---
title: "Trend — kitchen roll holder - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/kitchen-roll-holder/trend"
last_updated: "2026-08-01T05:04:55.649Z"
locale: en
meta:
  description: "Niche score 56/100 · £898K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £898K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — kitchen roll holder - Flapen"
---

# **kitchen roll holder**

**Worth a look**

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 76Growth 18Conversion 72Competition 64Returns 90Price range 60Avg price 24Brand share 56Review moat 33Quality gap 47

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£898K**

£898K/yr · 1.6M searches

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£3.93–£31.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,186.26**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.66**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch