-9.1%10.5% conv. - **digital scales kitchen**172K/yr-25.6%11.2% conv. - **kitchen scales digital**192K/yr-23.5%8.9% conv. - **kitchen scale**124K/yr-19.7%7.8% conv. - **weighing scales kitchen**134K/yr-27.9%9.6% conv. - **food weighing scales**94K/yr-14.0%10.6% conv. - **digital kitchen scales**98K/yr-29.9%8.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/kitchen-scales/search-terms)
## **Top kitchen scales products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£331K20%£662K30%£994K40%£1.3M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Digital kitchen scales with LCD display (with batteries) Black and Stainless Steel BPA free Weighs up to 11 pounds**Amazon Basics**£6.00**4.6★115,342 rev](https://www.amazon.co.uk/dp/B06X9NQ8GX) [2**HomeFashion 5kg 1g 11lb Digital Kitchen Scales Food Scale with stainless steel Platform Electronic Cooking Backlit LCD Display Multifunction for Home and Office Use**HomeFashion**£5.17**4.5★8,806 rev](https://www.amazon.co.uk/dp/B08WL7WJZ7) [3**ACCUWEIGHT 201 Digital Kitchen Scales with Tempered Glass Platform (Batteries included) Electronic Weighing Food Scale with Backlit LCD Multifunction for Office School Home Baking Cooking 5kg/11lb**ACCUWEIGHT**£7.02**4.5★38,202 rev](https://www.amazon.co.uk/dp/B07KC3HPVN) [4**Salter 1036 BKSSDR Digital Kitchen Scale Cooking & Baking Scales for Food Weight Stainless Steel Weighing Platform 5KG Capacity Tare Function Large LCD Easy Read Display Measure Liquids Black**Salter**£11.94**4.5★30,957 rev](https://www.amazon.co.uk/dp/B000ZNM51O) [5**Kitchen Scales Digital 11lb/5kg Ultra Thin Food/Cooking/Baking Scale 1g/0.1oz Precise Graduation 5 Units Tare Function Touch Button Backlit LCD High Precision Stainless Steel-5kg**Torchtree**£5.75**4.6★4,093 rev](https://www.amazon.co.uk/dp/B08FHRNR1Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smart Food Scale with Nutritional Calculator with 23 Nutrients Tracking&LED Display Bluetooth Sync to Fitdays+ App Stainless Steel 5KG Capacity Calorie Counting for Calorie Control&Fitness Goal Silver**Letron**£19.73**5,029 rev8mo ago](https://www.amazon.co.uk/dp/B0G34SVGTQ) [**Dual Platform Kitchen Scales with High Precision: 15kg/33lb Capacity at 1g & 500g Capacity at 0.01g Professional Food Scales for Baking Sourdough Bread and Cooking 7 Units Tare Accumulation**Letron**£24.28**797 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKMYNDT) [**NUTRI FIT Digital Kitchen Scale Stainless Steel Ultra Thin Multifunction Food Weighing Scale Backlit LCD 5KG/11lb 2*AAA Batteries Included(Silver-Grey)**NUTRI FIT**£4.77**886 rev1y ago](https://www.amazon.co.uk/dp/B0DWK6DK9N) [**10 kg stainless steel digital kitchen scales**izeyu**£9.17**1,461 rev1y ago](https://www.amazon.co.uk/dp/B0DBSMVG12) [**NUTRI FIT Digital Food Scale with Extra Large 2L Bowl 11lb Kitchen Scale Digital for Cooking Baking Ounces and Grams 4 Units with 0.1oz/1g Precision Large LCD Display Black**NUTRI FIT**£10.17**639 rev1y ago](https://www.amazon.co.uk/dp/B0DBQDMMMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10 kg stainless steel digital kitchen scales**izeyu**£9.17**4.5★**▲ 332%**](https://www.amazon.co.uk/dp/B0DBSMVG12) [**Smart Food Scale with Nutritional Calculator with 23 Nutrients Tracking&LED Display Bluetooth Sync to Fitdays+ App Stainless Steel 5KG Capacity Calorie Counting for Calorie Control&Fitness Goal Silver**Letron**£19.73**4.5★**▲ 102%**](https://www.amazon.co.uk/dp/B0G34SVGTQ) [**NUTRI FIT Digital Kitchen Scale Stainless Steel Ultra Thin Multifunction Food Weighing Scale Backlit LCD 5KG/11lb 2*AAA Batteries Included(Silver-Grey)**NUTRI FIT**£4.77**4.6★**▲ 96%**](https://www.amazon.co.uk/dp/B0DWK6DK9N) [**Dual Platform Kitchen Scales with High Precision: 15kg/33lb Capacity at 1g & 500g Capacity at 0.01g Professional Food Scales for Baking Sourdough Bread and Cooking 7 Units Tare Accumulation**Letron**£24.28**4.8★**▲ 89%**](https://www.amazon.co.uk/dp/B0FWKMYNDT) [**Salter 1036 BKSSDR Digital Kitchen Scale Cooking & Baking Scales for Food Weight Stainless Steel Weighing Platform 5KG Capacity Tare Function Large LCD Easy Read Display Measure Liquids Black**Salter**£11.94**4.5★**▲ 53%**](https://www.amazon.co.uk/dp/B000ZNM51O)
**~~View all trending →~~**
## **What buyers say about kitchen scales**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Good buy for the money”*
**Ease Of Use**20%
*“easy to handle”*
**Quality-Overall**16%
*“The build quality is excellent and it has a very slim, modern profile”*
**Advertised Vs Actual Product**7%
*“As described”*
**Size-Overall**4%
*“fits neatly in a drawer”*
**Ease Of Cleaning**3%
*“The sleek design also wipes clean easily after use”*
**Efficiency**3%
*“Works fine”*
**Compactness**3%
*“Compact and easy to use”*
**Display-Overall**3%
*“easy to read display”*
**Design-Overall**3%
*“Very accurate and love the design”*
### **What buyers complain about **
**Durability**27%
*“Broke within a week”*
**Measurement/Reading Accuracy**11%
*“not ideal if looking for precision”*
**Battery Life**9%
*“Battery draining issues”*
**Quality-Overall**8%
*“Bad quality - not working after 2 months”*
**Size-Overall**8%
*“Not fit for purpose”*
**Functionality-Overall**6%
*“No function or use possible”*
**Display-Overall**5%
*“Display practically unreadable”*
**Value For Money**3%
*“I considered several more expensive options to this”*
**Touch/Button Controls**1%
*“the buttons are a bit awkward”*
**Ease Of Use**1%
*“One use only - terrible”*
### **Top return reasons **
**Functionality-Overall**25%
**Size-Overall**18%
**Measurement/Reading Accuracy**12%
**Defective Material/Parts**8%
**Display-Overall**6%
**Quality-Overall**3%
**Battery Life**3%
**Durability**2%
**Product Condition**2%
**Weight Heavy**2%
## **Common questions**
- **Is kitchen scales profitable to sell on Amazon United Kingdom?**
- The niche generates £3.3M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the kitchen scales niche?**
- 10 brands and 31 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in kitchen scales?**
- Top complaints mined from reviews: Durability, Measurement/Reading Accuracy, Battery Life. The return rate is 0.7%.
- **When does demand for kitchen scales peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the kitchen scales niche?**
- Listings span £4.77–£24.28; the average listing price is £8.93 (sweet spot $15–$100). The average incumbent carries 15,492 reviews — the moat a new listing must climb.
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