---
title: "Trend — king size electric blanket dual control - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/king-size-electric-blanket-dual-control/trend"
last_updated: "2026-07-31T08:13:09.853Z"
locale: en
meta:
  description: "Niche score 51/100 · £304K/yr market · 250K searches/yr · £43.45 avg price. Soft demand (-75.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £304K/yr market · 250K searches/yr · £43.45 avg price. Soft demand (-75.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — king size electric blanket dual control - Flapen"
---

# **king size electric blanket dual control**

**Worth a look**

Shows a sweet-spot price point ($43.45 avg), but soft demand (-75.1% this quarter) keeps it on the watch list.

Market size 51Growth 0Conversion 35Competition 78Returns 43Price range 95Avg price 95Brand share 56Review moat 24Quality gap 73

**Avg price**

**Incredible****£43.45**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£15.77–£98.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£304K**

£304K/yr · 250K searches

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,610.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-75.1%**

90-day search growth — must beat 0% to launch