---
title: "Kitchen Mat — £168K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/kitchen-mat"
last_updated: "2026-08-01T04:04:55.815Z"
locale: en
meta:
description: "Niche score 57/100 · £168K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £168K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kitchen Mat — £168K/yr Amazon UK Niche (2026) - Flapen"
---
# **kitchen mat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 35Growth 16Conversion 14Competition 86Returns 76Price range 71Avg price 82Brand share 94Review moat 50Quality gap 82
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£17.66**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£4.89–£39.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,513.66**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£168K**
£168K/yr · 871K searches
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, kitchen mat is a £168K/yr Amazon United Kingdom market (871K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kitchen mat market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£106K–£141K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **92%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**41%**
Top 20: 85%
**Top-5 click share**
**29%**
Top 20: 67%
**Open market**
**54%**
- BLADO13% - RLAVBL8% - LHHMZ8% - Quqei6% - IMIYOKU6% - Adalex Global5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
23K18KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/kitchen-mat/trend)
## **Top kitchen mat search terms**
- **kitchen mat**217K/yr-14.6%0.5% conv. - **kitchen mats non slip washable**194K/yr-18.4%0.7% conv. - **kitchen mats**95K/yr-25.1%0.5% conv. - **kitchen floor mats**66K/yr-8.5%0.5% conv. - **kitchen mats for floor**65K/yr-29.8%0.6% conv. - **kitchen floor mat**25K/yr-9.5%0.4% conv. - **kitchen mats non slip washable large**13K/yr+5.3%0.7% conv. - **kitchen rugs non slip washable large**29K/yr-24.3%0.2% conv. - **non slip kitchen mat**22K/yr-22.6%0.5% conv. - **kitchen mats non slip waterproof**30K/yr-44.3%0.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/kitchen-mat/search-terms)
## **Top kitchen mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£7K6%£10K8%£13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LHHMZ 2 Pieces Kitchen Rug Non Slip Washable Kitchen Floor Mat Kitchen Mat Sets For Kitchen Hallway Dining Room and Entryway and Home Decoration 40x60cm + 40x120cm**LHHMZ**£14.17**4.0★120 rev](https://www.amazon.co.uk/dp/B0DHGMTC4W) [2**RLAVBL 2 Pieces Kitchen Mats and Rug Set Non-Slip Washable Kitchen Floor Mats Anti Fatigue Kitchen Mat(120x44cm+75x44cm Grey).**RLAVBL**£16.96**4.3★401 rev](https://www.amazon.co.uk/dp/B0BX21NJFK) [3**IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm**IMIYOKU**£20.26**4.2★59 rev](https://www.amazon.co.uk/dp/B0FXMKFK5M) [4**Adalex Global 40 by 60cm and 40 by 120cm Kitchen Rug Mat Set of 2 Kitchen Mats Non Slip Washable Large Non Slip Kitchen Runners Indoor Floor Mats Kitchen Carpets Carpet Runners (Monochrome)**Adalex Global**£16.97**4.2★94 rev](https://www.amazon.co.uk/dp/B0F4PVPXRQ) [5**LEKEEPGO Kitchen Rugs Non Slip Washable 43.5x150cm Absorbent Kitchen Mat Rubber Backed Kitchen Runner Carpet Runner Rugs for Hallway Laundry Room Beige**LEKEEPGO**£23.37**4.5★960 rev](https://www.amazon.co.uk/dp/B0D9K9BPZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quqei Kitchen Mats for Floor Non Slip Washable Kitchen Rug 43x75 CM Brown**Quqei**£14.21**20 rev2mo ago](https://www.amazon.co.uk/dp/B0GRTFS7BK) [**Quqei Kitchen Mat Non Slip Washable Woven Kitchen Rugs 43x75cm Brown**Quqei**£14.03**23 rev5mo ago](https://www.amazon.co.uk/dp/B0FVX47CDX) [**Capslpad Kitchen Rugs Sets of 3 Non Slip Jute Look Kitchen Mat Set Washable Boho Kitchen Rugs and Mats Black Kitchen Runner Rug Floor Carpet for Laundry Hallway (50x80cm+50x120cm+50x150cm)**Capslpad**£28.82**56 rev8mo ago](https://www.amazon.co.uk/dp/B0FZKDC78C) [**IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm**IMIYOKU**£20.26**59 rev9mo ago](https://www.amazon.co.uk/dp/B0FXMKFK5M) [**Adalex Global 40 by 60cm and 40 by 120cm Kitchen Rug Mat Set of 2 Kitchen Mats Non Slip Washable Large Non Slip Kitchen Runners Indoor Floor Mats Kitchen Carpets Carpet Runners (Monochrome)**Adalex Global**£16.97**94 rev1y ago](https://www.amazon.co.uk/dp/B0F4PVPXRQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Quqei Kitchen Mats for Floor Non Slip Washable Kitchen Rug 43x75 CM Brown**Quqei**£14.21**4.4★**▲ 297%**](https://www.amazon.co.uk/dp/B0GRTFS7BK) [**Serdim Rugs Heavy Duty Dirt Trapper Door Mat Non-Slip PVC Beige 40x60cm**Serdim Rugs**£5.70**4.6★**▲ 247%**](https://www.amazon.co.uk/dp/B081SDPK22) [**Kitchen Floor Mats 2 PCS Kitchen Mat Set Water Absorbent and Quick Drying Kitchen Rugs Non-slip Kitchen Carpets Super Absorbent Floor Mat for Home Kitchen (Light Gray 40*60+40*120 cm)**TOKLYUIE**£15.18**3.8★**▲ 183%**](https://www.amazon.co.uk/dp/B0CNCMFTCK) [**IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm**IMIYOKU**£20.26**4.2★**▲ 179%**](https://www.amazon.co.uk/dp/B0FXMKFK5M) [**Capslpad Kitchen Rugs Sets of 3 Non Slip Jute Look Kitchen Mat Set Washable Boho Kitchen Rugs and Mats Black Kitchen Runner Rug Floor Carpet for Laundry Hallway (50x80cm+50x120cm+50x150cm)**Capslpad**£28.82**4.8★**▲ 174%**](https://www.amazon.co.uk/dp/B0FZKDC78C)
**~~View all trending →~~**
## **What buyers say about kitchen mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good quality, lies flat”*
**Value For Money**12%
*“Good value”*
**Advertised Vs Actual Product**9%
*“Does the job perfectly”*
**Ease Of Cleaning**7%
*“Easy to wash”*
**Size-Overall**7%
*“Good range of sizes in this pack”*
**Grip**5%
*“Excellent grip”*
**Color**4%
*“The colour is good”*
**Design-Overall**4%
*“Great design”*
**Comfort-Overall**3%
*“It's comfortable to stand on”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Size-Overall**20%
*“bigger than I was expecting”*
**Thickness**7%
*“These aren't thick mats, of course,”*
**Quality-Overall**6%
*“the rug itself is of poor quality for the price”*
**Value For Money**5%
*“The price may seem high”*
**Material Quality**4%
*“Quite thin material”*
**Durability**4%
*“Seem came apart”*
**Advertised Vs Actual Product**3%
*“Deceiving image”*
**Grip**3%
*“Grip is not as good as I would of liked”*
**Ease Of Cleaning**2%
*“Regarding cleaning, they just need a wipe over with a damp cloth although they have not been put to the test with very grimy marks”*
**Color**2%
*“however the colour combination is too pale”*
### **Top return reasons **
**Size-Overall**58%
**Quality-Overall**10%
**Color**9%
**Thin**5%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Thickness**2%
**Flatness**2%
**Strength**2%
**Grip**1%
## **Common questions**
- **Is kitchen mat profitable to sell on Amazon United Kingdom?**
- The niche generates £168K/yr across 64 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the kitchen mat niche?**
- 39 brands and 61 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in kitchen mat?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.9%.
- **When does demand for kitchen mat peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the kitchen mat niche?**
- Listings span £4.89–£39.69; the average listing price is £17.66 (sweet spot $15–$100). The average incumbent carries 1,514 reviews — the moat a new listing must climb.
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